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theEweekly Wrap – SAScon, SEO copywriting and SM language

SEO comes to Manchester The SEO Manchester community gather in the Bridgewater Hall this week for the inaugural SAScon event. The conference, which was organised by a host of digital Manchester companies, consisted of a host of SEO and social media topics.

The conference attracted a number of SEO and social media rockstars and speakers included Paul Fabretti, Judith Lewis and the infamous SEOer Fantomaster.

Tom Mason, theEword SEO copywriter, attended the event. Talking about the conference, he said:

“It was an enlightening and interesting experience. There were a number of engaging workshops and I was very impressed by the calibre of speakers.

“It’s an event that puts Manchester on the SEO map and I’m interested to see what next year’s conference will bring.”

Phrased differently SEO copywriting hit the headlines this week as a leading industry commentator confronted the way digital agencies go about keyword research. Writing in SEOMoz, Rob Ousbey said internet copywriters would benefit from listening to the actual words used by consumers, rather than rely solely on key generics or hyper-competitive search terms.

He argued that SEO copywriting should echo the language use of the consumer. He said:

“It’s been said many times that a significant part of sales and/or marketing is to solve each customer’s problem. This is just another way of getting you close to that goal, and bring you new business at the same time.”

Ousbey continued his piece by stating that content optimised for conversation may be more likely to result in a conversion.

You can read Richard Frost’s take on the issue in theEword News.

Youth in revolt Social media is gradually influencing the way teenagers use language according to a new study. Research by Lisa Whittaker, postgraduate at the University of Stirling, found that 16-to-18 year-olds on the (soon-to-be-defunct) social media site Bebo had created their own unique vocabulary.

The report found the site’s adolescent users had established their own way of describing certain situations. Someone in a relationship, for example, was described as being ‘taken’.

Speaking about the find, Whittaker commented:

“This is not just bad spelling, which would suggest literacy issues, but a deliberate attempt to creatively misspell words.

“The creation and use of their own social language may be a deliberate attempt to keep adults from understanding what is written on the page. By doing this they are able to communicate with their in-group and conceal the content from the out-group.”

Written by Tom Mason

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Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

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Google joins theEword to demystify digital marketing Monday 27th of April, 2015by Andy Williams Google joined us to help dispel some common marketing myths at our Discovering & Demystifying Digital event held in Manchester's Northern Quarter. Find out more.

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