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theEweekly Wrap – World Cup, YouTube, Mobile marketing

SEO Africa World Cup A new study from Hitwise has revealed the extent of World Cup fever in the United Kingdom. The research, which focused on queries related to the 2010 world cup in South Africa, found nearly 25,000 terms were used to find information regarding the tournament.

As you’d expect ‘world cup 2010′ was the most popular query with nearly 5 per cent of all searches. ‘England world cup fixtures’ claimed fourth place with 1.7 per cent of queries while ‘world cup 2010 wall chart’ notched up 1.1 per cent.

Speaking about the research, Robin Goad – research director at Hitwise – said the results contained some surprises.

“2,700 of the World Cup related searches last week contained the term ‘England’, while 6,900 included ’2010′. However, the term that pleased me most last week was ‘Panini world cup 2010′, the 38th most popular variation. It’s nice to see that in the era of iPads and games consoles, good old fashioned football stickers remain popular.”

YouTube Candidate Politics and social media collided this week as both Facebook and YouTube embraced those walking in the corridors of power.

Earlier this week, YouTube launched a number of features for politicians hoping to win over the electorate. The YouChoose 2010 campaign toolkit was rolled out for federal and state candidates hoping to engage the digital electorate in the upcoming months, giving candidates the chance to host branded channels, interact with voters and offer longer videos.

The launch came a day after research firm comScore found over 178 million American users had watched video (like YouTube) online during April. That’s roughly 84 per cent of the entire US internet audience.

In other political news, former U.S president George Bush Jnr. signed up for a Facebook account. Social media site Mashable commented:

“Politics aside, it’s good to see another prominent political figure embracing social media just enough to get a taste of what people really think and feel.”

Mobile momentum It’s been an interesting week for mobile marketing. On Tuesday, Google announced it would begin listing direct links to applications on mobile search results. The move, which will allow users to directly purchase iPhone and Android apps from searches, is designed to streamline the download process.

Furthermore, individuals will also be able to read reviews and view the ratings of a particular application.

The move comes as Steve Jobs, the CEO of Apple, said mobile marketing was altering search trends. Speaking at the D8 technology conference in Los Angeles this week, Jobs said:

“We discovered something — people are going into apps. They’re not just going onto to websites. And people love apps.”

A recent study from comScore suggested that Jobs may be right. Mobile searches rose by 90 per cent across the United States over April, boosted by increased app usage. Indeed, news access via applications rose by 124 per cent over a year, while online retail rose by 91 per cent through application usage.

Written by Tom Mason

Google to devalue doorway pages Tuesday 17th of March, 2015by Andy Williams Google is taking aim at websites using large, well-established doorway campaigns to rank highly in search results by altering its search engine algorithm.

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Google: mobile algorithm bigger than Panda and Penguin Wednesday 18th of March, 2015by Dan Moores At SMX Munich, a Google representative said that the upcoming "mobile-friendliness" algorithm will have a bigger impact on search results than the Panda or Penguin updates.

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Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

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theEword - 14 hours ago

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5 common digital marketing myths dismissed Friday 6th of March, 2015by Andy Williams Find out the real purpose behind onsite content and why link building is still vital. Here we explain the five biggest myths that surround digital marketing.

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Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

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Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

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