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theEweekly Wrap – Google property, WordPress 3.0 and Twitter downtime

A place in the SERPs Google got onto the property ladder this week, launching its long-awaited property-finding service. The new feature, which is integrated into Google Maps, offers house-hunters the chance to see the abodes up for sale or rent in a particular area.

The system, which includes property listings from PropertyLive, Countrywide and Zoomf, allows users to explore homes in and around an area, as well as being able to refine their search by price and number of bedrooms.

“In a survey conducted just before Google Street View launched across the entire UK, a fifth of those surveyed said they had used the service for househunting,” crowed the announcement on Google’s blog.

“We hope they’ll find this new feature really useful for exploring what’s available in neighbourhoods right across the UK.”

For those interested, the nearest property to theEword is located a mere seven minutes away; a lovely 4-bedroom semi-detached next to Old Trafford stadium.

Word up The SEO community woke up on Friday to discover a new version of popular blogging software WordPress. The 3.0 version of the programme, which includes a host of new features, has been met with a positive reception with many authors praising the modifications.

Changes in the update include custom post types, menu management, multi-site capabilities and custom shortlinks.

The software, which has been in development for six months, was announced on the official WordPress blog yesterday evening.

“Arm your vuvuzelas,” wrote Matt Mullenwag, founding developer of WordPress.

“WordPress 3.0, the thirteenth major release of WordPress and the culmination of half a year of work by 218 contributors, is now available for download.”

There be whales It’s been a busy week for the technicians at Twitter. As many of theEword’s Twitter followers have pointed out, the popular micro-blogging site has been suffering from repeated spells of downtime this week as a result of technical upgrades on the site.

The staff at Twitter acknowledged the site’s instability on Tuesday with an entry on the official blog.

“We’re working through tweaks to our system in order to provide greater stability at a time when we’re facing record traffic,” stated the post

“However, we certainly are not happy about the disruptions that we have faced and even caused this week and understand how they negatively impact our users.”

More positive news came for Twitter on Thursday with the release of Promoted Tweets, a new paid-for service for advertisers. Disney was the first company to take advantage of the service, highlighting its latest release, Toy Story 3.

Written by Tom Mason

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theEword - 9 hours ago

Digital marketing tip #9: Social media is no longer free http://t.co/vBFOoo1NCR http://t.co/oF2uGNNMc8

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theEword - 12 hours ago

Pinterest is testing animated ad pins to grab your attention: http://t.co/cC4hOKpvEu

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theEword - 1 day ago

Google proposes to rank websites on facts: http://t.co/h2csehd9z4 http://t.co/2CkJjMyBqZ

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theEword - 1 day ago

Digital marketing tip #8: You must be a film maker http://t.co/vBFOoo1NCR http://t.co/kUVs3GDhjN

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theEword - 1 day ago

Google continues to improve Knowledge Graph: http://t.co/rrVn7MJRc0

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Five ways to ensure you're writing great content in 2015 Friday 6th of February, 2015by Dan Moores 2014's Google algorithm updates made it very clear that 'Google-friendly' and 'reader-friendly' are starting to mean the same thing. We need to impress audiences, not search engines.

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What do you need to know about your prospective customers th... Tuesday 10th of February, 2015by Sian English Do you really know the right things about your prospective customers? The more you know, the more targeted you can be with any marketing activity, and, the faster your business will grow.

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Starstruck: five tricks from Hollywood you can use to write ... Wednesday 25th of February, 2015by Martin Lindley The stars have something that we want. You know the answer. They have attention. But is there anything Hollywood uses to get attention that we can also use? Yes. Let me explain.

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