RSS LinkedIn Google Plus

Call us: 0800 014 9884

theEweekly Wrap – Bebo, The Telegraph and Apple’s iAd

Bebo bye-bye Bebo, the struggling social media network, is in danger of being closed down after AOL made the decision to cut ties with the site. Bebo, which cost AOL £557 million in 2008, had been struggling under increased competition from Twitter and Facebook and after the failure of several cost-cutting measures, the US company decided to abandon the site.

Jon Broad, head of AOL’s start up acquisition and investment unit revealed the news to Bebo’s 30 employees via email.

“Bebo, unfortunately, is a business that has been declining and, as a result, would require significant investment in order to compete in the competitive social networking space,” he wrote.

“AOL is not in a position at this time to further fund and support Bebo in pursuing a turnaround in social networking.”

While the company is continuing its efforts to find a buyer, social media marketers have a bleak view about the future of the network.

Telegraphing SEO The Telegraph has started to integrate SEO into online articles, according to its head of audience development.

Talking to Search Engine Watch, Julian Shambles revealed the UK broadsheet is training editors and journalists to apply search engine optimisation tactics to content.

“Search engines are important. It [SEO] doesn’t mean changing the quality of writing. It means how we can give writers the understanding so they know how they can affect their articles to do better in search results,” he said.

Indeed, the implementation of SEO copywriting at the Telegraph has helped its audience rise from 7 million visitors in 2007 to 31 million in December 2009.

The Telegraph is just one of the many media outlets turning its attention to SEO copywriting. Recently, the BBC announced it would be giving journalists the opportunity to add SEO-friendly title tags to articles.

iMobile marketing Tech gurus Apple have announced a new mobile advertising platform. The system, revealed this week in a high-profile press conference, will give iPhone app developers to the chance to incorporate advertisements into applications.

The platform, cunningly named iAd, allows advertising content to be displayed inside an application. Presently, users are forced to exit a programme before they can access advertisers’ content. Developers will receive 60 per cent of all iAd revenue, while Apple will take 40 per cent.

Many mobile marketers have commented the move puts Apple in direct competition with their once-bff Google. Indeed, Google recently purchased ad group AdMob.

Still, many believe Apple’s move will benefit Google; writing in Marketing Pilgrim, Jordan McCollum said that the search giant would probably now avoid accusations of being a monopoly in the market.

Written by Tom Mason
james_riches_swap

Pinterest targets male market with Guided Search update Monday 26th of January, 2015by James Riches Pinterest has made changes to its search results in order to appeal to its growing male market. The number of men using Pinterest reportedly rose by 73 per cent last year.

More on this story »

Microsoft net profits fall despite sales boost Tuesday 27th of January, 2015by Andy Williams Despite strong console, tablet and cloud technology sales, Microsoft reported its profits fell by 10.6% in Q3 2014, hitting its net income of $5.86bn.

More on this story »

Apple breaks corporate profit records Thursday 29th of January, 2015by Dan Moores The Californian tech giant reported third-quarter profits of $18 billion (just short of £11.9 billion), having sold over 74 million iPhones in those three months – at an average rate of 34,000 handsets per hour.

More on this story »
theEword - 2 days ago

Google profits rise 30% despite disappointing revenues: http://t.co/YF8TCef8Bf

Reply Retweet Favourite
theEword - 2 days ago

Pinterest targets male market with Guided Seach update: http://t.co/VgcPev6jzH

Reply Retweet Favourite
theEword - 3 days ago

BT promises 500Mbps broadband across the UK but it could take a decade to arrive: http://t.co/eIr8XPlYQU

Reply Retweet Favourite
theEword - 3 days ago

Google reacts following Yahoo’s search market increase: http://t.co/D5QJDQ6DXl

Reply Retweet Favourite
theEword - 3 days ago

Twitter’s Group DMs are the internet’s best new secret meeting place: http://t.co/VtNCQ5T55W

Reply Retweet Favourite

theEweekly Wrap: 23 Jan Friday 23rd of January, 2015by Dan Moores This week: Microsoft shows off Windows 10, Google challenges right to be forgotten, and Twitter introduces catch-up feature.

More on this story »
daniel_nolan_swap

Ten digital marketing lessons we learned in 2014 that we nee... Tuesday 27th of January, 2015by Daniel Nolan What are the things successful marketers must not forget in 2015? This blog explores ten things 2014 taught us that we need to remember this year.

More on this story »

theEweekly Wrap: 30 Jan Friday 30th of January, 2015by Andy Williams This week: Facebook reveals profits; Twitter launches two features and more apps bought from Google Play than iOS App Store.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword