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theEweekly Wrap – Google changes, UK election, browser changes

Spring SERPs Google continued its spring clean by revealing a host of new features on its SERPs and Analytics program. A new-look search engine results page, complete with Bing-esque icons on the left-hand-side was rolled out this week, while Analytics introduced a collection of new applications.

The new Google Analytics applications – 32 in total – give users the opportunities to asses SEO performance in a host of new ways. One such implementation, Excellent Analytics, offers site masters the opportunity to transfer data into a Microsoft Excel Spreadsheet.

It’s worth pointing out that many of the new applications were designed by third parties or Google users, not by the search engine giant itself. Still, many have already received a positive reaction, so maybe we can expect to see Google reaching out to the SEO community again in the future.

Polling social Thursday’s general election played out on social media as users on Facebook and Twitter added their thoughts to the evening’s media coverage. Throughout polling day, Facebook gave users the opportunity to tell their friends and colleagues that they’d cast their ballot, while later, UK Twitter users shared their thoughts, hopes and fears during the morning count.

Indeed, at its peak, all ten of the UK trending topics were election-related. For those interested, the most popular hashtag of the evening was #ge2010.

The national news also played their part with the BBC integrating Twitter updates from politicians and analysts into their live news coverage, while the Guardian asked users to tweet their postcode with the hashtag #ukvote as it attempted to calculate the number of voters using the social media service.

Market woes The battle for browser supremacy took a new turn this week after research showed Microsoft’s Internet Explorer browser suffered a slow but steady decline over the past seven years. Statistics from measurement gurus NetApplications revealed that IE’s share of the market has dropped by 35 per cent – from 95 per cent to 59.9 per cent – since 2003.

While the news shouldn’t be particularly surprising to anyone who follows the battle of the browsers, the stat probably did little to calm Microsoft’s fears of a continuing decline (particularly in light of recent EU regulations requiring users be presented with alternatives to IE).

“There are more viable alternatives now. Google has been advertising and there are more people using Macs and Apple’s Safari,” said industry analyst Jeffrey Mann.

For those interested, IE enjoys a 15 per cent market share in theEword office.

Written by Tom Mason
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Schmidt defiant on Google privacy efforts Monday 15th of December, 2014by James Riches Google chairman Eric Schmidt has outlined how the company responded in the wake of Edward Snowden’s shock revelations last year, including increased security and privacy measures.

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Bing search results removed from Facebook Tuesday 16th of December, 2014by Andy Williams Facebook has completely removed Bing results from its internal search engine, instead focusing heavily on the improvement of their own search capabilities.

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Google announces trending topics and videos feature Wednesday 17th of December, 2014by Martin Lindley The new feature is available in over 50 languages and allows users to deeper explore trending topics: to do so the user clicks on a trend of interest to them.

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theEword - 13 hours ago

Slowly but surely presents are making their way under theEword tree! What's the best or worst Secret Santa you have received?

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theEword - 2 days ago

What do Flappy Bird and Conchita Wurst have in common? http://t.co/IaBIMzscpX

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theEword - 5 days ago

Google speeds its mobile search as mobile-friendly goes global: http://t.co/7TXnGMMlhA

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theEword - 6 days ago

The team are really happy that we have been shortlisted for Large Digital Agency of the Year at the Northern Digital Awards!

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theEword - 7 days ago

YouTube for Android gets Material Design makeover http://t.co/wesAlXmCdX

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theEweekly Wrap: 5 Dec Friday 5th of December, 2014by Andy Williams This Week: Google to develop child-friendly apps, North Korea denies hacking Sony Pictures and Gangnam Style manages to break Youtube’s view counter.

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theEweekly Wrap: 12 Dec Friday 12th of December, 2014by Martin Lindley This week: Google Penguin gets live updates, Microsoft accepts bitcoin, and old iPod sells for thousands.

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Google Zeitgeist 2014 list reveals the world's search intere... Tuesday 16th of December, 2014by Daniel Nolan See the search terms the world has been looking for this year with Google's 2014 Trends.

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