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Yahoo announced today that they have signed up international football icon David Beckham for a new $100 million (£69m) advertising campaign. The marketing push, which begins tomorrow, sees the ex-Manchester United star advertise exclusive World Cup news and content from the search engine.

Yahoo isn’t the only technological giant to enlist the help of a celebrity to promote their brand though; search engines and tech companies from across the globe have pulled in famous faces to front a new marketing drive.

Here are some of the best:

Microsoft: I’m a PC, 2008

Microsoft hired a number of famous faces for its “I’m a PC” campaign in 2008. Singer Pharrell Williams and actress Eva Longoria were among the many celebrities to proclaim their love for the Windows operating system as the company tried to re-establish its brand against Apple.

Apple: Get a Mac, 2002

This international campaign for Apple Macs featured different celebrities depending on which country you happened to be watching the advert in. Viewers in the United Kingdom were treated to local comedians David Mitchell and Robert Webb as the two, playing the roles of PC and Mac respectively, discussed their relative merits and flaws.

Google: Search On, 2009

Google’s Search Stories aimed to reveal the personality behind the search engine. The campaign, which was notable for its slot during the American Super Bowl commercials, followed the search queries of a number of different users. Including iconic D.C Comics hero Batman.

AOL: The Internet, 2006

Back in 2006, AOL hired the soothing tones of British thespian John Hurt for its marketing campaign. In two videos, entitled ‘good’ and ‘bad’, Hurt presented arguments for and against the internet. theEword blog has embedded the ‘good’ video above as the bad version is a little too depressing for our taste.

Written by Tom Mason

Google to start labelling mobile-friendly sites Wednesday 19th of November, 2014by Dan Moores Google has announced that it will add the label 'mobile-friendly' to sites that are easily navigable on smartphones, in an effort to further improve the search experience for mobile users.

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Google settles online abuse case Monday 24th of November, 2014by Martin Lindley Google has reached settlement with a businessman who was the victim of a sustained act of internet trolling. The search engine may have linked to over 3,600 pages of malicious content.

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Sony Pictures systems seized by hackers Tuesday 25th of November, 2014by Dan Moores Sony Pictures staff computer screens in US offices were reportedly taken over by the image of a menacing red skeleton and a message from a group that introduced itself as "#GOP".

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theEword - 18 hours ago

Next week we’re co-hosting a session with #Google on digital marketing trends for 2015 and how you can grow your business online!

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theEword - 19 hours ago

ICYMI: Read last week's blog on the final #LightAFire14 of the year. http://t.co/ka7Nnu4rsx

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theEword - 5 days ago

Thanks again to everyone who came to #LightAFire14 this week. Read all about the event in this blog post: http://t.co/ka7Nnu4rsx

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theEweekly Wrap: 14 Nov Thursday 13th of November, 2014by Dan Moores This week: Instagram introduces typeahead search, Spotify says it does fight piracy, and Sainsbury's Xmas ad is a YouTube hit.

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theEweekly Wrap: 21 Nov Friday 21st of November, 2014by Martin Lindley This week: Google uses giant billboard, Facebook launches groups app, and Couple get TripAdvisor fine.

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The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

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