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theEweekly Wrap 14 August 2009

SEO Manchester weekly newsGoogle Blend

Google has revealed plans to upgrade its search engine software. The company is set to roll out the update – codenamed Google Caffeine – over the coming months. Head of Webspam Matt Cutts said that Google Caffeine would increase the speed and accuracy of search results.

Writing in his official blog, Cutts noted:

“The Caffeine update isn’t about making some UI [user interface] changes here or there. Currently, even power users won’t notice much of a difference at all. This update is primarily under the hood: we’re rewriting the foundation of some of our infrastructure.”

Google has released the beta version of the update and has invited users to submit feedback.

The Facebook diet

Facebook has revealed a new ‘diet’ version of its social networking service. Facebook Lite is a stripped-down version of the popular social site which is intended for use in countries with limited internet service.

Facebook Lite, currently being trialled in India, is billed as a faster, simpler version of the site. It is thought that it will offer smaller pictures and lower resolution video clips in order to decrease loading times.

Facebook Lite

An official statement from Facebook said:

“Facebook Lite is a fast-loading, simplified version of Facebook that enables people to make comments, accept Friend requests, write on people’s Walls, and look at photos and Status updates. We are currently testing Facebook Lite in countries where we are seeing lots of new users coming to Facebook for the first time and are looking to start off with a more simple experience.”

In other news, it has been discovered that eight per cent of US companies have sacked employees because of their use of social media sites such as Facebook and Twitter. A study by Proofpoint, an American internet security firm, found the number of employees dismissed for their use of social media sites at work had doubled from 12 months previously.

Other stats included:

Growth is good for Bing

Microsoft search engine Bing received some encouraging news this week as it was revealed its paid click share had substantially increased over the past month.
Research from online marketing group Efficient Frontier discovered that the search engine’s paid click share had increase by 44 per cent in the first week of August, compared to results in the previous month.

Bing queries for Trade and Finance subjects gained an 11 per cent and 22 per cent click share respectively.

News in 140 characters:

Written by Tom Mason

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theEword - 15 hours ago

Google's next algorithm update is a big deal. Is your website optimised for mobile? Test it > http://t.co/eGRPq4CHmv http://t.co/ADAsutclbY

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theEword - 20 hours ago

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theEword - 2 days ago

Good with a wand? We're looking for a Client Strategy Director to help us work our magic http://t.co/cgnGTglHBl #jobs http://t.co/Giw0RzK42P

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theEword - 2 days ago

Hello. Is it a #PPC Exec role you're looking for? http://t.co/a1KqQmF0Cy #Manchester #digitaljobs http://t.co/GtnOrhSzxP

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5 common digital marketing myths dismissed Friday 6th of March, 2015by Andy Williams Find out the real purpose behind onsite content and why link building is still vital. Here we explain the five biggest myths that surround digital marketing.

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Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

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Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

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