RSS LinkedIn Google Plus

Call us: 0800 014 9884

Smartphone Market Share Q4 2010


Nokia records smartphone market share drop as Google claims top spot

The year 2010 ended with Google claiming the top spot in smartphone market share. The search engine behemoth has seen its Android operating system help power its smartphones to the market leader position.

During Q4 2010, 33.3 million smartphones shipped ran on Android, representing 32.9 per cent of the overall 101.2 million units sold. This marks an increase of 24.2 per cent on the 4.7 per cent share they enjoyed over the same period in 2009, and sees it leapfrog Apple and Nokia into first place. Google’s gain in Q4 can be partly attributed to the release of the Nexus S on December 7th, a model which incorporated Gingerbread 2.3 – then the most up-to-date version of Android.

The Nexus S wasn’t the year’s only big release – and it certainly wasn’t the most publicised. In June, Apple’s iPhone 4 arrived in shops, greeted by eager customers queuing for hours to get their hands on the device. Over Q4 2010, Apple’s smartphone share, driven primarily by iPhone sales, took 16 per cent of the market with 16.2 million Apple-branded units sold.

Nokia drop

Nokia recorded the biggest dip in sales. It has watched its share of the market dwindle since the release of the iPhone and Android-driven devices, and Q4 2010 was no exception. Over this period, 13.8 per cent fewer people opted for Nokia smartphones, with the firm selling eight million fewer handsets.

Nokia’s downturn in fortunes has perhaps been summed up best by the memo issued to staff by CEO Stephen Elop. It read: “[We] are standing on a ‘burning platform’, and we must decide how we are going to change our behaviour. We have more than one explosion – we have multiple points of scorching heat that are fuelling a blazing fire around us.”

Nokia may see something of a revival in the next few months, following its announcement that it will be primarily incorporating Microsoft’s Windows Mobile 7 as its smartphone platform. The two firms will be hoping to build on the combined 33.4 per cent market share they hold – 1.2 per cent bigger than Google.

Written by Michael Thornton

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »

April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

More on this story »
theEword - 11 hours ago

Want more #conversions on your website? Read our top 5 things you should be testing #CRO > http://t.co/jHpwKl2Fee http://t.co/uhyV7kUcY9

Reply Retweet Favourite
theEword - 14 hours ago

Is your website copy clear? Avoid complicated writing > http://t.co/GT46mW0o79 http://t.co/vq3tMwDQru

Reply Retweet Favourite
theEword - 15 hours ago

Quick poll of the office reveals we'd have to agree with #NetflixUK's FOMOmeter for Manchester http://t.co/p1gJqdXCP0 http://t.co/fSp3u5Ov0W

Reply Retweet Favourite
theEword - 21 hours ago

We need someone passionate about #digital to be our client strategy director. Is that you? http://t.co/5PIBXQIRaN http://t.co/MsBI7sqjCw

Reply Retweet Favourite
theEword - 1 day ago

Do you see yourself working at theEword? Check out our latest #job opportunities > http://t.co/SUtPDUM2in http://t.co/9y7LWlOoym

Reply Retweet Favourite

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Google joins theEword to demystify digital marketing Monday 27th of April, 2015by Andy Williams Google joined us to help dispel some common marketing myths at our Discovering & Demystifying Digital event held in Manchester's Northern Quarter. Find out more.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword