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theEweekly Wrap – Google changes, UK election, browser changes

Spring SERPs Google continued its spring clean by revealing a host of new features on its SERPs and Analytics program. A new-look search engine results page, complete with Bing-esque icons on the left-hand-side was rolled out this week, while Analytics introduced a collection of new applications.

The new Google Analytics applications – 32 in total – give users the opportunities to asses SEO performance in a host of new ways. One such implementation, Excellent Analytics, offers site masters the opportunity to transfer data into a Microsoft Excel Spreadsheet.

It’s worth pointing out that many of the new applications were designed by third parties or Google users, not by the search engine giant itself. Still, many have already received a positive reaction, so maybe we can expect to see Google reaching out to the SEO community again in the future.

Polling social Thursday’s general election played out on social media as users on Facebook and Twitter added their thoughts to the evening’s media coverage. Throughout polling day, Facebook gave users the opportunity to tell their friends and colleagues that they’d cast their ballot, while later, UK Twitter users shared their thoughts, hopes and fears during the morning count.

Indeed, at its peak, all ten of the UK trending topics were election-related. For those interested, the most popular hashtag of the evening was #ge2010.

The national news also played their part with the BBC integrating Twitter updates from politicians and analysts into their live news coverage, while the Guardian asked users to tweet their postcode with the hashtag #ukvote as it attempted to calculate the number of voters using the social media service.

Market woes The battle for browser supremacy took a new turn this week after research showed Microsoft’s Internet Explorer browser suffered a slow but steady decline over the past seven years. Statistics from measurement gurus NetApplications revealed that IE’s share of the market has dropped by 35 per cent – from 95 per cent to 59.9 per cent – since 2003.

While the news shouldn’t be particularly surprising to anyone who follows the battle of the browsers, the stat probably did little to calm Microsoft’s fears of a continuing decline (particularly in light of recent EU regulations requiring users be presented with alternatives to IE).

“There are more viable alternatives now. Google has been advertising and there are more people using Macs and Apple’s Safari,” said industry analyst Jeffrey Mann.

For those interested, IE enjoys a 15 per cent market share in theEword office.

Written by Tom Mason

Google settles online abuse case Monday 24th of November, 2014by Martin Lindley Google has reached settlement with a businessman who was the victim of a sustained act of internet trolling. The search engine may have linked to over 3,600 pages of malicious content.

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Sony Pictures systems seized by hackers Tuesday 25th of November, 2014by Dan Moores Sony Pictures staff computer screens in US offices were reportedly taken over by the image of a menacing red skeleton and a message from a group that introduced itself as "#GOP".

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theEword - 3 hours ago

Read more about what Google and theEword are getting up to in Manchester next week! http://t.co/HjF13a09zo

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theEword - 5 hours ago

We want you all to benefit from our event with Google! Tweet us your questions and get answers straight from Google themselves #AsktheEword

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theEword - 1 day ago

We are passionate about knowledge share and can’t wait to share snippets straight from Google with you on Monday http://t.co/HjF13a09zo

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theEword - 1 day ago

We're partnering with Google for an event looking at digital trends for 2015 next week. More info here: http://t.co/etwwXV1fwq

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theEword - 2 days ago

Next week we’re co-hosting a session with #Google on digital marketing trends for 2015 and how you can grow your business online!

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theEweekly Wrap: 21 Nov Friday 21st of November, 2014by Martin Lindley This week: Google uses giant billboard, Facebook launches groups app, and Couple get TripAdvisor fine.

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The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

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Digital trends for 2015 on the agenda at our Google Partner ... Wednesday 26th of November, 2014by Dan Moores The Google North event will discuss the digital trends that will shape 2015, giving valuable insight into the ways in which businesses will be able to maximise the online presence.

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