Pay Per Click

Posted - 19th January 2012 in PPC

Google AdWords has introduced a raft of changes that may be of interest to mobile advertisers.

by Richard Frost

Posted - 30th November 2011 in PPC

WordAds founded because bloggers 'deserve better' than Google PPC.

by Rachel Hand

Posted - 10th November 2011 in PPC

Pay-per-click (PPC) ads are now able to show +1s made from inside Google+.

by Richard Frost

Posted - 2nd November 2011 in PPC

Consumers can now block an advertiser or opt out of targeting with the Ads Preferences Manager.

by Rachel Hand

Posted - 25th October 2011 in PPC

The impact of internet display advertising extends to in-store shopping, study finds.

by Liane Baddeley

Posted - 22nd September 2011 in PPC

Google is stepping up the +1 integration for PPC advertising.

by Richard Frost

Posted - 26th July 2011 in PPC

Google has rolled out AdWords Express, which aims to help more businesses take their first steps in PPC marketing.

by Richard Frost

Posted - 14th June 2011 in PPC

YouTube shows that only 30% of users skip Pre-Roll Ads when given the choice.

by Nicola Hughes

Posted - 18th May 2011 in PPC

An updated version of the Google AdWords policy goes live today in a bid to protect users' information.

by Nicola Hughes

Posted - 28th March 2011 in PPC

Start-ups offered £1,500 package to get off the ground in government scheme to drive growth.

by Rachel Hand

Posted - 21st March 2011 in PPC

New Partner Search features put clients in touch with PPC account managers through AdWords.

by Rachel Hand

Posted - 14th February 2011 in PPC

Ofcom reveals rules for product placement in TV shows, including on-screen notification.

by Rachel Hand

Posted - 4th October 2010 in PPC

Google ushers in a "golden age of display" with its own ad campaign.

by Rachel Hand

Posted - 14th July 2010 in PPC

Chief executive Eric Schmidt hints at new ad format in the future

Posted - 2nd June 2010 in PPC

In a special report, theEword finds out why Google might want to swap paid and natural search results.

by Richard Frost

Posted - 14th May 2010 in PPC

A copywriter turned to PPC marketing to secure his dream job.

by Richard Frost

Posted - 13th May 2010 in PPC

Social media site catches up with Yahoo in banner ads sales.

by Carli Harris

Posted - 6th May 2010 in PPC

A new series of tools have been announced by Google which extend and improve the Analytics service for marketers.

by Carli Harris

Posted - 19th April 2010 in PPC

The latest IPA Bellwether report suggests that online marketing is helping to revive the UK economy.

by Richard Frost

Posted - 29th March 2010 in PPC

More than four in five companies now invest in PPC marketing. The SEMPO State of Search Report also found that Google dominates the sector.

by Richard Frost

Posted - 11th March 2010 in PPC

Europeans may be more susceptible to online display ads than Americans. A new comScore study has investigated latent view-through rates.

by Richard Frost

Posted - 2nd March 2010 in PPC

Brand marketers are apparently concentrating too much on PPC volume. An online marketing analyst believes a "360 approach" offers better returns on investment.

by Richard Frost

Posted - 26th February 2010 in PPC

There may be light at the end of the tunnel for US advertising. The rate of decline in adspend has slowed noticeably.

by Richard Frost

Posted - 23rd February 2010 in PPC

Google has announced the launch of DoubleClick for Publishers. The move could change the way PPC marketing professionals view display advertising.

by Richard Frost

Posted - 1st February 2010 in PPC

Britons are the biggest online shoppers in Europe. In fact, they accounted for nearly one third of all sales on the continent.

by Richard Frost

Posted - 23rd January 2010 in PPC

Google has defied the recession with its latest financial figures. The advertising giant reported 17 per cent year-on-year growth.

by Richard Frost

Posted - 19th January 2010 in PPC

The latest PPC figures make happy reading for Google. The web giant now accounts for 3 in every 4 PPC ad impressions.

by Richard Frost

Posted - 8th January 2010 in PPC

The Google tax proposal has been heavily criticised. A report submitted to French president Nicolas Sarkozy calls for a levy on Google, Yahoo and Facebook.

by Richard Frost

Posted - 9th December 2009 in PPC

The online advertising sector has grown 9.5 per cent this year, according to ZenithOptimedia. This comes despite a 10.2 per cent decline in overall adspend.

by Richard Frost

Posted - 27th November 2009 in PPC

Industry analysts are predicting that many consumers will turn to online retailers for 'Black Friday', the beginning of the US festive period.