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theEweekly Wrap – SAScon, SEO copywriting and SM language

SEO comes to Manchester The SEO Manchester community gather in the Bridgewater Hall this week for the inaugural SAScon event. The conference, which was organised by a host of digital Manchester companies, consisted of a host of SEO and social media topics.

The conference attracted a number of SEO and social media rockstars and speakers included Paul Fabretti, Judith Lewis and the infamous SEOer Fantomaster.

Tom Mason, theEword SEO copywriter, attended the event. Talking about the conference, he said:

“It was an enlightening and interesting experience. There were a number of engaging workshops and I was very impressed by the calibre of speakers.

“It’s an event that puts Manchester on the SEO map and I’m interested to see what next year’s conference will bring.”

Phrased differently SEO copywriting hit the headlines this week as a leading industry commentator confronted the way digital agencies go about keyword research. Writing in SEOMoz, Rob Ousbey said internet copywriters would benefit from listening to the actual words used by consumers, rather than rely solely on key generics or hyper-competitive search terms.

He argued that SEO copywriting should echo the language use of the consumer. He said:

“It’s been said many times that a significant part of sales and/or marketing is to solve each customer’s problem. This is just another way of getting you close to that goal, and bring you new business at the same time.”

Ousbey continued his piece by stating that content optimised for conversation may be more likely to result in a conversion.

You can read Richard Frost’s take on the issue in theEword News.

Youth in revolt Social media is gradually influencing the way teenagers use language according to a new study. Research by Lisa Whittaker, postgraduate at the University of Stirling, found that 16-to-18 year-olds on the (soon-to-be-defunct) social media site Bebo had created their own unique vocabulary.

The report found the site’s adolescent users had established their own way of describing certain situations. Someone in a relationship, for example, was described as being ‘taken’.

Speaking about the find, Whittaker commented:

“This is not just bad spelling, which would suggest literacy issues, but a deliberate attempt to creatively misspell words.

“The creation and use of their own social language may be a deliberate attempt to keep adults from understanding what is written on the page. By doing this they are able to communicate with their in-group and conceal the content from the out-group.”

Written by Tom Mason

Google to start labelling mobile-friendly sites Wednesday 19th of November, 2014by Dan Moores Google has announced that it will add the label 'mobile-friendly' to sites that are easily navigable on smartphones, in an effort to further improve the search experience for mobile users.

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Google settles online abuse case Monday 24th of November, 2014by Martin Lindley Google has reached settlement with a businessman who was the victim of a sustained act of internet trolling. The search engine may have linked to over 3,600 pages of malicious content.

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Sony Pictures systems seized by hackers Tuesday 25th of November, 2014by Dan Moores Sony Pictures staff computer screens in US offices were reportedly taken over by the image of a menacing red skeleton and a message from a group that introduced itself as "#GOP".

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theEword - 8 hours ago

Next week we’re co-hosting a session with #Google on digital marketing trends for 2015 and how you can grow your business online!

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theEword - 9 hours ago

ICYMI: Read last week's blog on the final #LightAFire14 of the year. http://t.co/ka7Nnu4rsx

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theEword - 4 days ago

Thanks again to everyone who came to #LightAFire14 this week. Read all about the event in this blog post: http://t.co/ka7Nnu4rsx

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theEweekly Wrap: 14 Nov Thursday 13th of November, 2014by Dan Moores This week: Instagram introduces typeahead search, Spotify says it does fight piracy, and Sainsbury's Xmas ad is a YouTube hit.

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theEweekly Wrap: 21 Nov Friday 21st of November, 2014by Martin Lindley This week: Google uses giant billboard, Facebook launches groups app, and Couple get TripAdvisor fine.

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The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

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