Posted - 11th March 2010 in PPC
Europeans may be more susceptible to online display ads than Americans. A new comScore study has investigated latent view-through rates.
Posted - 2nd March 2010 in PPC
Brand marketers are apparently concentrating too much on PPC volume. An online marketing analyst believes a "360 approach" offers better returns on investment.
Posted - 26th February 2010 in PPC
There may be light at the end of the tunnel for US advertising. The rate of decline in adspend has slowed noticeably.
Posted - 23rd February 2010 in PPC
Google has announced the launch of DoubleClick for Publishers. The move could change the way PPC marketing professionals view display advertising.
Posted - 1st February 2010 in PPC
Britons are the biggest online shoppers in Europe. In fact, they accounted for nearly one third of all sales on the continent.
Posted - 23rd January 2010 in PPC
Google has defied the recession with its latest financial figures. The advertising giant reported 17 per cent year-on-year growth.
Posted - 19th January 2010 in PPC
The latest PPC figures make happy reading for Google. The web giant now accounts for 3 in every 4 PPC ad impressions.
Posted - 8th January 2010 in PPC
The Google tax proposal has been heavily criticised. A report submitted to French president Nicolas Sarkozy calls for a levy on Google, Yahoo and Facebook.
Posted - 9th December 2009 in PPC
The online advertising sector has grown 9.5 per cent this year, according to ZenithOptimedia. This comes despite a 10.2 per cent decline in overall adspend.
Posted - 27th November 2009 in PPC
Industry analysts are predicting that many consumers will turn to online retailers for 'Black Friday', the beginning of the US festive period.
by Tom Mason
Posted - 14th November 2009 in PPC
AdWords has rolled out a beta version of Product Listing Ads. Certain search terms now bring up relevant CPA ads featuring images, retailers and prices.
Posted - 6th November 2009 in PPC
Google has made some changes to the AdSense interface. The platform now offers more detailed performance reports, additional metrics and account alerts.
Posted - 20th October 2009 in PPC
YouTube is trialling a new PPC advertising model. Companies can bid for keywords at an online auction for Promoted Videos.
Posted - 13th October 2009 in PPC
PPC is being introduced to Yahoo Search Boss. Developers can now enjoy a share of the revenue from Yahoo Sponsored Search results.
Posted - 10th September 2009 in PPC
Google has suggested paid search could eventually work without keywords. An AdWords insider discussed possible changes to PPC marketing at a recent search conference.
Posted - 20th August 2009 in PPC
Google Insights for Search can now predict the future popularity of keywords. The development is likely to appeal to PPC marketers creating targeted campaigns.
by Tom Mason
Posted - 18th August 2009 in PPC
New research sheds light on the impact of online and TV ads. The internet grew sales nine per cent compared to TV's eight per cent.
by Tom Mason
Posted - 28th July 2009 in PPC
Behavioural targeting will become more popular in the future, according to the chief executive of Walt Disney.
by Dan Nolan
Posted - 27th July 2009 in PPC
Bing users are more likely to respond to advertising than those using Yahoo and Google, a new report claims.
by Dan Nolan
Posted - 15th June 2009 in PPC
News story about enhancements to Google AdWords, which aim to make the campaign management process faster and easier for advertisers.
by Louise Lyne
Posted - 26th May 2009 in PPC
Natural search now has more influence in directing the clicks of online retail consumers than paid listings, according to a new report by market analysts Hitwise. Could PPC costs come down as a result?
by Dan Nolan
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