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theEweekly Wrap – Google Caffeine, Facebook and the Nexus One

Groundhog January The new year has kicked off – much as 2009 did – with a Google PageRank update. After rumours began circulating about the release of Caffeine in the coming weeks, many SEO agencies were keeping a careful eye on the little green bar above websites this week, lest it serve as a portend for what was to come for their SERPs ranking after the launch of the new Google indexing algorithm.

Google has also introduced ‘pay per call’ marketing. The feature, which allows advertisers to display their phone numbers in sponsored links, gives users the chance to instantly call a company from an ad on their mobile handset. A statement from Google read:

“Users will be able to click-to-call your business just as easily as they click to visit your website. You’ll be charged for clicks to call, same as you are for clicks to visit your site.”

Happy New Year for Facebook It was a good week for Facebook as data from internet research firm Hitwise revealed the social media goliath was the most visited website by US users on January 1st.

The news came after the site scooped the prize for the most hits on Christmas day.

Writing on the Hitwise blog, analyst Bill Tancer speculated the results were due to the nature of the festive season. He said:

“Is there something about holidays that might cause social networking to trump search as the most popular online activity? One possible explanation might be that being home for the holidays might also mean being physically separated from one’s social group, leading to greater virtual contact.”

What’s Nexus For Google? Google grabbed headlines this week (but to be honest, what week does it not?) after unveiling the Nexus One mobile phone. Information about the handset was disclosed to journalists in an invite-only presentation at the company’s headquarters in Silicon Valley.

The handset boasts an impressive list of feature, including a 5-megapixel camera, voice-activated keyboard and, most intriguing, the Google web store; a feature which allows users to buy and download applications for the handset.

Richard Frost, part of theEword’s SEO copywriting team, blogged that the Google web store offered up a direct challenge to Apple’s dominance of the App market.

“Google has made its name by keeping simplicity at the heart of everything it does. The Google web store continues that trend by being markedly simpler than rivals such as the iPhone homepage.”

Manchester Master joins theEword SEO team In SEO Manchester news, Emily McCleave has joined theEword as part of the 2010 Manchester Masters scheme.

Emily, who beat off competition from over 100 eager graduates to win the contest, started her three month placement with the online marketing team on Monday.

Emily, who completes her Master’s degree in business in September, said she was looking forward to experiencing life on the front line of digital marketing.

“I am extremely excited to have the opportunity to experience three months of digital marketing firsthand,” she said.

“theEword is an energetic and vibrant company and I am keen to make the most out of this opportunity.”

Welcome aboard, Emily.

Written by Tom Mason

Google adds 'call-only' option to AdWords Tuesday 24th of February, 2015by Dan Moores When a user clicks a call-only ad on their mobile phone, it dials the phone number displayed – instead of taking the user to a landing page on the advertiser's website.

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Google gives businesses new features Wednesday 25th of February, 2015by Martin Lindley Google has revealed two new features for businesses: one allows the use of chat features within the search engine results, while the other allows the selection of search display pictures.

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Google to start warning users on slow sites? Thursday 26th of February, 2015by Andy Williams Google is reportedly testing a system which will warn users of slower websites by flagging them up with a red “slow” label within its search results.

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theEword - 2 days ago

Google gives businesses new features: http://t.co/mYcu0V0mcu http://t.co/lFQMmXoH9N

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theEword - 3 days ago

Digital marketing tip #5: Stop obsessing over ‘channel’ http://t.co/vBFOoo1NCR http://t.co/sHzGlmKgBI

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theEword - 3 days ago

Google to start warning users on slow sites? http://t.co/X21mZu9nse http://t.co/WkazE23NBh

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theEword - 3 days ago

Why the internet is going crazy over the colour of a dress: http://t.co/OUO86YfEVm

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theEword - 4 days ago

Lessons from Hollywood on how to write content that gets attention: http://t.co/UAc17QMCOQ http://t.co/knv5DBjjce

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Five ways to ensure you're writing great content in 2015 Friday 6th of February, 2015by Dan Moores 2014's Google algorithm updates made it very clear that 'Google-friendly' and 'reader-friendly' are starting to mean the same thing. We need to impress audiences, not search engines.

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What do you need to know about your prospective customers th... Tuesday 10th of February, 2015by Sian English Do you really know the right things about your prospective customers? The more you know, the more targeted you can be with any marketing activity, and, the faster your business will grow.

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Starstruck: lessons from Hollywood on how to write content t... Wednesday 25th of February, 2015by Martin Lindley The stars have something that we want. You know the answer. They have attention. But is there anything Hollywood uses to get attention that we can also use? Yes. Let me explain.

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