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theEweekly Wrap – Google Caffeine, Facebook and the Nexus One

Groundhog January The new year has kicked off – much as 2009 did – with a Google PageRank update. After rumours began circulating about the release of Caffeine in the coming weeks, many SEO agencies were keeping a careful eye on the little green bar above websites this week, lest it serve as a portend for what was to come for their SERPs ranking after the launch of the new Google indexing algorithm.

Google has also introduced ‘pay per call’ marketing. The feature, which allows advertisers to display their phone numbers in sponsored links, gives users the chance to instantly call a company from an ad on their mobile handset. A statement from Google read:

“Users will be able to click-to-call your business just as easily as they click to visit your website. You’ll be charged for clicks to call, same as you are for clicks to visit your site.”

Happy New Year for Facebook It was a good week for Facebook as data from internet research firm Hitwise revealed the social media goliath was the most visited website by US users on January 1st.

The news came after the site scooped the prize for the most hits on Christmas day.

Writing on the Hitwise blog, analyst Bill Tancer speculated the results were due to the nature of the festive season. He said:

“Is there something about holidays that might cause social networking to trump search as the most popular online activity? One possible explanation might be that being home for the holidays might also mean being physically separated from one’s social group, leading to greater virtual contact.”

What’s Nexus For Google? Google grabbed headlines this week (but to be honest, what week does it not?) after unveiling the Nexus One mobile phone. Information about the handset was disclosed to journalists in an invite-only presentation at the company’s headquarters in Silicon Valley.

The handset boasts an impressive list of feature, including a 5-megapixel camera, voice-activated keyboard and, most intriguing, the Google web store; a feature which allows users to buy and download applications for the handset.

Richard Frost, part of theEword’s SEO copywriting team, blogged that the Google web store offered up a direct challenge to Apple’s dominance of the App market.

“Google has made its name by keeping simplicity at the heart of everything it does. The Google web store continues that trend by being markedly simpler than rivals such as the iPhone homepage.”

Manchester Master joins theEword SEO team In SEO Manchester news, Emily McCleave has joined theEword as part of the 2010 Manchester Masters scheme.

Emily, who beat off competition from over 100 eager graduates to win the contest, started her three month placement with the online marketing team on Monday.

Emily, who completes her Master’s degree in business in September, said she was looking forward to experiencing life on the front line of digital marketing.

“I am extremely excited to have the opportunity to experience three months of digital marketing firsthand,” she said.

“theEword is an energetic and vibrant company and I am keen to make the most out of this opportunity.”

Welcome aboard, Emily.

Written by Tom Mason

Google settles online abuse case Monday 24th of November, 2014by Martin Lindley Google has reached settlement with a businessman who was the victim of a sustained act of internet trolling. The search engine may have linked to over 3,600 pages of malicious content.

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Sony Pictures systems seized by hackers Tuesday 25th of November, 2014by Dan Moores Sony Pictures staff computer screens in US offices were reportedly taken over by the image of a menacing red skeleton and a message from a group that introduced itself as "#GOP".

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YouTube video bloggers warned on ‘misleading’ content Wednesday 26th of November, 2014by Andy Williams The ASA has warned video bloggers to clearly label when they are paid to promote products, after a complaint from a journalist and subsequent investigations.

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theEword - 7 hours ago

We’ve delivered over 20 free knowledge share events in 2014, we will round off our events calendar with our digital trends event at #Google

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theEword - 24 hours ago

Read more about what Google and theEword are getting up to in Manchester next week! http://t.co/HjF13a09zo

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theEword - 1 day ago

We want you all to benefit from our event with Google! Tweet us your questions and get answers straight from Google themselves #AsktheEword

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theEword - 2 days ago

We are passionate about knowledge share and can’t wait to share snippets straight from Google with you on Monday http://t.co/HjF13a09zo

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theEword - 2 days ago

We're partnering with Google for an event looking at digital trends for 2015 next week. More info here: http://t.co/etwwXV1fwq

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The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

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Digital trends for 2015 on the agenda at our Google Partner ... Wednesday 26th of November, 2014by Dan Moores The Google North event will discuss the digital trends that will shape 2015, giving valuable insight into the ways in which businesses will be able to maximise the online presence.

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theEweekly Wrap: 28 Nov Friday 28th of November, 2014by Dan Moores This week: Twitter will scan for apps, Bing labels mobile-friendly sites, and Jennifer Aniston prank video goes viral.

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