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theEword interviews Walrus Bar via Twitter

The Manchester Twitter Report ranked Walrus Bar as the most-effective company using Twitter in Manchester.

On Friday 9th July, theEword interviewed Walrus Bar via Twitter for an insight into the techniques and tips used by the account. The transcript of that interview follows:

theEword: First off, congratulations on being ranked in the #mcr_twitter report.

Walrus Bar: Thank you!

theEword: When did you start running the account and what did you hope to achieve from having a Twitter presence for the bar?

Walrus Bar: Initially the idea behing having a Twitter account was just to try out a new way of marketing. I wasn’t sure what to expect first but soon realised the potential of being able to directly communicate with people.

theEword: Interesting. Interaction is a big part of that – what have you found to be the best way to engage with followers?

Walrus Bar: I strongly believe that tweeting as a person rather than as a company has helped us reach the position we’re now in. I tweet regularly throughout the day and I try to mix all things possible in to my tweets, not just business.

theEword: How do you maintain the balance between personal and professional tweets?

Walrus Bar: I think it just comes naturally. It’s also down to the fact that I know the business I’m in very well. I’ve previously worked as a bartender and have a genuine interest and knowledge of the food and bar industry.

theEword: Let’s talk a bit about promotion: How much do you work into the account and how do you find the right balance?

Walrus Bar: I don’t want it to be full of special offers and promotions everywhere so I try to balance it as much as possible. I tweet when I feel the need to let people know about the latest happening or our newest promotions. I also try to keep the promotions simple, they are very straightforward and deliver a direct message.

theEword: Do you offer any competitions or offers as part of the promotion? What’s the feedback like?

Walrus Bar: Yes, I do regular RT competitions for our followers where they can win a meal for two. It’s always great fun as it brings out a very competitive side to people.

theEword: Great! Are there any other ways to get that interaction from your followers?

Walrus Bar: I take an active part as a listener as well, I get involved in discussions and tweet about recent news. Mixing a bit of work with a bit of play keeps the account “alive” and makes it more fun and interesting.

theEword: One of the main pointers in the report is that an account has to offer a personality. How do you create that?

Walrus Bar: It’s not something you can “create” in that sense. I am genuinely interested in what people have to say and that results in a very personal twitter account. The difference with Twitter is that you HAVE to care and interact.

theEword: Good advice. So, how much time do you spend on the social marketing?

Walrus Bar: Twitter is with me more or less seven days a week, I also spend a lot of time on Facebook. I don’t know how many hours it would all total to; the windows are always open in the background to keep me updated.

theEword: Excellent. Finally, how do you feel about being named the most-effect professional Twitter account in Manchester?

Walrus Bar: Very excited and proud! I’m glad that it’s such a success and I’ve made some very good friends along the way.

theEword: Thanks for your time and congratulations once again.

Walrus Bar: A massive thanks to you guys for creating the report! It’s been really fun and very interesting to read.

Written by Tom Mason
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