RSS LinkedIn Google Plus

Call us: 0800 014 9884

theEword interviews Walrus Bar via Twitter

The Manchester Twitter Report ranked Walrus Bar as the most-effective company using Twitter in Manchester.

On Friday 9th July, theEword interviewed Walrus Bar via Twitter for an insight into the techniques and tips used by the account. The transcript of that interview follows:

theEword: First off, congratulations on being ranked in the #mcr_twitter report.

Walrus Bar: Thank you!

theEword: When did you start running the account and what did you hope to achieve from having a Twitter presence for the bar?

Walrus Bar: Initially the idea behing having a Twitter account was just to try out a new way of marketing. I wasn’t sure what to expect first but soon realised the potential of being able to directly communicate with people.

theEword: Interesting. Interaction is a big part of that – what have you found to be the best way to engage with followers?

Walrus Bar: I strongly believe that tweeting as a person rather than as a company has helped us reach the position we’re now in. I tweet regularly throughout the day and I try to mix all things possible in to my tweets, not just business.

theEword: How do you maintain the balance between personal and professional tweets?

Walrus Bar: I think it just comes naturally. It’s also down to the fact that I know the business I’m in very well. I’ve previously worked as a bartender and have a genuine interest and knowledge of the food and bar industry.

theEword: Let’s talk a bit about promotion: How much do you work into the account and how do you find the right balance?

Walrus Bar: I don’t want it to be full of special offers and promotions everywhere so I try to balance it as much as possible. I tweet when I feel the need to let people know about the latest happening or our newest promotions. I also try to keep the promotions simple, they are very straightforward and deliver a direct message.

theEword: Do you offer any competitions or offers as part of the promotion? What’s the feedback like?

Walrus Bar: Yes, I do regular RT competitions for our followers where they can win a meal for two. It’s always great fun as it brings out a very competitive side to people.

theEword: Great! Are there any other ways to get that interaction from your followers?

Walrus Bar: I take an active part as a listener as well, I get involved in discussions and tweet about recent news. Mixing a bit of work with a bit of play keeps the account “alive” and makes it more fun and interesting.

theEword: One of the main pointers in the report is that an account has to offer a personality. How do you create that?

Walrus Bar: It’s not something you can “create” in that sense. I am genuinely interested in what people have to say and that results in a very personal twitter account. The difference with Twitter is that you HAVE to care and interact.

theEword: Good advice. So, how much time do you spend on the social marketing?

Walrus Bar: Twitter is with me more or less seven days a week, I also spend a lot of time on Facebook. I don’t know how many hours it would all total to; the windows are always open in the background to keep me updated.

theEword: Excellent. Finally, how do you feel about being named the most-effect professional Twitter account in Manchester?

Walrus Bar: Very excited and proud! I’m glad that it’s such a success and I’ve made some very good friends along the way.

theEword: Thanks for your time and congratulations once again.

Walrus Bar: A massive thanks to you guys for creating the report! It’s been really fun and very interesting to read.

Written by Tom Mason

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

More on this story »
james_riches_swap

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »
theEword - 13 hours ago

Could you see yourself working here? http://t.co/Augy0f2qCy Check out our recent #job openings > http://t.co/AxGLbf8dtA #Digitaljobs

Reply Retweet Favourite
theEword - 23 hours ago

What does a #digitalagency looks like from the inside? Follow us on Instagram to find out > http://t.co/9kVMoVVjVT http://t.co/FpP4RDwqec

Reply Retweet Favourite
theEword - 2 days ago

Are you talented in #PPC? We have a #job opportunity just for you > http://t.co/ugNZuIYIR2 http://t.co/9eTQiQ60X6

Reply Retweet Favourite
theEword - 2 days ago

Here's a #digitalmarketing #tip: Stop obsessing over 'channel' > http://t.co/0Fg5u03kEp http://t.co/ELEBGfYFJi

Reply Retweet Favourite
theEword - 3 days ago

"Engage. Engage. Engage with your audience." #GoogletheEword http://t.co/l6bRmPVx3r

Reply Retweet Favourite

Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

More on this story »

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword