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theEweekly Wrap – Google, Mobile Marketing, Apple

Spiderwebs A Google Webmaster Help thread has shed light on how often the search engine’s spider crawl a website.

The Google Webmaster forum, which often sees employees hint at the inner-workings of the search process, explained that the search engine employs to index a website.

Google staffer John Mu revealed that the crawler responds to the update frequency of a sitemap.

“If we find new content there every time we crawl, we may choose to crawl more frequently,” he wrote.

The news was also reported on SEO Roundtable earlier this week:

“This is pretty much how Google decides to crawl your pages. If you update your pages frequently and you have a normal PageRank, Google will likely crawl your web site more often.”

Phoned in Those working in online and digital marketing raised an eyebrow after it was revealed users in the US spend half of their mobile internet time on social networks.

The study, commissioned by Ground Truth, found around 60 per cent of mobile internet use was spent on sites such as Twitter and Facebook. Time spent on portals, such as Google News, accounted for just under 14 per cent of mobile internet usage.

“While the popularity of mobile social networking is widely believed, this is the first time we have been able to truly quantify just how much the category is driving adoption of the mobile internet with actual usage metrics,” said Evan Neufeld, vice president of marketing at the company.

The data, which was collected between March 28th and April 4 2010, was collected from 3.05 million individuals in the United States.

An Apple a day In related mobile marketing news, Apple recorded a massive 90 per cent jump in profits over the previous three months. An incredible 8.75 million iPhones were sold across the globe between January and March, helping the company to increase its profits from $1.6 billion (£1.04bn) to $3.5 billion (£1.9bn). It was, according to head-honcho Steve Jobs, the best period (outside of Christmas) in the company’s history.

The news comes as Apple prepares to launch the iPad in the UK. Preorders for the device, don’t start until May 10th, although the sharp-eyes of Manchester SEOer Richard Frost have already spotted the option to run Google PPC adverts on the device.

Writing on theEword blog, Richard said:

“It’s likely that there’ll soon be a sizeable market for iPad PPC ads in the UK. Although whether those ads are good enough to drive conversions is another matter altogether.”

Written by Tom Mason

Google reacts following Yahoo’s search market increase Thursday 22nd of January, 2015by Andy Williams Google has begun to encourage Firefox 34 users to switch back to its search engine, after Yahoo’s deal with Mozilla resulted in a market share increase.

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Pinterest targets male market with Guided Search update Monday 26th of January, 2015by James Riches Pinterest has made changes to its search results in order to appeal to its growing male market. The number of men using Pinterest reportedly rose by 73 per cent last year.

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Microsoft net profits fall despite sales boost Tuesday 27th of January, 2015by Andy Williams Despite strong console, tablet and cloud technology sales, Microsoft reported its profits fell by 10.6% in Q3 2014, hitting its net income of $5.86bn.

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theEword - 18 hours ago

Snapchat has a secret new way to add friends: http://t.co/9MKKZcJukh

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theEword - 20 hours ago

Microsoft net profits fall despite sales boost: http://t.co/p6z4o455FF

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theEword - 2 days ago

Ten digital marketing lessons we learned in 2014 that we need to remember this year http://t.co/g2iUeRK9QP

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theEword - 2 days ago

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theEweekly Wrap: 16 Jan Friday 16th of January, 2015by Andy Williams This week: Marketing growth falls during final quarter of 2014, Facebook set to invade the office and Ryanair to offer passengers in-flight streaming to their devices.

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theEweekly Wrap: 23 Jan Friday 23rd of January, 2015by Dan Moores This week: Microsoft shows off Windows 10, Google challenges right to be forgotten, and Twitter introduces catch-up feature.

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Ten digital marketing lessons we learned in 2014 that we nee... Tuesday 27th of January, 2015by Daniel Nolan What are the things successful marketers must not forget in 2015? This blog explores ten things 2014 taught us that we need to remember this year.

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