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theEweekly Wrap – Bebo, The Telegraph and Apple’s iAd

Bebo bye-bye Bebo, the struggling social media network, is in danger of being closed down after AOL made the decision to cut ties with the site. Bebo, which cost AOL £557 million in 2008, had been struggling under increased competition from Twitter and Facebook and after the failure of several cost-cutting measures, the US company decided to abandon the site.

Jon Broad, head of AOL’s start up acquisition and investment unit revealed the news to Bebo’s 30 employees via email.

“Bebo, unfortunately, is a business that has been declining and, as a result, would require significant investment in order to compete in the competitive social networking space,” he wrote.

“AOL is not in a position at this time to further fund and support Bebo in pursuing a turnaround in social networking.”

While the company is continuing its efforts to find a buyer, social media marketers have a bleak view about the future of the network.

Telegraphing SEO The Telegraph has started to integrate SEO into online articles, according to its head of audience development.

Talking to Search Engine Watch, Julian Shambles revealed the UK broadsheet is training editors and journalists to apply search engine optimisation tactics to content.

“Search engines are important. It [SEO] doesn’t mean changing the quality of writing. It means how we can give writers the understanding so they know how they can affect their articles to do better in search results,” he said.

Indeed, the implementation of SEO copywriting at the Telegraph has helped its audience rise from 7 million visitors in 2007 to 31 million in December 2009.

The Telegraph is just one of the many media outlets turning its attention to SEO copywriting. Recently, the BBC announced it would be giving journalists the opportunity to add SEO-friendly title tags to articles.

iMobile marketing Tech gurus Apple have announced a new mobile advertising platform. The system, revealed this week in a high-profile press conference, will give iPhone app developers to the chance to incorporate advertisements into applications.

The platform, cunningly named iAd, allows advertising content to be displayed inside an application. Presently, users are forced to exit a programme before they can access advertisers’ content. Developers will receive 60 per cent of all iAd revenue, while Apple will take 40 per cent.

Many mobile marketers have commented the move puts Apple in direct competition with their once-bff Google. Indeed, Google recently purchased ad group AdMob.

Still, many believe Apple’s move will benefit Google; writing in Marketing Pilgrim, Jordan McCollum said that the search giant would probably now avoid accusations of being a monopoly in the market.

Written by Tom Mason

Google settles online abuse case Monday 24th of November, 2014by Martin Lindley Google has reached settlement with a businessman who was the victim of a sustained act of internet trolling. The search engine may have linked to over 3,600 pages of malicious content.

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Sony Pictures systems seized by hackers Tuesday 25th of November, 2014by Dan Moores Sony Pictures staff computer screens in US offices were reportedly taken over by the image of a menacing red skeleton and a message from a group that introduced itself as "#GOP".

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YouTube video bloggers warned on ‘misleading’ content Wednesday 26th of November, 2014by Andy Williams The ASA has warned video bloggers to clearly label when they are paid to promote products, after a complaint from a journalist and subsequent investigations.

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theEword - 14 hours ago

Read more about what Google and theEword are getting up to in Manchester next week! http://t.co/HjF13a09zo

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theEword - 15 hours ago

We want you all to benefit from our event with Google! Tweet us your questions and get answers straight from Google themselves #AsktheEword

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theEword - 2 days ago

We are passionate about knowledge share and can’t wait to share snippets straight from Google with you on Monday http://t.co/HjF13a09zo

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theEword - 2 days ago

We're partnering with Google for an event looking at digital trends for 2015 next week. More info here: http://t.co/etwwXV1fwq

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theEword - 3 days ago

Next week we’re co-hosting a session with #Google on digital marketing trends for 2015 and how you can grow your business online!

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theEweekly Wrap: 21 Nov Friday 21st of November, 2014by Martin Lindley This week: Google uses giant billboard, Facebook launches groups app, and Couple get TripAdvisor fine.

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The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

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Digital trends for 2015 on the agenda at our Google Partner ... Wednesday 26th of November, 2014by Dan Moores The Google North event will discuss the digital trends that will shape 2015, giving valuable insight into the ways in which businesses will be able to maximise the online presence.

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