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Yahoo announced today that they have signed up international football icon David Beckham for a new $100 million (£69m) advertising campaign. The marketing push, which begins tomorrow, sees the ex-Manchester United star advertise exclusive World Cup news and content from the search engine.

Yahoo isn’t the only technological giant to enlist the help of a celebrity to promote their brand though; search engines and tech companies from across the globe have pulled in famous faces to front a new marketing drive.

Here are some of the best:

Microsoft: I’m a PC, 2008

Microsoft hired a number of famous faces for its “I’m a PC” campaign in 2008. Singer Pharrell Williams and actress Eva Longoria were among the many celebrities to proclaim their love for the Windows operating system as the company tried to re-establish its brand against Apple.

Apple: Get a Mac, 2002

This international campaign for Apple Macs featured different celebrities depending on which country you happened to be watching the advert in. Viewers in the United Kingdom were treated to local comedians David Mitchell and Robert Webb as the two, playing the roles of PC and Mac respectively, discussed their relative merits and flaws.

Google: Search On, 2009

Google’s Search Stories aimed to reveal the personality behind the search engine. The campaign, which was notable for its slot during the American Super Bowl commercials, followed the search queries of a number of different users. Including iconic D.C Comics hero Batman.

AOL: The Internet, 2006

Back in 2006, AOL hired the soothing tones of British thespian John Hurt for its marketing campaign. In two videos, entitled ‘good’ and ‘bad’, Hurt presented arguments for and against the internet. theEword blog has embedded the ‘good’ video above as the bad version is a little too depressing for our taste.

Written by Tom Mason

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Pinterest targets male market with Guided Search update Monday 26th of January, 2015by James Riches Pinterest has made changes to its search results in order to appeal to its growing male market. The number of men using Pinterest reportedly rose by 73 per cent last year.

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Microsoft net profits fall despite sales boost Tuesday 27th of January, 2015by Andy Williams Despite strong console, tablet and cloud technology sales, Microsoft reported its profits fell by 10.6% in Q3 2014, hitting its net income of $5.86bn.

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theEword - 18 hours ago

Snapchat has a secret new way to add friends: http://t.co/9MKKZcJukh

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theEword - 20 hours ago

Microsoft net profits fall despite sales boost: http://t.co/p6z4o455FF

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theEword - 2 days ago

Ten digital marketing lessons we learned in 2014 that we need to remember this year http://t.co/g2iUeRK9QP

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theEword - 2 days ago

We're looking for a Creative Content Executive to join our awesome team, could it be you? For more information visit http://t.co/kY311igk6M

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theEword - 6 days ago

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theEweekly Wrap: 16 Jan Friday 16th of January, 2015by Andy Williams This week: Marketing growth falls during final quarter of 2014, Facebook set to invade the office and Ryanair to offer passengers in-flight streaming to their devices.

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theEweekly Wrap: 23 Jan Friday 23rd of January, 2015by Dan Moores This week: Microsoft shows off Windows 10, Google challenges right to be forgotten, and Twitter introduces catch-up feature.

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Ten digital marketing lessons we learned in 2014 that we nee... Tuesday 27th of January, 2015by Daniel Nolan What are the things successful marketers must not forget in 2015? This blog explores ten things 2014 taught us that we need to remember this year.

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