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theEweekly Wrap – Google, Apple and FourSquare

Lick of paint Google annoyed nearly everyone in the SEO industry this week after revealing a new homepage style. The design, which drew widespread criticism after its release yesterday, removed the calm and comforting background of Google’s site, replacing it with a random image (or if users log in, a picture of their choice).

“To provide you with an extra bit of inspiration, we‘ve collaborated with several well-known artists, sculptors and photographers to create a gallery of background images you can use to personalize your Google homepage,” read the official Google blog.

Many SEOers were quick to point out the search engine seemed to be following Microsoft’s lead on the design change. Indeed, Bing has been offering the same feature since its launch in 2009.

The change did not go unnoticed over in the Microsoft camp either, with Ashley Highfield, managing director of Microsoft’s consumer division in the UK, saying:

“Imitation, however pale, is the sincerest form of flattery.”

Four is the magic number It came as little surprise to find out that Apple had a new version of the iPhone in the works. The new model, which was announced this week by head Apple Steve Jobs, had already been leaked into the public domain after a tester had lost the handset in a bar.

Still, while none of the iPhone 4′s specifications came as a shock, the phone was well received by the media. You can read more about the new model in a special theEword news story by SEO copywriter Carli Harris.

In related news, UK telecom giant O2 annoyed a large proportion of its Apple subscriber base by announcing data caps for iPhone 4 users. While 3G owners had previously enjoyed unlimited data transfer on existing contracts, those hoping to purchase the latest Apple model will have to limit their mobile browsing to under 500Mbs or 750Mbs, depending on their package.

Four Snub The Chinese government embraced one of the latest social media channels last week, blocking users from accessing popular geo-tagging game FourSquare.

Beijing took the option to ban the location-based service, which sees individuals post their whereabouts to friends, after it became apparent users were leaving messages of condolence when ‘checking into’ Tiananmen Square, site of the 1989 protests.

The decision to block the site coincided with the 21st anniversary of the event which saw the death of over 3,000 students and demonstrators. While it is illegal to discuss the incident in public, dissidents of the communist regime often protest using social networking sites.

Indeed, this is not the first occasion where the government has restricted access to the internet and, in 2009, users were unable to access Twitter, Hotmail or Flickr over the anniversary of the massacre.

Written by Tom Mason

Google settles online abuse case Monday 24th of November, 2014by Martin Lindley Google has reached settlement with a businessman who was the victim of a sustained act of internet trolling. The search engine may have linked to over 3,600 pages of malicious content.

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Sony Pictures systems seized by hackers Tuesday 25th of November, 2014by Dan Moores Sony Pictures staff computer screens in US offices were reportedly taken over by the image of a menacing red skeleton and a message from a group that introduced itself as "#GOP".

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YouTube video bloggers warned on ‘misleading’ content Wednesday 26th of November, 2014by Andy Williams The ASA has warned video bloggers to clearly label when they are paid to promote products, after a complaint from a journalist and subsequent investigations.

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theEword - 4 hours ago

Read more about what Google and theEword are getting up to in Manchester next week! http://t.co/HjF13a09zo

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theEword - 6 hours ago

We want you all to benefit from our event with Google! Tweet us your questions and get answers straight from Google themselves #AsktheEword

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theEword - 1 day ago

We are passionate about knowledge share and can’t wait to share snippets straight from Google with you on Monday http://t.co/HjF13a09zo

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theEword - 1 day ago

We're partnering with Google for an event looking at digital trends for 2015 next week. More info here: http://t.co/etwwXV1fwq

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theEword - 2 days ago

Next week we’re co-hosting a session with #Google on digital marketing trends for 2015 and how you can grow your business online!

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theEweekly Wrap: 21 Nov Friday 21st of November, 2014by Martin Lindley This week: Google uses giant billboard, Facebook launches groups app, and Couple get TripAdvisor fine.

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The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

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Digital trends for 2015 on the agenda at our Google Partner ... Wednesday 26th of November, 2014by Dan Moores The Google North event will discuss the digital trends that will shape 2015, giving valuable insight into the ways in which businesses will be able to maximise the online presence.

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