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theEweekly Wrap – World Cup, YouTube, Mobile marketing

SEO Africa World Cup A new study from Hitwise has revealed the extent of World Cup fever in the United Kingdom. The research, which focused on queries related to the 2010 world cup in South Africa, found nearly 25,000 terms were used to find information regarding the tournament.

As you’d expect ‘world cup 2010′ was the most popular query with nearly 5 per cent of all searches. ‘England world cup fixtures’ claimed fourth place with 1.7 per cent of queries while ‘world cup 2010 wall chart’ notched up 1.1 per cent.

Speaking about the research, Robin Goad – research director at Hitwise – said the results contained some surprises.

“2,700 of the World Cup related searches last week contained the term ‘England’, while 6,900 included ‘2010’. However, the term that pleased me most last week was ‘Panini world cup 2010′, the 38th most popular variation. It’s nice to see that in the era of iPads and games consoles, good old fashioned football stickers remain popular.”

YouTube Candidate Politics and social media collided this week as both Facebook and YouTube embraced those walking in the corridors of power.

Earlier this week, YouTube launched a number of features for politicians hoping to win over the electorate. The YouChoose 2010 campaign toolkit was rolled out for federal and state candidates hoping to engage the digital electorate in the upcoming months, giving candidates the chance to host branded channels, interact with voters and offer longer videos.

The launch came a day after research firm comScore found over 178 million American users had watched video (like YouTube) online during April. That’s roughly 84 per cent of the entire US internet audience.

In other political news, former U.S president George Bush Jnr. signed up for a Facebook account. Social media site Mashable commented:

“Politics aside, it’s good to see another prominent political figure embracing social media just enough to get a taste of what people really think and feel.”

Mobile momentum It’s been an interesting week for mobile marketing. On Tuesday, Google announced it would begin listing direct links to applications on mobile search results. The move, which will allow users to directly purchase iPhone and Android apps from searches, is designed to streamline the download process.

Furthermore, individuals will also be able to read reviews and view the ratings of a particular application.

The move comes as Steve Jobs, the CEO of Apple, said mobile marketing was altering search trends. Speaking at the D8 technology conference in Los Angeles this week, Jobs said:

“We discovered something — people are going into apps. They’re not just going onto to websites. And people love apps.”

A recent study from comScore suggested that Jobs may be right. Mobile searches rose by 90 per cent across the United States over April, boosted by increased app usage. Indeed, news access via applications rose by 124 per cent over a year, while online retail rose by 91 per cent through application usage.

Written by Tom Mason

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