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theEweekly Wrap – Google, Mobile Marketing, Apple

Spiderwebs A Google Webmaster Help thread has shed light on how often the search engine’s spider crawl a website.

The Google Webmaster forum, which often sees employees hint at the inner-workings of the search process, explained that the search engine employs to index a website.

Google staffer John Mu revealed that the crawler responds to the update frequency of a sitemap.

“If we find new content there every time we crawl, we may choose to crawl more frequently,” he wrote.

The news was also reported on SEO Roundtable earlier this week:

“This is pretty much how Google decides to crawl your pages. If you update your pages frequently and you have a normal PageRank, Google will likely crawl your web site more often.”

Phoned in Those working in online and digital marketing raised an eyebrow after it was revealed users in the US spend half of their mobile internet time on social networks.

The study, commissioned by Ground Truth, found around 60 per cent of mobile internet use was spent on sites such as Twitter and Facebook. Time spent on portals, such as Google News, accounted for just under 14 per cent of mobile internet usage.

“While the popularity of mobile social networking is widely believed, this is the first time we have been able to truly quantify just how much the category is driving adoption of the mobile internet with actual usage metrics,” said Evan Neufeld, vice president of marketing at the company.

The data, which was collected between March 28th and April 4 2010, was collected from 3.05 million individuals in the United States.

An Apple a day In related mobile marketing news, Apple recorded a massive 90 per cent jump in profits over the previous three months. An incredible 8.75 million iPhones were sold across the globe between January and March, helping the company to increase its profits from $1.6 billion (£1.04bn) to $3.5 billion (£1.9bn). It was, according to head-honcho Steve Jobs, the best period (outside of Christmas) in the company’s history.

The news comes as Apple prepares to launch the iPad in the UK. Preorders for the device, don’t start until May 10th, although the sharp-eyes of Manchester SEOer Richard Frost have already spotted the option to run Google PPC adverts on the device.

Writing on theEword blog, Richard said:

“It’s likely that there’ll soon be a sizeable market for iPad PPC ads in the UK. Although whether those ads are good enough to drive conversions is another matter altogether.”

Written by Tom Mason

Google acquires Firebase Wednesday 22nd of October, 2014by Dan Moores Google has acquired Firebase, a cloud service company that allows developers to build web and mobile apps quickly and easily, as well as store and sync data in realtime.

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Microsoft devises new 'ubiquity' strategy for Bing Monday 27th of October, 2014by Dan Moores In an effort to increase Bing's market share, Microsoft executives have revised the strategy for the company's search engine and its paid ad services.

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Twitter withdraws Google Glass support Wednesday 29th of October, 2014by Andy Williams Twitter has quietly announced that it has pulled its app from Google Glass with immediate effect, although a third party developer could step in and fill the gap.

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theEweekly Wrap: 17 Oct Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and Bono says sorry.

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theEweekly Wrap: 24 Oct Friday 24th of October, 2014by Martin Lindley This week: Mediative researches search behaviour, Microsoft drops Nokia brand, and Tinder gets premium service.

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theEweekly Wrap: 31 Oct Friday 31st of October, 2014by Andy Williams This Week: Google steps up fight against privacy, Bing allows searching with emojis and Facebook announces new chatroom feature.

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