Facebook tests retargeted ads in main News Feed

Posted - 27th March 2013 in PPC

The social network's popular ad retargeting service is set to expand into the desktop News Feed.

by Rachel Hand

Significant Google AdWords changes to be introduced

Posted - 7th February 2013 in PPC

Significant changes to Google AdWords are to be implemented, with the launch of enhanced campaigns.

by Ben Dudley

Google wins landmark AdWords case in Australia

Posted - 6th February 2013 in PPC

High Court rules Google is not to blame for misleading PPC ads.

by Rachel Hand

Google reveals bad ads removal stats

Posted - 21st January 2013 in PPC

The search engine says 224 million adverts were banned during 2012.

by James Riches

Google to combat accidental mobile ad clicks

Posted - 17th December 2012 in PPC

Google Mobile Ads introduces confirmation clicks on its in-app image ads.

by Lauren Knowles

Microsoft tackles online click fraud

Posted - 30th November 2012 in PPC

Microsoft takes on cybercriminals using malicious software to make money through click fraud.

by Lauren Knowles

Bing Ads now includes Sitelink Extensions

Posted - 12th October 2012 in PPC

Sitelink Extensions in Bing Ads could result in an increase in click-through rates for PPC advertising.

by Lauren Knowles

Facebook tests mobile ads

Posted - 19th September 2012 in PPC

Mobile ad network uses Facebook user data to target ads on third party mobile sites and apps.

by Rachel Hand

Internet ad spending higher than expected

Posted - 26th July 2012 in PPC

Global spending on internet ads could be rising faster than expected, according to media analysts GroupM.

by James Riches

Windows 8 ads showcased

Posted - 20th June 2012 in PPC

Microsoft has shown marketers how ads will be shown on Windows 8 apps.

by Richard Frost

Google AdWords to test Trusted Stores

Posted - 24th April 2012 in PPC

Google is to show which retailers it values most by applying Trusted Stores badges to AdWords.

by Liane Baddeley

AdWords for Video now available to all users

Posted - 23rd April 2012 in PPC

Google to integrate video campaign management tools into main AdWords dashboard.

by Rachel Hand

Online video advertising sold on audience figures

Posted - 17th April 2012 in PPC

AOL is allowing marketers to buy online video ads based on audience figures for the first time.

by Richard Frost

Google announces strong Q1 results

Posted - 13th April 2012 in PPC

Google has had a profitable Q1 with an increase in both its earnings and gross revenue.

by Lauren Knowles

Google expands PPC automation

Posted - 5th April 2012 in PPC

Google's PPC automation tool, the Display Campaign Optimizer, is now available for everyone.

by Richard Frost

Google AdWords targets mobiles

Posted - 19th January 2012 in PPC

Google AdWords has introduced a raft of changes that may be of interest to mobile advertisers.

by Richard Frost

WordPress launches PPC network to beat AdSense

Posted - 30th November 2011 in PPC

WordAds founded because bloggers 'deserve better' than Google PPC.

by Rachel Hand

Google Plus gets PPC boost

Posted - 10th November 2011 in PPC

Pay-per-click (PPC) ads are now able to show +1s made from inside Google+.

by Richard Frost

Google explains PPC ads

Posted - 2nd November 2011 in PPC

Consumers can now block an advertiser or opt out of targeting with the Ads Preferences Manager.

by Rachel Hand

Online ads translate to shop sales

Posted - 25th October 2011 in PPC

The impact of internet display advertising extends to in-store shopping, study finds.

by Liane Baddeley

PPC ads become social

Posted - 22nd September 2011 in PPC

Google is stepping up the +1 integration for PPC advertising.

by Richard Frost

AdWords Express released

Posted - 26th July 2011 in PPC

Google has rolled out AdWords Express, which aims to help more businesses take their first steps in PPC marketing.

by Richard Frost

YouTube engages viewers by giving them choice

Posted - 14th June 2011 in PPC

YouTube shows that only 30% of users skip Pre-Roll Ads when given the choice.

by Nicola Hughes

Building relationships - Bruntwood chooses theEword

Posted - 23rd May 2011 in SEO, PPC, Online Marketing, Client News

It's hard to live or work in the north west without having some awareness of Bruntwood. The ..

by Richard Frost

Google rolls out new advertiser policy to safeguard users

Posted - 18th May 2011 in PPC

An updated version of the Google AdWords policy goes live today in a bid to protect users' information.

by Nicola Hughes

StartUp Britain launched

Posted - 28th March 2011 in PPC

Start-ups offered £1,500 package to get off the ground in government scheme to drive growth.

by Rachel Hand

Google helps companies find PPC agencies

Posted - 21st March 2011 in PPC

New Partner Search features put clients in touch with PPC account managers through AdWords.

by Rachel Hand

Product placement rules

Posted - 14th February 2011 in PPC

Ofcom reveals rules for product placement in TV shows, including on-screen notification.

by Rachel Hand

Why customer service is even more important in the Digital world

Posted - 22nd November 2010 in SEO, PPC

Customer service is an integral element for the success of a business. With so much choice, it is ..

by Rachel Mackie

Google starts display advertising campaign

Posted - 4th October 2010 in PPC

Google ushers in a "golden age of display" with its own ad campaign.

by Rachel Hand

theEweekly Wrap - Schmidt, Facebook Places and Yahoo

Posted - 20th August 2010 in SEO, PPC, Social Media, Internet News, Weekly Wrap, Online Marketing, Google, Twitter, Social Networking, Facebook

Schmidt on the social Google boss Eric Schmidt shared a warning with social media users this week, ..

by Tom Mason

theEweekly Wrap - Social media, Google Wave, Google AdWords

Posted - 6th August 2010 in SEO, PPC, Social Media, Internet News, Weekly Wrap, Online Marketing, Google, Twitter

On the social clockEmployers in the UK will be taking a long look at their staff's internet history ..

by Tom Mason

theEweekly Wrap - Social Sorted, Yahoo Japan, Google mobile

Posted - 30th July 2010 in SEO, PPC, Mobile Marketing, Social Media, Weekly Wrap, Twitter, Team News, Search News, Microsoft

Socially mindedtheEword and Juice Digital teamed up this week for 'Social Media. Sorted'; an event ..

by Tom Mason

Google hints at interactive adverts

Posted - 14th July 2010 in PPC

Chief executive Eric Schmidt hints at new ad format in the future

Google experiments with Experiments: New split testing tool is ACE

Posted - 9th June 2010 in PPC, Online Marketing, Google

Google has announced the beta trial of AdWords Campaign Experiments, or ACE, a new tool designed to ..

by Carli Harris

The Google PPC Experiment

Posted - 2nd June 2010 in PPC

In a special report, theEword finds out why Google might want to swap paid and natural search results.

by Richard Frost

Meet the team - Natalie Booth, online marketing assistant

Posted - 24th May 2010 in PPC, Online Marketing, Team News

Last week saw the arrival of Natalie Booth to theEword in the role of online marketing assistant. ..

by Tom Mason

theEweekly Wrap - theEword video diary, PPC jobs and Facebook

Posted - 14th May 2010 in PPC, Social Media, Internet News, Weekly Wrap, Online Marketing, Facebook

Diary of an SEO companyThis week theEword team started work on its very own video diary series. The ..

by Tom Mason

A (broad) match made in heaven: Google lends another helping hand to marketers

Posted - 13th May 2010 in PPC, Online Marketing, Google

Always keen to work with online advertisers to improve its search engine, Google has announced yet ..

by Carli Harris

A guide to iPad ads on Google

Posted - 21st April 2010 in PPC, Design, Mobile Marketing, Online Marketing, Google, Technology

The iPad is the biggest product launch of the last few years. Google is the biggest provider of PPC ..

by Richard Frost

Meet the team - Chris Greener

Posted - 16th April 2010 in PPC, Online Marketing, Team News

Chris Greener is the latest Manchester Masters winner to join theEword team. Here, the ..

by Tom Mason

Wanted: Digital marketing trainee

Posted - 13th April 2010 in PPC, Jobs, Online Marketing

theEword is on the hunt for a digital marketing trainee. The role, which would see you working on a ..

by Tom Mason

theEweekly Wrap - MySpace, marketing and internet privacy

Posted - 1st April 2010 in SEO, PPC, Social Media, Internet News, Weekly Wrap, Online Marketing, Google

Don't stop believingFlagging social network MySpace has teamed up with hit US drama Glee in an ..

by Tom Mason

theEweekly Wrap - Manchester Masters, MEN on Twitter and Fortune 500

Posted - 19th February 2010 in SEO, PPC, Weekly Wrap, Twitter, Search News

Master ClassThis week, theEword's SEO copywriter Tom Mason appeared on the judging panel of ..

by Tom Mason

theEweekly Wrap - Manchester SEO, Twitter trends and Yahoo revenue

Posted - 29th January 2010 in SEO, PPC, Internet News, Weekly Wrap, Online Marketing, Google, Twitter

Studying Manchester SEOA Manchester SEO course has opened in the region. The SEO, PPC and SEM ..

by Tom Mason

Meet the team - Rick Roberts, online marketing assistant

Posted - 25th January 2010 in PPC, Mobile Marketing, Online Marketing, Team News

Today, theEword meets Rick Roberts, the fresh-faced postgrad currently on a three-month placement ..

by Tom Mason

theEweekly Wrap - Haiti, Apple search engine, paywalls and Bill Gates

Posted - 22nd January 2010 in SEO, PPC, Mobile Marketing, Internet News, Weekly Wrap, Online Marketing, Google, Twitter, Social Networking, Facebook

Internet donates for Haiti disasterThe internet rallied in support of the victims of the Haiti ..

by Tom Mason

Meet the team - Emily McCleave, online marketing

Posted - 18th January 2010 in PPC, Mobile Marketing, Online Marketing, Team News

Emily joins theEword as part of a three-month placement in conjunction with the Manchester Masters ..

by Tom Mason

theEyearly wrap - SEO and social media review 2009

Posted - 30th December 2009 in SEO, PPC, Online Marketing, Google, Social Networking, Search News

JanuaryA Google PageRank update in the last week of 2008 caused repercussions into 2009, with many ..

by Tom Mason

Meet the team - Rachel Holce, online marketing

Posted - 2nd December 2009 in PPC, Online Marketing, Social Networking, Team News, Viral Marketing

theEword blog chats to Rachel, the latest recruit to the Manchester SEO company. Hailing from the ..

by Tom Mason

The power of pictures

Posted - 25th November 2009 in PPC, Design, Online Marketing, Google, Search News

Display advertisers will tell you there's nothing quite like an image to convert browsers into ..

by Richard Frost

Google Analytics Intelligence gets proactive

Posted - 18th November 2009 in SEO, PPC, Internet News, Online Marketing, Google, Search News, Technology

Google Analytics has started highlighting major changes in traffic patterns. A new tool, Google ..

by Richard Frost

theEweekly Wrap - New Bing features, Google court case and paid online news

Posted - 13th November 2009 in SEO, PPC, Weekly Wrap, Online Marketing, Google, Twitter, Social Networking, Facebook, Microsoft

Bing's busy weekMicrosoft search site Bing announced a raft of changes this week. Aside from ..

by Tom Mason

Advertisers go social

Posted - 28th October 2009 in PPC, Internet News, Online Marketing, Internet, Social Networking

It can be hard for clients to find out how competitors are divvying up their online ad budgets. ..

by Richard Frost

Protecting your brand through online marketing

Posted - 26th October 2009 in SEO, PPC, Online Marketing

theEword online marketing manager Mark Baker explains how to protect your company brand online.A ..

by Mark Baker

The rise of the online marketing empire

Posted - 5th October 2009 in SEO, PPC, Online Marketing, Search News

A recent report from PricewaterhouseCoopers and the Internet Advertising Bureau found the money ..

by Holly Oboyle

How ad networks can regain our trust

Posted - 23rd September 2009 in PPC, Online Marketing, Google, Microsoft, Yahoo

Online advertisers deserve better protection from the likes of Google, Yahoo and Microsoft, ..

by Richard Frost

theEweekly Wrap 18 September 2009

Posted - 18th September 2009 in SEO, PPC, Internet News, Weekly Wrap, Online Marketing, Google, Social Networking, Search News

Social BehaviourA survey by US research group Neilson has found that American users spend five ..

by Tom Mason

PPC and online marketing strategies - theEword Academy

Posted - 10th September 2009 in PPC, Online Marketing, Google, theEword Academy

theEword online marketing manager Mark Baker looks at how to effectively use language in ..

by Mark Baker

Blogging: An emerging sector for digital marketers

Posted - 3rd September 2009 in PPC, Internet News, Online Marketing, Google, Internet, Technology

Blogging is so ubiquitous today that it’s easy to forget how recently it all began. This month ..

by Richard Frost