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Yahoo announced today that they have signed up international football icon David Beckham for a new $100 million (£69m) advertising campaign. The marketing push, which begins tomorrow, sees the ex-Manchester United star advertise exclusive World Cup news and content from the search engine.

Yahoo isn’t the only technological giant to enlist the help of a celebrity to promote their brand though; search engines and tech companies from across the globe have pulled in famous faces to front a new marketing drive.

Here are some of the best:

Microsoft: I’m a PC, 2008

Microsoft hired a number of famous faces for its “I’m a PC” campaign in 2008. Singer Pharrell Williams and actress Eva Longoria were among the many celebrities to proclaim their love for the Windows operating system as the company tried to re-establish its brand against Apple.

Apple: Get a Mac, 2002

This international campaign for Apple Macs featured different celebrities depending on which country you happened to be watching the advert in. Viewers in the United Kingdom were treated to local comedians David Mitchell and Robert Webb as the two, playing the roles of PC and Mac respectively, discussed their relative merits and flaws.

Google: Search On, 2009

Google’s Search Stories aimed to reveal the personality behind the search engine. The campaign, which was notable for its slot during the American Super Bowl commercials, followed the search queries of a number of different users. Including iconic D.C Comics hero Batman.

AOL: The Internet, 2006

Back in 2006, AOL hired the soothing tones of British thespian John Hurt for its marketing campaign. In two videos, entitled ‘good’ and ‘bad’, Hurt presented arguments for and against the internet. theEword blog has embedded the ‘good’ video above as the bad version is a little too depressing for our taste.

Written by Tom Mason

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Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

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Google joins theEword to demystify digital marketing Monday 27th of April, 2015by Andy Williams Google joined us to help dispel some common marketing myths at our Discovering & Demystifying Digital event held in Manchester's Northern Quarter. Find out more.

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