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theEweekly Wrap – Google Caffeine, Facebook and the Nexus One

Groundhog January The new year has kicked off – much as 2009 did – with a Google PageRank update. After rumours began circulating about the release of Caffeine in the coming weeks, many SEO agencies were keeping a careful eye on the little green bar above websites this week, lest it serve as a portend for what was to come for their SERPs ranking after the launch of the new Google indexing algorithm.

Google has also introduced ‘pay per call’ marketing. The feature, which allows advertisers to display their phone numbers in sponsored links, gives users the chance to instantly call a company from an ad on their mobile handset. A statement from Google read:

“Users will be able to click-to-call your business just as easily as they click to visit your website. You’ll be charged for clicks to call, same as you are for clicks to visit your site.”

Happy New Year for Facebook It was a good week for Facebook as data from internet research firm Hitwise revealed the social media goliath was the most visited website by US users on January 1st.

The news came after the site scooped the prize for the most hits on Christmas day.

Writing on the Hitwise blog, analyst Bill Tancer speculated the results were due to the nature of the festive season. He said:

“Is there something about holidays that might cause social networking to trump search as the most popular online activity? One possible explanation might be that being home for the holidays might also mean being physically separated from one’s social group, leading to greater virtual contact.”

What’s Nexus For Google? Google grabbed headlines this week (but to be honest, what week does it not?) after unveiling the Nexus One mobile phone. Information about the handset was disclosed to journalists in an invite-only presentation at the company’s headquarters in Silicon Valley.

The handset boasts an impressive list of feature, including a 5-megapixel camera, voice-activated keyboard and, most intriguing, the Google web store; a feature which allows users to buy and download applications for the handset.

Richard Frost, part of theEword’s SEO copywriting team, blogged that the Google web store offered up a direct challenge to Apple’s dominance of the App market.

“Google has made its name by keeping simplicity at the heart of everything it does. The Google web store continues that trend by being markedly simpler than rivals such as the iPhone homepage.”

Manchester Master joins theEword SEO team In SEO Manchester news, Emily McCleave has joined theEword as part of the 2010 Manchester Masters scheme.

Emily, who beat off competition from over 100 eager graduates to win the contest, started her three month placement with the online marketing team on Monday.

Emily, who completes her Master’s degree in business in September, said she was looking forward to experiencing life on the front line of digital marketing.

“I am extremely excited to have the opportunity to experience three months of digital marketing firsthand,” she said.

“theEword is an energetic and vibrant company and I am keen to make the most out of this opportunity.”

Welcome aboard, Emily.

Written by Tom Mason

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Google: mobile algorithm bigger than Panda and Penguin Wednesday 18th of March, 2015by Dan Moores At SMX Munich, a Google representative said that the upcoming "mobile-friendliness" algorithm will have a bigger impact on search results than the Panda or Penguin updates.

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Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

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theEword - 12 hours ago

Is your website ready for Google's #mobile algorithm update? Test it here http://t.co/eGRPq4CHmv http://t.co/rqNWlBG0yt

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theEword - 13 hours ago

#Content tricks from Hollywood. Even if the closest thing we had to Matt Damon was Matt Cutts http://t.co/Lw9W9tee97 http://t.co/1snyHxWLwl

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theEword - 15 hours ago

Is your website mobile friendly? Google waits for no man http://t.co/DR5sYboHlb http://t.co/3qWJHa3DcP

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theEword - 17 hours ago

Let's bust some of those #digital #marketing myths. We ain't afraid of no algorithm updates http://t.co/0zdJyj01Qx http://t.co/w2BhF6SsNi

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5 common digital marketing myths dismissed Friday 6th of March, 2015by Andy Williams Find out the real purpose behind onsite content and why link building is still vital. Here we explain the five biggest myths that surround digital marketing.

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Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

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Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

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