RSS LinkedIn Google Plus

Call us: 0800 014 9884

How religions use Twitter and Facebook

Religions turning to social media

Almost all religions hold as fundamental the need to spread the word of their beliefs. Many also put an emphasis on the importance of converting others to their way of thinking. You’re likely to have seen at some point in your life a person who holds a particular belief expressing what they believe. Be it in a church, a mosque, on a bill board, or whilst walking down Market Street, we’ve all been witness to religious messages and preaching.

In a sense, this could be thought of as a form of marketing by religions. So how have they harnessed a new broadcasting platform; that of social media? With social media having such a large user-base it makes perfect sense that religions should promote their beliefs online. Christians believe that Jesus said: “Go into the entire world and preach the Good News to everyone”. Twitter actually enables this. Social media proves an exciting prospect for all religious voices, giving the ability to speak to a large audience of both believers and non-believers alike, in an instant. It could also be advantageous to ‘armchair believers’ – e.g. Christians who hold some kind of belief but would be too nervous or busy to attend a church service.

There have been many examples of religions using social media tools to increase awareness of their beliefs and to enthuse current believers. Social media platforms have also proved popular with preachers as it is a cost-free opportunity to explain their convictions.

Twitter

Religions have used Twitter to broadcast prayers and uplifting messages with many churches and religious leaders having accounts. #DailyPrayers is also a regular trend – people can use the hashtag to post their prayers and follow it to see prayers posted by believers. The Rev Richard Jones of Burscough has even used the tool during services, encouraging people to tweet their thoughts in the middle of his sermons.

Facebook

Facebook is very prominent among believers, with many churches having pages with large amounts of ‘likes’ and the ability for members to ‘check in’ online. Allfacebook.com, the ‘unofficial Facebook resource’, regularly looks at Facebook statistics.In the weeks before Easter 2011 it found that The Bible’s Facebook page was seen to have the highest level of engagement, based on their metrics, even surpassing Justin Bieber and Manchester United.

YouTube

Many churches, particularly evangelical churches in the US, have YouTube channels for broadcasting regular services. There is also a Muslim YouTube Channel, Hinduism Today Channel and various channels for synagogues. Although there are examples of social media platforms being used negatively to submit extremist messages, there are many examples of them being used well.

There are a great many instances of religions and cultures using YouTube, Twitter and Facebook simply to explain their ways of thinking and educate people about their beliefs. This ability for wider communities to explore religions online enables them to learn more, promoting understanding and acceptance and hopefully leading to less hostility towards and between religious communities.

Written by Richard Frost
james_riches_swap

Pinterest targets male market with Guided Search update Monday 26th of January, 2015by James Riches Pinterest has made changes to its search results in order to appeal to its growing male market. The number of men using Pinterest reportedly rose by 73 per cent last year.

More on this story »

Microsoft net profits fall despite sales boost Tuesday 27th of January, 2015by Andy Williams Despite strong console, tablet and cloud technology sales, Microsoft reported its profits fell by 10.6% in Q3 2014, hitting its net income of $5.86bn.

More on this story »

Apple breaks corporate profit records Thursday 29th of January, 2015by Dan Moores The Californian tech giant reported third-quarter profits of $18 billion (just short of £11.9 billion), having sold over 74 million iPhones in those three months – at an average rate of 34,000 handsets per hour.

More on this story »
theEword - 3 hours ago

Google reacts following Yahoo’s search market increase: http://t.co/D5QJDQ6DXl

Reply Retweet Favourite
theEword - 5 hours ago

Twitter’s Group DMs are the internet’s best new secret meeting place: http://t.co/VtNCQ5T55W

Reply Retweet Favourite
theEword - 1 day ago

Snapchat has a secret new way to add friends: http://t.co/9MKKZcJukh

Reply Retweet Favourite
theEword - 1 day ago

Microsoft net profits fall despite sales boost: http://t.co/p6z4o455FF

Reply Retweet Favourite
theEword - 2 days ago

Ten digital marketing lessons we learned in 2014 that we need to remember this year http://t.co/g2iUeRK9QP

Reply Retweet Favourite

theEweekly Wrap: 16 Jan Friday 16th of January, 2015by Andy Williams This week: Marketing growth falls during final quarter of 2014, Facebook set to invade the office and Ryanair to offer passengers in-flight streaming to their devices.

More on this story »

theEweekly Wrap: 23 Jan Friday 23rd of January, 2015by Dan Moores This week: Microsoft shows off Windows 10, Google challenges right to be forgotten, and Twitter introduces catch-up feature.

More on this story »
daniel_nolan_swap

Ten digital marketing lessons we learned in 2014 that we nee... Tuesday 27th of January, 2015by Daniel Nolan What are the things successful marketers must not forget in 2015? This blog explores ten things 2014 taught us that we need to remember this year.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword