RSS LinkedIn Google Plus

Call us: 0800 014 9884

theEweekly Wrap – Paid links, Facebook and Apple

Pay war Google got its war paint on this week in response to the news that a major UK newspaper was offering to sell links.

Speaking to a search engine optimisation blog, Matt Cutts, Google’s head of webspam, said the search engine took a dim view of sites offering to trade cash for links. He was referring to a leaked memo from the Express Newspaper group, owner of the Daily Express, which offered to provide links for those with a spare £1,000.

“Google’s quality guidelines are clear on this point: paid links shouldn’t pass PageRank,” he stated.

“Whether the paid links are in an ‘advertorial’ or somewhere else on the page, that would violate our quality guidelines and Google would take action on those violations.”

In a related story, Rupert Murdoch’s News Corporation launched the paywalls behind The Times and its sister paper, The Sunday Times. Articles on the sites are available for free to registered users for a further eight weeks. After this point, members will have to fork over £1 per day to view the articles.

Private parts Facebook announced it would simplify its privacy settings this week in an effort to quell growing criticism over its complicated security features.

A statement by founder Mark Zuckerberg revealed that the site would begin to roll out new privacy options in the coming weeks. The new feature will allow users to choose between four different security levels.

“People think that we don’t care about privacy, but that’s not true,” he said in a statement.

“There’s a balance. More and more people want to share information, and as long as they have good controls over that, I think that’s where the world is going.”

Despite the announcement, campaign groups were quick to dismiss the new settings. UK group Privacy International said the changes did not go far enough.

“The latest changes merely correct some of the most unacceptable privacy settings on the site. Very little has changed in terms of the overall privacy challenge that Facebook and its users need to navigate,” read the company’s statement.

Gala Apple Apple popped open the champagne corks this week after a spate of good news. On Thursday, mere hours before the launch of its iPad tablet computer in the UK, it was announced that the firm snatched the title of the world’s largest technology company from Microsoft.

The honour, which was calculated off market capitalisation data, came Apple’s way after the organisation recorded an estimated value of £154 billion. Microsoft meanwhile notched up a total of £151 billion.

Speaking about the honour, Apple honcho said the success was down to the firm’s innovative products.

“Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets,” he commented.

One such product, the iPad, went on general sale in the UK this morning. Early reports suggest the new device is, as Jobs predicted, energising thousands to loosen up their purse strings.

Written by Tom Mason
james_riches_swap

Google to build huge Dutch data centre Wednesday 24th of September, 2014by James Riches Google has said it will spend £470 million on a new data centre in the Netherlands.

More on this story »
james_riches_swap

Google confirms Panda update Monday 29th of September, 2014by James Riches Google has announced the latest Panda algorithm update, with three to five per cent of queries affected.

More on this story »
james_riches_swap

Google reveals little SEO advantage of switching to HTTPS Wednesday 1st of October, 2014by James Riches Google discloses that there are little SEO advantages of switching to HTTPS, but encourages businesses to do so, saying security is a top priority.

More on this story »
theEword - 1 day ago

Want to work with an awesome growing team? Why not take a look at our current opportunities http://t.co/quUGMpKwxr

Reply Retweet Favourite
theEword - 3 days ago

Google confirmed a Panda update last week: http://t.co/c7TxBjZDaA

Reply Retweet Favourite
theEword - 3 days ago

The team had a tree-mendous day at Go Ape on Friday! :-) http://t.co/lJOsfZcvBu

Reply Retweet Favourite
theEword - 3 days ago

theEword is looking for a Content Writer. If you're interested, check out the details here: http://t.co/dT1pWVd1y8

Reply Retweet Favourite
theEword - 3 days ago

What are your opinions on Samsung's new ad? http://t.co/8ZYNK0br25

Reply Retweet Favourite
danielle_middleton_swap

Apple diversifies emojis - Bitcoin is property - Paltrow and... Wednesday 26th of March, 2014by Danielle Middleton We take a look at Apple's lack of emoji diversity, the IRS's ruling of Bitcoin as property not currency and Gwyneth and Chris's separation causes Goop.com to crash.

More on this story »
rachel_hand_swap

Microsoft Cortana -Turkey's Twitter Trouble Over - April Foo... Friday 4th of April, 2014by Rachel Hand This week in theEweekly Wrap: find out about Microsoft Cortana, Turkish court's decision on the Twitter ban, and the best online pranks from April Fools.

More on this story »
rachel_hand_swap

Mozilla CEO Drama - Google Robotics Investment - Superfast M... Friday 11th of April, 2014by Rachel Hand This week in theEweekly Wrap: updates from the Mozilla controversy, news of Google's robotic investments, and a video of a superfast mobile phone charger.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword