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Battle of the Smartphones

This week’s news that Google has released their latest smartphone, the Nexus S, comes at the end of a year that has seen some huge advances in the market, along with some of the greatest rivalries in the technological world. Forget the iPad – the smartphone is the must-have accessory for 2010 and make no mistake, the big players are fighting to make sure it’s their shiny device that is in your pocket, not someone else’s.

Mention a smartphone and many insist there is only one to consider – the iPhone. Released in June 2010, the latest guise of Apple’s phone offering is the iPhone 4 and does, if you listen to any paid up member of the Apple fan club, pretty much anything you want it to. It won’t quite make your dinner for you – it probably doesn’t have enough battery life – but any other kind of ‘app‘ you can think of is available and, of course, you get that trendy Apple design and hint of arrogance the company likes to tease us with. “This Changes Everything,” they told us. “Again.” Quite.

You won’t hear so many people shouting about the other options quite so loudly but there are a few out there that rival the iPhone. Microsoft have naturally attempted to take a swipe at Apple’s market share, releasing the Windows Phone 7 in October this year. It didn’t impact quite as well as the company had hoped, something some have attributed to the confusing advertising surrounding its launch that implied it was only available through one provider – Orange – whereas it was in fact available through several.

Former mobile phone Master in Chief, Nokia, are waning slightly in the smartphone war, having seen a massive percentage of their market share going to the likes of the iPhone, but they are fighting back with smart models of their own. Similarly, other players circle, including HTC and Blackberry, but the Nexus S from Google looks like it could be a real threat and take a decent share of this very lucrative market.

We’re not getting too excited though – this time next year we’ll be eating dinner with our iPhone 4′s and Nexus S’s. Dinner that has, perhaps, been cooked by our new iPhone 5.

Written by Rachel Mackie

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