RSS LinkedIn Google Plus

Call us: 0800 014 9884

The most popular Foursquare locations in Manchester

Foursquare, the geo-tagging social network, recently revealed that over 1.7 million people had registered on the site. The game, launched in March last year, sees users ‘check into’ venues across the country in order to earn points and rewards. The service also acts as a catalyst for impromptu meetings over a coffee or beer thanks to the fact that individuals can see if their Foursquare ‘friends’ are in the nearby area.

Aside from being a hub for marketing agencies and SEO, Manchester is also known for its keenness to get involved in new social media opportunities. The digital community has embraced a number of different social channels and the city regularly plays host to gatherings and meetups related to social networks. So naturally, Foursquare usage is quite high in the city.

Here are the ten most popular locations in Manchester city centre, based on the number of ‘check ins’, according to Map.pr.

Rank Location Check-ins
1 Manchester Picadilly Train Station 2,636
2 Common Bar 772
3 Piccadilly Gardens 626
4 Arndale Centre 620
5 Madlab 298
6 The Cornerhouse 225
7 Trof 217
8 Starbucks (Oxford Road) 172
=9 Boots 171
=9 Selfridges & Co 171

So, what can we tell from this information?

Manchester’s Foursquare users are sociable. Three out of the ten locations are bars or pubs. Furthermore, we can assume they have access to disposable income, given the appearance of the Arndale Centre, Boots and Selfridges on the list.

The appearance of Madlab, the digital community centre, isn’t really surprising, given the nature of the city’s early social adopters. The top result, Piccadilly Train Station, shouldn’t come as a surprise either, considering the amount of commuters coming in and out of the city. This information, however, can lead us to assume that Foursquare users have hobbies or occupations which necessitate long-distance travel.

Why is this information important?

Foursquare gives marketers the opportunity to accumulate a huge selection of data on a particular demographic. If the social channel continues its growth, dispersing across a wider community, it will offer companies the opportunity to collect data about their consumers’ interests, hobbies and favourite venues.

Geo-tagging services like Foursquare allow marketers the opportunity to hone their digital and real-world advertising campaigns. These social channels provide an unprecedented level of access to consumers; the only question is, who will take advantage of it first?

You can find more about social media marketing at theEword. Alternatively, you can also follow us on Twitter, @theeword.

Written by Tom Mason

Google acquires Firebase Wednesday 22nd of October, 2014by Dan Moores Google has acquired Firebase, a cloud service company that allows developers to build web and mobile apps quickly and easily, as well as store and sync data in realtime.

More on this story »

Microsoft devises new 'ubiquity' strategy for Bing Monday 27th of October, 2014by Dan Moores In an effort to increase Bing's market share, Microsoft executives have revised the strategy for the company's search engine and its paid ad services.

More on this story »

Twitter withdraws Google Glass support Wednesday 29th of October, 2014by Andy Williams Twitter has quietly announced that it has pulled its app from Google Glass with immediate effect, although a third party developer could step in and fill the gap.

More on this story »
theEword - 8 hours ago

We scooped Silver in the Sites and Search category! No Gold was awarded. #Fresh2014

Reply Retweet Favourite

theEweekly Wrap: 17 Oct Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and Bono says sorry.

More on this story »

theEweekly Wrap: 24 Oct Friday 24th of October, 2014by Martin Lindley This week: Mediative researches search behaviour, Microsoft drops Nokia brand, and Tinder gets premium service.

More on this story »

theEweekly Wrap: 31 Oct Friday 31st of October, 2014by Andy Williams This Week: Google steps up fight against privacy, Bing allows searching with emojis and Facebook announces new chatroom feature.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword