RSS LinkedIn Google Plus

Call us: 0800 014 9884

Search engine results celebrities

Yahoo announced today that they have signed up international football icon David Beckham for a new $100 million (£69m) advertising campaign. The marketing push, which begins tomorrow, sees the ex-Manchester United star advertise exclusive World Cup news and content from the search engine.

Yahoo isn’t the only technological giant to enlist the help of a celebrity to promote their brand though; search engines and tech companies from across the globe have pulled in famous faces to front a new marketing drive.

Here are some of the best:

Microsoft: I’m a PC, 2008

Microsoft hired a number of famous faces for its “I’m a PC” campaign in 2008. Singer Pharrell Williams and actress Eva Longoria were among the many celebrities to proclaim their love for the Windows operating system as the company tried to re-establish its brand against Apple.

Apple: Get a Mac, 2002

This international campaign for Apple Macs featured different celebrities depending on which country you happened to be watching the advert in. Viewers in the United Kingdom were treated to local comedians David Mitchell and Robert Webb as the two, playing the roles of PC and Mac respectively, discussed their relative merits and flaws.

Google: Search On, 2009

Google’s Search Stories aimed to reveal the personality behind the search engine. The campaign, which was notable for its slot during the American Super Bowl commercials, followed the search queries of a number of different users. Including iconic D.C Comics hero Batman.

AOL: The Internet, 2006

Back in 2006, AOL hired the soothing tones of British thespian John Hurt for its marketing campaign. In two videos, entitled ‘good’ and ‘bad’, Hurt presented arguments for and against the internet. theEword blog has embedded the ‘good’ video above as the bad version is a little too depressing for our taste.

Written by Tom Mason

Google to devalue doorway pages Tuesday 17th of March, 2015by Andy Williams Google is taking aim at websites using large, well-established doorway campaigns to rank highly in search results by altering its search engine algorithm.

More on this story »

Google: mobile algorithm bigger than Panda and Penguin Wednesday 18th of March, 2015by Dan Moores At SMX Munich, a Google representative said that the upcoming "mobile-friendliness" algorithm will have a bigger impact on search results than the Panda or Penguin updates.

More on this story »

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

More on this story »
theEword - 5 hours ago

Searching for a #job in #PPC? We've got just the thing for you > http://t.co/94iTmo2WWa

Reply Retweet Favourite
theEword - 8 hours ago

Strut your stuff on the #digitalmarketing red carpet with your award winning #content > http://t.co/p2zGQ4rPxe http://t.co/Su55qAxw0L

Reply Retweet Favourite
theEword - 11 hours ago

Go on an adventure with #content and the customer > http://t.co/JwrdAaWgYB http://t.co/C4qjZtERCT

Reply Retweet Favourite
theEword - 1 day ago

Google's next algorithm update is a big deal. Is your website optimised for mobile? Test it > http://t.co/eGRPq4CHmv http://t.co/ADAsutclbY

Reply Retweet Favourite
theEword - 1 day ago

Can you see yourself working here? http://t.co/pRR14vIXB1 If so, good news. We're #hiring http://t.co/evXMB6q2LT #Manchester #jobs

Reply Retweet Favourite

5 common digital marketing myths dismissed Friday 6th of March, 2015by Andy Williams Find out the real purpose behind onsite content and why link building is still vital. Here we explain the five biggest myths that surround digital marketing.

More on this story »

Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

More on this story »

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword