Google orders censorship of explicit album covers

Posted - 10th July 2014 in PPC

Drowned in Sound has been told to censor explicit artwork appearing near Google network ads.

by Rachel Hand

AdWords set to roll out parental status targeting

Posted - 25th June 2014 in PPC

Google confirms advertisers in the US will be able to target ads based on parental status.

by Rachel Hand

Study claims search ads improve brand awareness

Posted - 17th June 2014 in PPC

Google wants to prove that search ads have more to offer than just instant sales.

by Martin Lindley

Google announces several new AdWords innovations

Posted - 23rd April 2014 in PPC

The search giant has launched a handful of new features, some designed for improved app marketing.

by Rachel Hand

Google releases new AdWords Editor update

Posted - 9th April 2014 in PPC

Google AdWords now allows marketers and advertisers to use new engaging ads and bidding strategies.

by Martin Lindley

Study predicts mobile as best platform for paid clicks

Posted - 25th March 2014 in PPC

Marin Software study predicts mobile devices to perform best in pay per click ads.

by Martin Lindley

Google launches consumer ratings annotations

Posted - 11th March 2014 in PPC

Google launch customer ratings for AdWords which should have a positive effect on click through rates for business.

by Martin Lindley

Google reviews 2013 bad ad battle

Posted - 20th January 2014 in PPC

Google has shared its annual report into how it tackled bad advertising, revealing improvements in 2013.

by James Riches

Google runs banner ad test in search results

Posted - 25th October 2013 in PPC

Google announces that it is performing a "brand image experiment" with 30 advertisers.

by Lauren Knowles

Google updates Ad Rank algorithm for PPC ads

Posted - 24th October 2013 in PPC

Better ad extensions and formats will now influence the rankings of ads on search results pages.

by Rachel Hand

Google to introduce shared endorsements

Posted - 14th October 2013 in PPC

Google will bring in a new system from 11 November which will see user reviews of a product or service appear in their friends' searches.

by James Riches

Google unveils its top reasons for blocking ads

Posted - 6th September 2013 in PPC

A recent Google Hangout looks at why Google commonly has to disable sites and block ads.

by Lauren Knowles

Study shows success of Google Product Listings

Posted - 28th August 2013 in PPC

Study reveals continued growth in adoption, spend and CTR for the Google Shopping advertising system.

by Rachel Hand

Google AdWords reporting further improved

Posted - 23rd August 2013 in PPC

Latest Google AdWords reporting upgrade allows direct comparison of paid and organic traffic.

by Ben Dudley

Visual advertising coming to Google Glass

Posted - 16th August 2013 in PPC

A patent is filed by Google for Pay Per Gaze advertising on Google Glass devices.

by Ben Dudley

Will the Keyword Planner affect your organic keyword research?

Posted - 12th August 2013 in PPC, SEO

Some Keyword Tool features will be left behind in the shift to the Keyword Planner.

by Lauren Knowles

Google AdWords bid adjustment data reporting simplified

Posted - 26th July 2013 in PPC

PPC reporting is set to be made even simpler, with the introduction of another Google AdWords change.

by Ben Dudley

75 per cent of Adwords campaigns are Enhanced

Posted - 19th July 2013 in PPC

Larry Page notes that a large majority of campaigns have been switched prior to the deadline.

by Lauren Knowles

What is Enhanced Campaigns and how will it affect your business?

Posted - 12th July 2013 in PPC

How will Google's Enhanced Campaign affect businesses? We look at the changes it will present for advertisers and PPC executives.

by Danielle Middleton

Improvements to Google AdWords reporting

Posted - 4th July 2013 in PPC

Google AdWords is introducing an integrated platform, aiming to improve the speed of reporting for users.

by Ben Dudley

FTC tells search engines to label ads more clearly

Posted - 26th June 2013 in PPC

US watchdog updates its search engine guidance from 2002, citing a 'decline in compliance'.

by Rachel Hand

Google AdWords image extensions in beta

Posted - 6th June 2013 in PPC

Beta testing has begun for images within Google AdWords, allowing PPC advertisers to increase the visual appeal of campaigns.

by Ben Dudley

Interflora wins AdWords trademark breach case

Posted - 22nd May 2013 in PPC

High Court decision ends five year legal battle with Marks & Spencer over use of trademark in PPC ads.

by Rachel Hand

Google launches AdWords Keyword Planner

Posted - 21st May 2013 in PPC

Google AdWords Keyword Planner has officially been released, with the tool expected to make the planning of PPC campaigns easier.

by Ben Dudley

Facebook tests retargeted ads in main News Feed

Posted - 27th March 2013 in PPC

The social network's popular ad retargeting service is set to expand into the desktop News Feed.

by Rachel Hand

Significant Google AdWords changes to be introduced

Posted - 7th February 2013 in PPC

Significant changes to Google AdWords are to be implemented, with the launch of enhanced campaigns.

by Ben Dudley

Google wins landmark AdWords case in Australia

Posted - 6th February 2013 in PPC

High Court rules Google is not to blame for misleading PPC ads.

by Rachel Hand

Google reveals bad ads removal stats

Posted - 21st January 2013 in PPC

The search engine says 224 million adverts were banned during 2012.

by James Riches

Google to combat accidental mobile ad clicks

Posted - 17th December 2012 in PPC

Google Mobile Ads introduces confirmation clicks on its in-app image ads.

by Lauren Knowles

Microsoft tackles online click fraud

Posted - 30th November 2012 in PPC

Microsoft takes on cybercriminals using malicious software to make money through click fraud.

by Lauren Knowles

Bing Ads now includes Sitelink Extensions

Posted - 12th October 2012 in PPC

Sitelink Extensions in Bing Ads could result in an increase in click-through rates for PPC advertising.

by Lauren Knowles

Facebook tests mobile ads

Posted - 19th September 2012 in PPC

Mobile ad network uses Facebook user data to target ads on third party mobile sites and apps.

by Rachel Hand

Building relationships - Bruntwood chooses theEword

Posted - 23rd May 2011 in SEO, PPC, Online Marketing, Client News

It's hard to live or work in the north west without having some awareness of Bruntwood. The ..

by Richard Frost

Why customer service is even more important in the Digital world

Posted - 22nd November 2010 in SEO, PPC

Customer service is an integral element for the success of a business. With so much choice, it is ..

by Rachel Mackie

theEweekly Wrap - Schmidt, Facebook Places and Yahoo

Posted - 20th August 2010 in SEO, PPC, Social Media, Internet News, Weekly Wrap, Online Marketing, Google, Twitter, Social Networking, Facebook

Schmidt on the social Google boss Eric Schmidt shared a warning with social media users this week, ..

by Tom Mason

theEweekly Wrap - Social media, Google Wave, Google AdWords

Posted - 6th August 2010 in SEO, PPC, Social Media, Internet News, Weekly Wrap, Online Marketing, Google, Twitter

On the social clockEmployers in the UK will be taking a long look at their staff's internet history ..

by Tom Mason

theEweekly Wrap - Social Sorted, Yahoo Japan, Google mobile

Posted - 30th July 2010 in SEO, PPC, Mobile Marketing, Social Media, Weekly Wrap, Twitter, Team News, Search News, Microsoft

Socially mindedtheEword and Juice Digital teamed up this week for 'Social Media. Sorted'; an event ..

by Tom Mason

Google experiments with Experiments: New split testing tool is ACE

Posted - 9th June 2010 in PPC, Online Marketing, Google

Google has announced the beta trial of AdWords Campaign Experiments, or ACE, a new tool designed to ..

by Carli Harris

Meet the team - Natalie Booth, online marketing assistant

Posted - 24th May 2010 in PPC, Online Marketing, Team News

Last week saw the arrival of Natalie Booth to theEword in the role of online marketing assistant. ..

by Tom Mason

theEweekly Wrap - theEword video diary, PPC jobs and Facebook

Posted - 14th May 2010 in PPC, Social Media, Internet News, Weekly Wrap, Online Marketing, Facebook

Diary of an SEO companyThis week theEword team started work on its very own video diary series. The ..

by Tom Mason

A (broad) match made in heaven: Google lends another helping hand to marketers

Posted - 13th May 2010 in PPC, Online Marketing, Google

Always keen to work with online advertisers to improve its search engine, Google has announced yet ..

by Carli Harris

A guide to iPad ads on Google

Posted - 21st April 2010 in PPC, Design, Mobile Marketing, Online Marketing, Google, Technology

The iPad is the biggest product launch of the last few years. Google is the biggest provider of PPC ..

by Richard Frost

Meet the team - Chris Greener

Posted - 16th April 2010 in PPC, Online Marketing, Team News

Chris Greener is the latest Manchester Masters winner to join theEword team. Here, the ..

by Tom Mason

Wanted: Digital marketing trainee

Posted - 13th April 2010 in PPC, Jobs, Online Marketing

theEword is on the hunt for a digital marketing trainee. The role, which would see you working on a ..

by Tom Mason

theEweekly Wrap - MySpace, marketing and internet privacy

Posted - 1st April 2010 in SEO, PPC, Social Media, Internet News, Weekly Wrap, Online Marketing, Google

Don't stop believingFlagging social network MySpace has teamed up with hit US drama Glee in an ..

by Tom Mason

theEweekly Wrap - Manchester Masters, MEN on Twitter and Fortune 500

Posted - 19th February 2010 in SEO, PPC, Weekly Wrap, Twitter, Search News

Master ClassThis week, theEword's SEO copywriter Tom Mason appeared on the judging panel of ..

by Tom Mason

theEweekly Wrap - Manchester SEO, Twitter trends and Yahoo revenue

Posted - 29th January 2010 in SEO, PPC, Internet News, Weekly Wrap, Online Marketing, Google, Twitter

Studying Manchester SEOA Manchester SEO course has opened in the region. The SEO, PPC and SEM ..

by Tom Mason

Meet the team - Rick Roberts, online marketing assistant

Posted - 25th January 2010 in PPC, Mobile Marketing, Online Marketing, Team News

Today, theEword meets Rick Roberts, the fresh-faced postgrad currently on a three-month placement ..

by Tom Mason

theEweekly Wrap - Haiti, Apple search engine, paywalls and Bill Gates

Posted - 22nd January 2010 in SEO, PPC, Mobile Marketing, Internet News, Weekly Wrap, Online Marketing, Google, Twitter, Social Networking, Facebook

Internet donates for Haiti disasterThe internet rallied in support of the victims of the Haiti ..

by Tom Mason

Meet the team - Emily McCleave, online marketing

Posted - 18th January 2010 in PPC, Mobile Marketing, Online Marketing, Team News

Emily joins theEword as part of a three-month placement in conjunction with the Manchester Masters ..

by Tom Mason

theEyearly wrap - SEO and social media review 2009

Posted - 30th December 2009 in SEO, PPC, Online Marketing, Google, Social Networking, Search News

JanuaryA Google PageRank update in the last week of 2008 caused repercussions into 2009, with many ..

by Tom Mason

Meet the team - Rachel Holce, online marketing

Posted - 2nd December 2009 in PPC, Online Marketing, Social Networking, Team News, Viral Marketing

theEword blog chats to Rachel, the latest recruit to the Manchester SEO company. Hailing from the ..

by Tom Mason

The power of pictures

Posted - 25th November 2009 in PPC, Design, Online Marketing, Google, Search News

Display advertisers will tell you there's nothing quite like an image to convert browsers into ..

by Richard Frost

Google Analytics Intelligence gets proactive

Posted - 18th November 2009 in SEO, PPC, Internet News, Online Marketing, Google, Search News, Technology

Google Analytics has started highlighting major changes in traffic patterns. A new tool, Google ..

by Richard Frost

theEweekly Wrap - New Bing features, Google court case and paid online news

Posted - 13th November 2009 in SEO, PPC, Weekly Wrap, Online Marketing, Google, Twitter, Social Networking, Facebook, Microsoft

Bing's busy weekMicrosoft search site Bing announced a raft of changes this week. Aside from ..

by Tom Mason

Advertisers go social

Posted - 28th October 2009 in PPC, Internet News, Online Marketing, Internet, Social Networking

It can be hard for clients to find out how competitors are divvying up their online ad budgets. ..

by Richard Frost

Protecting your brand through online marketing

Posted - 26th October 2009 in SEO, PPC, Online Marketing

theEword online marketing manager Mark Baker explains how to protect your company brand online.A ..

by Mark Baker

The rise of the online marketing empire

Posted - 5th October 2009 in SEO, PPC, Online Marketing, Search News

A recent report from PricewaterhouseCoopers and the Internet Advertising Bureau found the money ..

by Holly Oboyle

How ad networks can regain our trust

Posted - 23rd September 2009 in PPC, Online Marketing, Google, Microsoft, Yahoo

Online advertisers deserve better protection from the likes of Google, Yahoo and Microsoft, ..

by Richard Frost

theEweekly Wrap 18 September 2009

Posted - 18th September 2009 in SEO, PPC, Internet News, Weekly Wrap, Online Marketing, Google, Social Networking, Search News

Social BehaviourA survey by US research group Neilson has found that American users spend five ..

by Tom Mason