Google Knowledge Graph: Changing the face of search results
|Knowledge Graph results for comedian and actor
Eddie Izzard are shown on the right
On 16 May 2012, Google unveiled the latest design for its search engine results pages (SERPs), inclusive of Knowledge Graph – a new feature which uses imagery and context to provide faster, fuller answers.
|Google already presents some information which
removes the need to click through to other pages
However, Google’s chief appeal has perhaps always been its simple approach to design and display. In this respect, users may find that the Knowledge Graph creates a cluttered experience that is less pleasing.