RSS LinkedIn Google Plus

Call us: 0800 014 9884

Google.co.uk or Google.com which do you prefer?

When the moment strikes and you need to ‘google’ something, which address do you type into your browser? Is it Google.com, Google.co.uk or is it a totally different country’s domain?

With Google offering over 160 different domains across the globe there’s plenty of options to choose from when you’re in need of an instant answer to a burning question. Google is constantly acquiring new domains for smaller countries or regions and now offers users their own sites in overseas British territories and dependencies such as Google Jersey, Google Guernsey, Google Gibraltar and Google Isle of Man.

Of course these sites are unlikely to gain huge amounts of traffic, but if your site or business is based in one of these areas then you could potentially attract a far more relevant audience.

How do others see Google?

If using the Google Chrome browser, people from the UK will automatically be taken to Google.co.uk. However, it is possible to select ‘Go to Google.com’ to obtain what is considered a ‘Global search’. If selecting a foreign domain, users are also given the option of different languages on the homepage. For instance, Google.je is also offered in French – presumably due to its geographical location.

Although you may be led to believe that using a different domain to search will show you how Google appears in that specific country, this is not the case. Google is far more complex than that. Because Google can identify and take into consideration your geographical location it tailors results accordingly. So, if you use Google.com to search for something in England you will still return different results from someone who uses the same key term in the US. This can pose an issue for businesses who trade in foreign countries but are based in the UK.

See Google from a different perspective

Supposing your business sells in the US and you’d like to see how you rank for your key term in America – If you simply type your key term into Google you are more likely to return results relating to the fact you are in the UK. So how can you view Google in the same way that your American friend can, without catching a flight across the Atlantic? Again, clever Google has created an option for doing this. If you type &gl=US at the end of your search URL, for example, you will be able to see how someone in America would see your search.

This is a really good technique for assessing where your key terms rank in other countries. The fact that Google offers domains for smaller territories offers a great opportunity for companies based in these regions, or who trade there. Make sure you don’t miss out.

Written by Richard Frost
james_riches_swap

Schmidt defiant on Google privacy efforts Monday 15th of December, 2014by James Riches Google chairman Eric Schmidt has outlined how the company responded in the wake of Edward Snowden’s shock revelations last year, including increased security and privacy measures.

More on this story »

Bing search results removed from Facebook Tuesday 16th of December, 2014by Andy Williams Facebook has completely removed Bing results from its internal search engine, instead focusing heavily on the improvement of their own search capabilities.

More on this story »

Google announces trending topics and videos feature Wednesday 17th of December, 2014by Martin Lindley The new feature is available in over 50 languages and allows users to deeper explore trending topics: to do so the user clicks on a trend of interest to them.

More on this story »
theEword - 12 hours ago

Marketers: if you could send a message to yourself back in time to the start of 2014, what would it say? http://t.co/9kqlzuN11W

Reply Retweet Favourite
theEword - 19 hours ago

Google announces trending topics and video feature: http://t.co/GYYJRatwKR

Reply Retweet Favourite
theEword - 19 hours ago

What is your Christmas tradition? http://t.co/RWBAiuycS9

Reply Retweet Favourite
theEword - 2 days ago

Slowly but surely presents are making their way under theEword tree! What's the best or worst Secret Santa you have received?

Reply Retweet Favourite
theEword - 3 days ago

What do Flappy Bird and Conchita Wurst have in common? http://t.co/IaBIMzscpX

Reply Retweet Favourite

theEweekly Wrap: 5 Dec Friday 5th of December, 2014by Andy Williams This Week: Google to develop child-friendly apps, North Korea denies hacking Sony Pictures and Gangnam Style manages to break Youtube’s view counter.

More on this story »

theEweekly Wrap: 12 Dec Friday 12th of December, 2014by Martin Lindley This week: Google Penguin gets live updates, Microsoft accepts bitcoin, and old iPod sells for thousands.

More on this story »
daniel_nolan_swap

Google Zeitgeist 2014 list reveals the world's search intere... Tuesday 16th of December, 2014by Daniel Nolan See the search terms the world has been looking for this year with Google's 2014 Trends.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword