RSS LinkedIn Google Plus

Call us: 0800 014 9884

theEweekly Wrap – Paid links, Facebook and Apple

Pay war Google got its war paint on this week in response to the news that a major UK newspaper was offering to sell links.

Speaking to a search engine optimisation blog, Matt Cutts, Google’s head of webspam, said the search engine took a dim view of sites offering to trade cash for links. He was referring to a leaked memo from the Express Newspaper group, owner of the Daily Express, which offered to provide links for those with a spare £1,000.

“Google’s quality guidelines are clear on this point: paid links shouldn’t pass PageRank,” he stated.

“Whether the paid links are in an ‘advertorial’ or somewhere else on the page, that would violate our quality guidelines and Google would take action on those violations.”

In a related story, Rupert Murdoch’s News Corporation launched the paywalls behind The Times and its sister paper, The Sunday Times. Articles on the sites are available for free to registered users for a further eight weeks. After this point, members will have to fork over £1 per day to view the articles.

Private parts Facebook announced it would simplify its privacy settings this week in an effort to quell growing criticism over its complicated security features.

A statement by founder Mark Zuckerberg revealed that the site would begin to roll out new privacy options in the coming weeks. The new feature will allow users to choose between four different security levels.

“People think that we don’t care about privacy, but that’s not true,” he said in a statement.

“There’s a balance. More and more people want to share information, and as long as they have good controls over that, I think that’s where the world is going.”

Despite the announcement, campaign groups were quick to dismiss the new settings. UK group Privacy International said the changes did not go far enough.

“The latest changes merely correct some of the most unacceptable privacy settings on the site. Very little has changed in terms of the overall privacy challenge that Facebook and its users need to navigate,” read the company’s statement.

Gala Apple Apple popped open the champagne corks this week after a spate of good news. On Thursday, mere hours before the launch of its iPad tablet computer in the UK, it was announced that the firm snatched the title of the world’s largest technology company from Microsoft.

The honour, which was calculated off market capitalisation data, came Apple’s way after the organisation recorded an estimated value of £154 billion. Microsoft meanwhile notched up a total of £151 billion.

Speaking about the honour, Apple honcho said the success was down to the firm’s innovative products.

“Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets,” he commented.

One such product, the iPad, went on general sale in the UK this morning. Early reports suggest the new device is, as Jobs predicted, energising thousands to loosen up their purse strings.

Written by Tom Mason

Google settles online abuse case Monday 24th of November, 2014by Martin Lindley Google has reached settlement with a businessman who was the victim of a sustained act of internet trolling. The search engine may have linked to over 3,600 pages of malicious content.

More on this story »

Sony Pictures systems seized by hackers Tuesday 25th of November, 2014by Dan Moores Sony Pictures staff computer screens in US offices were reportedly taken over by the image of a menacing red skeleton and a message from a group that introduced itself as "#GOP".

More on this story »

YouTube video bloggers warned on ‘misleading’ content Wednesday 26th of November, 2014by Andy Williams The ASA has warned video bloggers to clearly label when they are paid to promote products, after a complaint from a journalist and subsequent investigations.

More on this story »
theEword - 8 hours ago

Read more about what Google and theEword are getting up to in Manchester next week! http://t.co/HjF13a09zo

Reply Retweet Favourite
theEword - 10 hours ago

We want you all to benefit from our event with Google! Tweet us your questions and get answers straight from Google themselves #AsktheEword

Reply Retweet Favourite
theEword - 2 days ago

We are passionate about knowledge share and can’t wait to share snippets straight from Google with you on Monday http://t.co/HjF13a09zo

Reply Retweet Favourite
theEword - 2 days ago

We're partnering with Google for an event looking at digital trends for 2015 next week. More info here: http://t.co/etwwXV1fwq

Reply Retweet Favourite
theEword - 2 days ago

Next week we’re co-hosting a session with #Google on digital marketing trends for 2015 and how you can grow your business online!

Reply Retweet Favourite

theEweekly Wrap: 21 Nov Friday 21st of November, 2014by Martin Lindley This week: Google uses giant billboard, Facebook launches groups app, and Couple get TripAdvisor fine.

More on this story »

The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

More on this story »

Digital trends for 2015 on the agenda at our Google Partner ... Wednesday 26th of November, 2014by Dan Moores The Google North event will discuss the digital trends that will shape 2015, giving valuable insight into the ways in which businesses will be able to maximise the online presence.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword