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theEweekly Wrap – Google, Mobile Marketing, Apple

Spiderwebs A Google Webmaster Help thread has shed light on how often the search engine’s spider crawl a website.

The Google Webmaster forum, which often sees employees hint at the inner-workings of the search process, explained that the search engine employs to index a website.

Google staffer John Mu revealed that the crawler responds to the update frequency of a sitemap.

“If we find new content there every time we crawl, we may choose to crawl more frequently,” he wrote.

The news was also reported on SEO Roundtable earlier this week:

“This is pretty much how Google decides to crawl your pages. If you update your pages frequently and you have a normal PageRank, Google will likely crawl your web site more often.”

Phoned in Those working in online and digital marketing raised an eyebrow after it was revealed users in the US spend half of their mobile internet time on social networks.

The study, commissioned by Ground Truth, found around 60 per cent of mobile internet use was spent on sites such as Twitter and Facebook. Time spent on portals, such as Google News, accounted for just under 14 per cent of mobile internet usage.

“While the popularity of mobile social networking is widely believed, this is the first time we have been able to truly quantify just how much the category is driving adoption of the mobile internet with actual usage metrics,” said Evan Neufeld, vice president of marketing at the company.

The data, which was collected between March 28th and April 4 2010, was collected from 3.05 million individuals in the United States.

An Apple a day In related mobile marketing news, Apple recorded a massive 90 per cent jump in profits over the previous three months. An incredible 8.75 million iPhones were sold across the globe between January and March, helping the company to increase its profits from $1.6 billion (£1.04bn) to $3.5 billion (£1.9bn). It was, according to head-honcho Steve Jobs, the best period (outside of Christmas) in the company’s history.

The news comes as Apple prepares to launch the iPad in the UK. Preorders for the device, don’t start until May 10th, although the sharp-eyes of Manchester SEOer Richard Frost have already spotted the option to run Google PPC adverts on the device.

Writing on theEword blog, Richard said:

“It’s likely that there’ll soon be a sizeable market for iPad PPC ads in the UK. Although whether those ads are good enough to drive conversions is another matter altogether.”

Written by Tom Mason

Microsoft releases quick fire messaging app: Skype Qik Wednesday 15th of October, 2014by Martin Lindley Microsoft launches Skype Qik, a new instant messaging service which allows users to send video clips to their friends and family.

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Google confirms first Penguin update for over a year Monday 20th of October, 2014by James Riches Google has confirmed that the Penguin algorithm was updated over the weekend. Site owners now face an anxious wait to see if they have been affected, either positively or negatively.

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Google acquires Firebase Wednesday 22nd of October, 2014by Dan Moores Google has acquired Firebase, a cloud service company that allows developers to build web and mobile apps quickly and easily, as well as store and sync data in realtime.

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theEword - 6 hours ago

Still lots of cake left if anyone would like to come for an afternoon brew and a slice of cake! :-)

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theEword - 12 hours ago

Join us today and help us raise money for an awesome charity! :-) http://t.co/khTihOnPcN

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theEword - 6 hours ago

Still lots of cake left if anyone would like to come for an afternoon brew and a slice of cake! :-)

Reply Retweet Favourite
theEword - 12 hours ago

Join us today and help us raise money for an awesome charity! :-) http://t.co/khTihOnPcN

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theEweekly Wrap: 10 Oct Friday 10th of October, 2014by Martin Lindley This week: Facebook gets hyperlocal ads, Microsoft CEO has gender pay trouble, and comedy club starts pay per laugh system.

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theEweekly Wrap: 17 Oct Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and U2 says sorry

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theEweekly Wrap: 24 Oct Friday 24th of October, 2014by Martin Lindley This week: Mediative researches search behaviour, Microsoft drops Nokia brand, and Tinder gets premium service.

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