RSS LinkedIn Google Plus

Call us: 0800 014 9884

Facebook to clean up links?

Cleaning up SEO URLsHere at theEword, we’re keen social networkers. We also love clean links (URLs). Sometimes, the two go hand in hand; social networking site MySpace, for example, offers users the chance to create clean and personalised URLs free of charge.

What exactly is a ‘clean’ link?

A clean link is simply a URL that is mainly lexical, and free of numbers, symbols and other such clutter. Let’s use theEword as an example. If we decided to create a MySpace page, a suitably clean link would be myspace.com/theEword.

Facebook and the clean URL debate

Currently, MySpace’s rival Facebook doesn’t offer these neat and tidy URLs. Links on the site comprise a series of numbers and symbols, making them messy and SEO-unfriendly.

The AllFacebook blog, however, has reported that the most popular social networking site in the world is asking users whether they would be prepared to pay for their own clean URLs.

Key rules of creating a good URL

One of the first rules when creating a good URL structure is to take search engine optimisation (SEO) into account. Good SEO enables a site to appear higher up in search rankings – this is great for getting a site noticed.

Including the subject matter of a page in the URL is excellent SEO practice. For example, the content team at theEword write copy for a laptop comparison site, ShopLaptop. A page comparing pink laptops can be found here. It’s smart to include ‘pink laptops’ in the URL, because once a user types in the search term ‘pink laptops’, Google recognises the page’s relevance and ranks it higher in the results. The URL should relate exactly to the content on the page too. It would be bad practice to use ‘toshiba-laptops’ in a link when the content is about Dell laptops.

Benefits of a good URL structure

It makes sense for business to consider URL structure when setting up websites. Good, clean URLs are not only easier for search engines to see and list, they are also far more user-friendly than their older alphanumeric counterparts. Enabling a user to see what content is on the page just by looking at the URL fosters a more intuitive browsing experience, which could aid conversions.

Nick O’Neill at AllFacebook seems to agree: “Facebook could theoretically make millions if people were willing to pay for short URLs. I know that every business would be dying to get their own clean URL.”

Written by Tom Mason
james_riches_swap

Yahoo acquires BrightRoll for $640 million Wednesday 12th of November, 2014by James Riches Yahoo CEO Marissa Mayer has announced that the company has purchased video advertising platform BrightRoll for $640 million, its biggest deal since the acquisition of Tumblr in 2013.

More on this story »

Spotify and Uber join forces Tuesday 18th of November, 2014by Andy Williams Spotify and Uber have announced a collaboration which will let Uber users ‘become the DJ’ when making a journey by using the music streaming service.

More on this story »

Google to start labelling mobile-friendly sites Wednesday 19th of November, 2014by Dan Moores Google has announced that it will add the label 'mobile-friendly' to sites that are easily navigable on smartphones, in an effort to further improve the search experience for mobile users.

More on this story »
theEword - 8 hours ago

Thanks again to everyone who came to #LightAFire14 this week. Read all about the event in this blog post: http://t.co/ka7Nnu4rsx

Reply Retweet Favourite
theEword - 3 days ago

Nothing like a nice cosy fire and a hot chocolate to warm up your Wednesday #LightAFire14

Reply Retweet Favourite

theEweekly Wrap: 14 Nov Thursday 13th of November, 2014by Dan Moores This week: Instagram introduces typeahead search, Spotify says it does fight piracy, and Sainsbury's Xmas ad is a YouTube hit.

More on this story »

theEweekly Wrap: 21 Nov Friday 21st of November, 2014by Martin Lindley This week: Google uses giant billboard, Facebook launches groups app, and Couple get TripAdvisor fine.

More on this story »

The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword