Why visual content matters in 2014

Posted - 26th February 2014 in Online Marketing, SEO

Learn more about what you should be doing to make your visual content as effective as possible.

by Lauren Knowles

Google plus searches offer marketing chance

Posted - 2nd April 2013 in Google, Online Marketing, Social Media, Social Networking, Viral Marketing

A new addition to Google plus could potentially offer marketers a number of ways to increase the audience for their products.

by Ben Dudley

Social media marketing for business

Posted - 1st March 2013 in Facebook, Online Marketing, Social Media, Social Networking, Twitter, Viral Marketing

It's easy to get started using Facebook and Twitter to promote your business.

by Liane Baddeley

Google Plus zooms in on images

Posted - 17th December 2012 in Design, Facebook, Google, Internet News, Online Marketing, Social Media, Social Networking

Images are at the heart of online communities - and therefore an essential part of digital success.

by Liane Baddeley

Facebook vs Google Plus

Posted - 21st August 2012 in Facebook, Google, Mobile Marketing, Online Marketing, Social Media

Google+ has quickly accumulated passionate users - but Facebook still has the numbers.

by Liane Baddeley

Online advertising controls

Posted - 30th July 2012 in Google, Online Marketing

Google has introduced Mute This Ad, giving users more control over online campaigns.

by Liane Baddeley

Get started in mobile marketing

Posted - 5th July 2012 in Design, Facebook, Mobile Marketing, Online Marketing, SEO, Technology

A mobile website could uncover a new audience for your business.

by Liane Baddeley

Useful websites engage users

Posted - 12th March 2012 in Copywriting, Online Marketing, Google

In the public sector, the design of Manchester City Council's website hasbeen updated to make ..

by Liane Baddeley

Can online reviews rebuild trust?

Posted - 25th October 2011 in Online Marketing

In my early years of choosing holidays – those first few I took with friends, instead of ..

by Liane Baddeley

Building relationships - Bruntwood chooses theEword

Posted - 23rd May 2011 in SEO, PPC, Online Marketing, Client News

It's hard to live or work in the north west without having some awareness of Bruntwood. The ..

by Richard Frost

The growth of long tail and Google Instant

Posted - 16th February 2011 in SEO, Internet News, Online Marketing, Google, Internet, Search News, Manchester

More people are searching for long tailsLong tails are less competitive and more likely to ..

by Richard Frost

The very first Eworkshop

Posted - 17th November 2010 in SEO, Online Marketing, Team News, Manchester

For many organisations, SEO has always been a bit of a grey area. It’s a practice that countless ..

by Kleon West

Checking inappropriate advertising

Posted - 29th September 2010 in Online Marketing

Before joining theEword, I worked with children aged five to 13. There were plenty of laughs and ..

by Rachel Hand

How classic British brands are handling the digital marketing revolution

Posted - 22nd September 2010 in Online Marketing

News of the Telegraph iPad app was most remarkable because the app is free of charge, thanks to ..

by Rachel Hand

The Glamour of Copywriting

Posted - 2nd September 2010 in Copywriting, Online Marketing

I’m not going to say watching Mad Men made me want to be a copywriter – but I’ll admit it ..

by Rachel Hand

theEweekly Wrap - Schmidt, Facebook Places and Yahoo

Posted - 20th August 2010 in SEO, PPC, Social Media, Internet News, Weekly Wrap, Online Marketing, Google, Twitter, Social Networking, Facebook

Schmidt on the social Google boss Eric Schmidt shared a warning with social media users this week, ..

by Tom Mason

theEweekly Wrap - Social media, Google Wave, Google AdWords

Posted - 6th August 2010 in SEO, PPC, Social Media, Internet News, Weekly Wrap, Online Marketing, Google, Twitter

On the social clockEmployers in the UK will be taking a long look at their staff's internet history ..

by Tom Mason

Social Media. Sorted.

Posted - 29th July 2010 in Copywriting, Internet News, Online Marketing, Twitter, Internet, Social Networking, Team News, Technology, Client News, Viral Marketing, Manchester

Social media marketing is important to us here at theEword. We know the discipline may be ..

by Richard Frost

theEweekly Wrap - Tweetdeck, Google and Facebook

Posted - 16th July 2010 in SEO, Social Media, Internet News, Weekly Wrap, Online Marketing, Google, Twitter, Facebook

Tweetdeck triumphTweetdeck, the social media monitoring software surpassed 15 million desktop ..

by Tom Mason

Legal Issues of Web 2.0 and Social Media

Posted - 12th July 2010 in Social Media, Online Marketing, Twitter, Social Networking

At 232 pages, Stephen Kuncewicz's debut publication is certainly comprehensive. The book, Legal ..

by Tom Mason

theEweekly Wrap - Manchester Twitter, Bing and social news

Posted - 9th July 2010 in SEO, Weekly Wrap, Online Marketing, Google, Twitter, Search News, Manchester

The Manchester Twitter Report theEword released the Manchester Twitter report this week. The paper, ..

by Tom Mason

theEweekly Wrap - Social media day, YouTube, News International

Posted - 2nd July 2010 in SEO, Social Media, Weekly Wrap, Online Marketing, Google, Twitter, Technology, Facebook

Social media dayManchester SEO and social media enthusiasts teamed up this week for the very first ..

by Tom Mason

The most popular Foursquare locations in Manchester

Posted - 28th June 2010 in Social Media, Online Marketing, Social Networking

Foursquare, the geo-tagging social network, recently revealed that over 1.7 million people had ..

by Tom Mason

theEweekly Wrap - Apple, Google and Facebook

Posted - 25th June 2010 in SEO, Social Media, Internet News, Weekly Wrap, Online Marketing, Google, Search News, Facebook

Apple of the dayIt's been a massive week for iPhone news. With companies desperate to jump onto ..

by Tom Mason

Google experiments with Experiments: New split testing tool is ACE

Posted - 9th June 2010 in PPC, Online Marketing, Google

Google has announced the beta trial of AdWords Campaign Experiments, or ACE, a new tool designed to ..

by Carli Harris

Meet the team - Natalie Booth, online marketing assistant

Posted - 24th May 2010 in PPC, Online Marketing, Team News

Last week saw the arrival of Natalie Booth to theEword in the role of online marketing assistant. ..

by Tom Mason

theEweekly Wrap - this week at theEword

Posted - 22nd May 2010 in Copywriting, Weekly Wrap, Online Marketing, Team News, Facebook, Client News

SEO on videoThis week saw the release of theEword video channel on YouTube. The inaugural clips saw ..

by Tom Mason

theEweekly Wrap - theEword video diary, PPC jobs and Facebook

Posted - 14th May 2010 in PPC, Social Media, Internet News, Weekly Wrap, Online Marketing, Facebook

Diary of an SEO companyThis week theEword team started work on its very own video diary series. The ..

by Tom Mason

A (broad) match made in heaven: Google lends another helping hand to marketers

Posted - 13th May 2010 in PPC, Online Marketing, Google

Always keen to work with online advertisers to improve its search engine, Google has announced yet ..

by Carli Harris

Social media at SAScon - A review

Posted - 29th April 2010 in SEO, Mobile Marketing, Social Media, Online Marketing, Search News

Hundreds gathered in Manchester yesterday for the launch of SAScon, a new SEO and social conference ..

by Tom Mason