RSS LinkedIn Google Plus

Call us: 0800 014 9884

theEweekly Wrap – SAScon, SEO copywriting and SM language

SEO comes to Manchester The SEO Manchester community gather in the Bridgewater Hall this week for the inaugural SAScon event. The conference, which was organised by a host of digital Manchester companies, consisted of a host of SEO and social media topics.

The conference attracted a number of SEO and social media rockstars and speakers included Paul Fabretti, Judith Lewis and the infamous SEOer Fantomaster.

Tom Mason, theEword SEO copywriter, attended the event. Talking about the conference, he said:

“It was an enlightening and interesting experience. There were a number of engaging workshops and I was very impressed by the calibre of speakers.

“It’s an event that puts Manchester on the SEO map and I’m interested to see what next year’s conference will bring.”

Phrased differently SEO copywriting hit the headlines this week as a leading industry commentator confronted the way digital agencies go about keyword research. Writing in SEOMoz, Rob Ousbey said internet copywriters would benefit from listening to the actual words used by consumers, rather than rely solely on key generics or hyper-competitive search terms.

He argued that SEO copywriting should echo the language use of the consumer. He said:

“It’s been said many times that a significant part of sales and/or marketing is to solve each customer’s problem. This is just another way of getting you close to that goal, and bring you new business at the same time.”

Ousbey continued his piece by stating that content optimised for conversation may be more likely to result in a conversion.

You can read Richard Frost’s take on the issue in theEword News.

Youth in revolt Social media is gradually influencing the way teenagers use language according to a new study. Research by Lisa Whittaker, postgraduate at the University of Stirling, found that 16-to-18 year-olds on the (soon-to-be-defunct) social media site Bebo had created their own unique vocabulary.

The report found the site’s adolescent users had established their own way of describing certain situations. Someone in a relationship, for example, was described as being ‘taken’.

Speaking about the find, Whittaker commented:

“This is not just bad spelling, which would suggest literacy issues, but a deliberate attempt to creatively misspell words.

“The creation and use of their own social language may be a deliberate attempt to keep adults from understanding what is written on the page. By doing this they are able to communicate with their in-group and conceal the content from the out-group.”

Written by Tom Mason

Google reacts following Yahoo’s search market increase Thursday 22nd of January, 2015by Andy Williams Google has begun to encourage Firefox 34 users to switch back to its search engine, after Yahoo’s deal with Mozilla resulted in a market share increase.

More on this story »
james_riches_swap

Pinterest targets male market with Guided Search update Monday 26th of January, 2015by James Riches Pinterest has made changes to its search results in order to appeal to its growing male market. The number of men using Pinterest reportedly rose by 73 per cent last year.

More on this story »

Microsoft net profits fall despite sales boost Tuesday 27th of January, 2015by Andy Williams Despite strong console, tablet and cloud technology sales, Microsoft reported its profits fell by 10.6% in Q3 2014, hitting its net income of $5.86bn.

More on this story »
theEword - 4 hours ago

We're looking for a Creative Content Executive to join our awesome team, could it be you? For more information visit http://t.co/kY311igk6M

Reply Retweet Favourite
theEword - 4 days ago

Are you on the look out for a job in #contentmarketing? If so take a look at our latest opportunity: http://t.co/aIbg6hY9jh

Reply Retweet Favourite
theEword - 4 days ago

Head-on with Microsoft’s super fun HoloLens http://t.co/S9DW6MVE5i

Reply Retweet Favourite
theEword - 5 days ago

Amazing turnout and great venue for the #NorthernDigitalAwards. Good luck to everyone shortlisted! http://t.co/Wxri1uuPN5

Reply Retweet Favourite
theEword - 5 days ago

We are up for Large Digital Agency of the Year tonight at the #NorthernDigitalAwards - we look forward to seeing you there!

Reply Retweet Favourite

theEweekly Wrap: 9 Dec Friday 9th of January, 2015by Martin Lindley This week: 60 per cent say Matt Cutts won't return, Facebook hoax continues to fool, and CES reveals future gadgets.

More on this story »

theEweekly Wrap: 16 Jan Friday 16th of January, 2015by Andy Williams This week: Marketing growth falls during final quarter of 2014, Facebook set to invade the office and Ryanair to offer passengers in-flight streaming to their devices.

More on this story »

theEweekly Wrap: 23 Jan Friday 23rd of January, 2015by Dan Moores This week: Microsoft shows off Windows 10, Google challenges right to be forgotten, and Twitter introduces catch-up feature.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword