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SEO for mobile sites

Senior programmer Adrian Mursec shares some top tips on mobile SEO.

Mobile devices have come a long way since I built my first WAP site at college. Thankfully, handsets have pretty much caught up with PCs and can now render HTML pages, with some models even managing to cope with JavaScript and Flash.

This means we can apply many of the same optimisation techniques used on a normal website and transfer them across to a mobile site.

General tips on optimising your page for a mobile device.

Overall, mobile site optimisation is like a more intense version of general on-page SEO. Taking small changes such as SEO-friendly URLs and making them ultra short to help usability and cutting down on file requests is only the start.

The technology behind mobile websites is progressing at a faster speed today than any other technology on the market. In my opinion, the best technology to keep up to date with is that which shows growth and not just what is popular at the time.

The graph above shows the trends in mobile devices. Opera mobile browsers which mostly support Flash and JavaScript have shown growth over the last year where as iPhone popularity looks to have dropped. Meanwhile, Nokia mobile browsers have remained steady throughout the year and both Blackberry and Android – although not as popular – have still shown good growth, suggesting it might be worth investing in compatibility for these browsers if you want to increase mobile visitors to your site.

Written by adrian_mursec_swapAdrian Mursec

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theEword - 2 hours ago

We are passionate about knowledge share and can’t wait to share snippets straight from Google with you on Monday http://t.co/HjF13a09zo

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theEword - 3 hours ago

We're partnering with Google for an event looking at digital trends for 2015 next week. More info here: http://t.co/etwwXV1fwq

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theEword - 1 day ago

Next week we’re co-hosting a session with #Google on digital marketing trends for 2015 and how you can grow your business online!

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theEword - 1 day ago

ICYMI: Read last week's blog on the final #LightAFire14 of the year. http://t.co/ka7Nnu4rsx

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theEword - 5 days ago

Thanks again to everyone who came to #LightAFire14 this week. Read all about the event in this blog post: http://t.co/ka7Nnu4rsx

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theEweekly Wrap: 21 Nov Friday 21st of November, 2014by Martin Lindley This week: Google uses giant billboard, Facebook launches groups app, and Couple get TripAdvisor fine.

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The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

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Digital trends for 2015 on the agenda at our Google Partner ... Wednesday 26th of November, 2014by Dan Moores The Google North event will discuss the digital trends that will shape 2015, giving valuable insight into the ways in which businesses will be able to maximise the online presence.

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