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theEweekly Wrap – Google, Apple and FourSquare

Lick of paint Google annoyed nearly everyone in the SEO industry this week after revealing a new homepage style. The design, which drew widespread criticism after its release yesterday, removed the calm and comforting background of Google’s site, replacing it with a random image (or if users log in, a picture of their choice).

“To provide you with an extra bit of inspiration, we‘ve collaborated with several well-known artists, sculptors and photographers to create a gallery of background images you can use to personalize your Google homepage,” read the official Google blog.

Many SEOers were quick to point out the search engine seemed to be following Microsoft’s lead on the design change. Indeed, Bing has been offering the same feature since its launch in 2009.

The change did not go unnoticed over in the Microsoft camp either, with Ashley Highfield, managing director of Microsoft’s consumer division in the UK, saying:

“Imitation, however pale, is the sincerest form of flattery.”

Four is the magic number It came as little surprise to find out that Apple had a new version of the iPhone in the works. The new model, which was announced this week by head Apple Steve Jobs, had already been leaked into the public domain after a tester had lost the handset in a bar.

Still, while none of the iPhone 4′s specifications came as a shock, the phone was well received by the media. You can read more about the new model in a special theEword news story by SEO copywriter Carli Harris.

In related news, UK telecom giant O2 annoyed a large proportion of its Apple subscriber base by announcing data caps for iPhone 4 users. While 3G owners had previously enjoyed unlimited data transfer on existing contracts, those hoping to purchase the latest Apple model will have to limit their mobile browsing to under 500Mbs or 750Mbs, depending on their package.

Four Snub The Chinese government embraced one of the latest social media channels last week, blocking users from accessing popular geo-tagging game FourSquare.

Beijing took the option to ban the location-based service, which sees individuals post their whereabouts to friends, after it became apparent users were leaving messages of condolence when ‘checking into’ Tiananmen Square, site of the 1989 protests.

The decision to block the site coincided with the 21st anniversary of the event which saw the death of over 3,000 students and demonstrators. While it is illegal to discuss the incident in public, dissidents of the communist regime often protest using social networking sites.

Indeed, this is not the first occasion where the government has restricted access to the internet and, in 2009, users were unable to access Twitter, Hotmail or Flickr over the anniversary of the massacre.

Written by Tom Mason
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Schmidt defiant on Google privacy efforts Monday 15th of December, 2014by James Riches Google chairman Eric Schmidt has outlined how the company responded in the wake of Edward Snowden’s shock revelations last year, including increased security and privacy measures.

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Bing search results removed from Facebook Tuesday 16th of December, 2014by Andy Williams Facebook has completely removed Bing results from its internal search engine, instead focusing heavily on the improvement of their own search capabilities.

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Google announces trending topics and videos feature Wednesday 17th of December, 2014by Martin Lindley The new feature is available in over 50 languages and allows users to deeper explore trending topics: to do so the user clicks on a trend of interest to them.

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theEword - 2 days ago

Read our latest Eweekly wrap here: http://t.co/WkZKyDq4w8

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theEword - 2 days ago

We are ready for our Christmas buffet! :-) http://t.co/a8jddlOBiu

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theEword - 2 days ago

We already have one very cool Christmas Jumper this morning! http://t.co/jCkWMcQqjd

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theEword - 3 days ago

Marketers: if you could send a message to yourself back in time to the start of 2014, what would it say? http://t.co/9kqlzuN11W

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theEword - 3 days ago

Google announces trending topics and video feature: http://t.co/GYYJRatwKR

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theEweekly Wrap: 12 Dec Friday 12th of December, 2014by Martin Lindley This week: Google Penguin gets live updates, Microsoft accepts bitcoin, and old iPod sells for thousands.

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Google Zeitgeist 2014 list reveals the world's search intere... Tuesday 16th of December, 2014by Daniel Nolan See the search terms the world has been looking for this year with Google's 2014 Trends.

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theEweekly Wrap: 19 Dec Friday 19th of December, 2014by Dan Moores This week: The US thinks North Korea hacked Sony, IBM succeeds in cloud computing, and Google fights antitrust lawsuit.

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