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Using social media for fundraising


This September, I will be trekking up the Inca trail in Peru to the lost city of Machu Picchu, through Global Adventure Challenges. They have been organising worldwide charity challenge events and adventure holidays since 2000; this has helped raise over £5 million for a variety of charities located throughout the UK and abroad.

I will be raising money for CLIC Sargent, which does a superb job of supporting children with cancer and Leukaemia. I have chosen this charity because I have been involved with them most of my life, often doing small fundraising events to help raise as much as possible.

Social media and fundraising

To help get my fundraising message out to friends, family and colleagues, I use a variety of social media channels.

  1. Facebook: I have set up a group on Facebook, which I use like a blog and post messages and pictures of the fundraising challenges I have set myself. I’ve added links to my JustGiving page, but it also gives other people the chance to post comments and set further challenges for me to complete. Facebook’s extensive social network gives me the opportunity to get my message out to a vast audience quickly and effectively. When my friends like the page, their own friends also see my group and can see the work I am doing.
  2. Twitter: As I build up to the event itself, I will be tweeting about challenges I have done and the training I have to go through in order to make it to the top of Machu Picchu. Twitter is undoubtedly a great tool for getting my message out to a vast audience and with minimum effort. With a little help from my followers and colleagues – some of whom regularly use social media for marketing purposes – I can promote this great cause and the efforts taken to reach my sponsorship target.
  3. LinkedIn: This is a brilliant resource for this kind of project, as it allows me to spread the word to people in my professional network, who may not be connected to me on Facebook. Using theEword group might also come in useful for keeping supporters of theEword up to date.

By using these social media resources, I’m hoping to reach as many people as possible. I’d like to inform them of CLIC Sargent and the great work they do for children; but also, I want to make them aware of all the hard work I will be doing over the next nine months to achieve my goal, and hopefully inspire them to give generously.

Click here to check out my Facebook group. Here you can find out all about the fundraising challenges I am doing.

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