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theEweekly Wrap – Google Caffeine, Facebook and the Nexus One

Groundhog January The new year has kicked off – much as 2009 did – with a Google PageRank update. After rumours began circulating about the release of Caffeine in the coming weeks, many SEO agencies were keeping a careful eye on the little green bar above websites this week, lest it serve as a portend for what was to come for their SERPs ranking after the launch of the new Google indexing algorithm.

Google has also introduced ‘pay per call’ marketing. The feature, which allows advertisers to display their phone numbers in sponsored links, gives users the chance to instantly call a company from an ad on their mobile handset. A statement from Google read:

“Users will be able to click-to-call your business just as easily as they click to visit your website. You’ll be charged for clicks to call, same as you are for clicks to visit your site.”

Happy New Year for Facebook It was a good week for Facebook as data from internet research firm Hitwise revealed the social media goliath was the most visited website by US users on January 1st.

The news came after the site scooped the prize for the most hits on Christmas day.

Writing on the Hitwise blog, analyst Bill Tancer speculated the results were due to the nature of the festive season. He said:

“Is there something about holidays that might cause social networking to trump search as the most popular online activity? One possible explanation might be that being home for the holidays might also mean being physically separated from one’s social group, leading to greater virtual contact.”

What’s Nexus For Google? Google grabbed headlines this week (but to be honest, what week does it not?) after unveiling the Nexus One mobile phone. Information about the handset was disclosed to journalists in an invite-only presentation at the company’s headquarters in Silicon Valley.

The handset boasts an impressive list of feature, including a 5-megapixel camera, voice-activated keyboard and, most intriguing, the Google web store; a feature which allows users to buy and download applications for the handset.

Richard Frost, part of theEword’s SEO copywriting team, blogged that the Google web store offered up a direct challenge to Apple’s dominance of the App market.

“Google has made its name by keeping simplicity at the heart of everything it does. The Google web store continues that trend by being markedly simpler than rivals such as the iPhone homepage.”

Manchester Master joins theEword SEO team In SEO Manchester news, Emily McCleave has joined theEword as part of the 2010 Manchester Masters scheme.

Emily, who beat off competition from over 100 eager graduates to win the contest, started her three month placement with the online marketing team on Monday.

Emily, who completes her Master’s degree in business in September, said she was looking forward to experiencing life on the front line of digital marketing.

“I am extremely excited to have the opportunity to experience three months of digital marketing firsthand,” she said.

“theEword is an energetic and vibrant company and I am keen to make the most out of this opportunity.”

Welcome aboard, Emily.

Written by Tom Mason

Google acquires Firebase Wednesday 22nd of October, 2014by Dan Moores Google has acquired Firebase, a cloud service company that allows developers to build web and mobile apps quickly and easily, as well as store and sync data in realtime.

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Microsoft devises new 'ubiquity' strategy for Bing Monday 27th of October, 2014by Dan Moores In an effort to increase Bing's market share, Microsoft executives have revised the strategy for the company's search engine and its paid ad services.

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Twitter withdraws Google Glass support Wednesday 29th of October, 2014by Andy Williams Twitter has quietly announced that it has pulled its app from Google Glass with immediate effect, although a third party developer could step in and fill the gap.

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theEweekly Wrap: 10 Oct Friday 10th of October, 2014by Martin Lindley This week: Facebook gets hyperlocal ads, Microsoft CEO has gender pay trouble, and comedy club starts pay per laugh system.

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theEweekly Wrap: 17 Oct Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and Bono says sorry.

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theEweekly Wrap: 24 Oct Friday 24th of October, 2014by Martin Lindley This week: Mediative researches search behaviour, Microsoft drops Nokia brand, and Tinder gets premium service.

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