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SEO for mobile sites

Senior programmer Adrian Mursec shares some top tips on mobile SEO.

Mobile devices have come a long way since I built my first WAP site at college. Thankfully, handsets have pretty much caught up with PCs and can now render HTML pages, with some models even managing to cope with JavaScript and Flash.

This means we can apply many of the same optimisation techniques used on a normal website and transfer them across to a mobile site.

General tips on optimising your page for a mobile device.

Overall, mobile site optimisation is like a more intense version of general on-page SEO. Taking small changes such as SEO-friendly URLs and making them ultra short to help usability and cutting down on file requests is only the start.

The technology behind mobile websites is progressing at a faster speed today than any other technology on the market. In my opinion, the best technology to keep up to date with is that which shows growth and not just what is popular at the time.

The graph above shows the trends in mobile devices. Opera mobile browsers which mostly support Flash and JavaScript have shown growth over the last year where as iPhone popularity looks to have dropped. Meanwhile, Nokia mobile browsers have remained steady throughout the year and both Blackberry and Android – although not as popular – have still shown good growth, suggesting it might be worth investing in compatibility for these browsers if you want to increase mobile visitors to your site.

Written by adrian_mursec_swapAdrian Mursec

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