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theEweekly Wrap – Social media day, YouTube, News International

Social media day Manchester SEO and social media enthusiasts teamed up this week for the very first social media day. Organised by media goliath Mashable, the celebration saw individuals from nations across the globe get together and discuss topics and issues, surrounding sites such as Twitter, Facebook, Hyves, Fotolog and Vkontakte.

The Manchester arm of the celebration, which was presented by SkyLab, was held on Deansgate and attended by social media experts from across the region.

Indeed, the event itself was an educated affair with a number of speeches from the likes of the press officer responsible for the Manchester Airport Twitter account and the independent fashion stylist Martine Alexander. The evening also featured a live video link up with similar events in Portugal and the United States; one Portugese attendee tweeted during the cultural exchange:

“We are talking with #smdaymcr [Social Media Day Manchester]. It’s amazing how we interact with the world.”

Top video today YouTube continued its dominance of the online video world as ComScore announced the Google-owned site hit a record number of views during May. The site racked up 14.6 billion views during the month, netting 43 per cent of online videos seen on the internet over the period. American site Hulu came second during the study, claiming 3.5 per cent of the market share. Facebook racked up a 0.7 per cent slice of the video views.

In related news, UK-company BP turned to YouTube in an attempt to soften the negative publicity from the recent Deepwater Horizon disaster in the Pacific Ocean.

The live interview which was streamed on YouTube, featured the president and CEO of BP’s Gulf Coast Restoration Organisation being asked questions selected from the CitizenTube section of the site.

Previously, YouTube has featured live interviews with Barack Obama and streamed concerts of U2 and Alicia Keyes.

Read all about it It’s been a busy week in the internet news world as both Google and News International took steps to increase their online readership. Yesterday, Google announced that it would be making changes to the way users could access the news on the site, as it offered readers the opportunity to personalise their news streams, favouring certain sites over others.

Meanwhile, News International, owners of The Times and The Sunday Times, launched their long-awaited paywall. The two newspapers are now asking users to cough up £1 per day to access news on the site, or alternatively, fork over £2 for a week’s viewing.

Despite reports that The Times’ market share has fallen off a cliff because of its new policy, News International’s Rebekah Brooks was in a confident mood.

“The new sites showcase our award-winning journalism in a very visual way, giving readers exclusive content and interactivity so that they can get even more from the news,” she said.

“We believe the new sites offer real value and we look forward to continuing to invest and innovate for readers.”

Written by Tom Mason
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theEword - 4 days ago

Are you on the look out for a job in #contentmarketing? If so take a look at our latest opportunity: http://t.co/aIbg6hY9jh

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theEword - 4 days ago

Head-on with Microsoft’s super fun HoloLens http://t.co/S9DW6MVE5i

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theEword - 4 days ago

Amazing turnout and great venue for the #NorthernDigitalAwards. Good luck to everyone shortlisted! http://t.co/Wxri1uuPN5

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theEword - 5 days ago

We are up for Large Digital Agency of the Year tonight at the #NorthernDigitalAwards - we look forward to seeing you there!

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theEword - 6 days ago

This is what Google’s new calendar app for iOS looks like: http://t.co/8mc4QMbsKm

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