RSS LinkedIn Google Plus

Call us: 0800 014 9884

theEweekly Wrap – Social media day, YouTube, News International

Social media day Manchester SEO and social media enthusiasts teamed up this week for the very first social media day. Organised by media goliath Mashable, the celebration saw individuals from nations across the globe get together and discuss topics and issues, surrounding sites such as Twitter, Facebook, Hyves, Fotolog and Vkontakte.

The Manchester arm of the celebration, which was presented by SkyLab, was held on Deansgate and attended by social media experts from across the region.

Indeed, the event itself was an educated affair with a number of speeches from the likes of the press officer responsible for the Manchester Airport Twitter account and the independent fashion stylist Martine Alexander. The evening also featured a live video link up with similar events in Portugal and the United States; one Portugese attendee tweeted during the cultural exchange:

“We are talking with #smdaymcr [Social Media Day Manchester]. It’s amazing how we interact with the world.”

Top video today YouTube continued its dominance of the online video world as ComScore announced the Google-owned site hit a record number of views during May. The site racked up 14.6 billion views during the month, netting 43 per cent of online videos seen on the internet over the period. American site Hulu came second during the study, claiming 3.5 per cent of the market share. Facebook racked up a 0.7 per cent slice of the video views.

In related news, UK-company BP turned to YouTube in an attempt to soften the negative publicity from the recent Deepwater Horizon disaster in the Pacific Ocean.

The live interview which was streamed on YouTube, featured the president and CEO of BP’s Gulf Coast Restoration Organisation being asked questions selected from the CitizenTube section of the site.

Previously, YouTube has featured live interviews with Barack Obama and streamed concerts of U2 and Alicia Keyes.

Read all about it It’s been a busy week in the internet news world as both Google and News International took steps to increase their online readership. Yesterday, Google announced that it would be making changes to the way users could access the news on the site, as it offered readers the opportunity to personalise their news streams, favouring certain sites over others.

Meanwhile, News International, owners of The Times and The Sunday Times, launched their long-awaited paywall. The two newspapers are now asking users to cough up £1 per day to access news on the site, or alternatively, fork over £2 for a week’s viewing.

Despite reports that The Times’ market share has fallen off a cliff because of its new policy, News International’s Rebekah Brooks was in a confident mood.

“The new sites showcase our award-winning journalism in a very visual way, giving readers exclusive content and interactivity so that they can get even more from the news,” she said.

“We believe the new sites offer real value and we look forward to continuing to invest and innovate for readers.”

Written by Tom Mason

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

More on this story »
james_riches_swap

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »
theEword - 7 hours ago

We don't want just any relationship manager. We want the best. Is that you? http://t.co/vwpSbxqi4W #digitaljobs http://t.co/PGPNBxlWuw

Reply Retweet Favourite
theEword - 1 day ago

Could you see yourself working here? http://t.co/Augy0f2qCy Check out our recent #job openings > http://t.co/AxGLbf8dtA #Digitaljobs

Reply Retweet Favourite
theEword - 2 days ago

What does a #digitalagency looks like from the inside? Follow us on Instagram to find out > http://t.co/9kVMoVVjVT http://t.co/FpP4RDwqec

Reply Retweet Favourite
theEword - 2 days ago

Are you talented in #PPC? We have a #job opportunity just for you > http://t.co/ugNZuIYIR2 http://t.co/9eTQiQ60X6

Reply Retweet Favourite
theEword - 3 days ago

Here's a #digitalmarketing #tip: Stop obsessing over 'channel' > http://t.co/0Fg5u03kEp http://t.co/ELEBGfYFJi

Reply Retweet Favourite

Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

More on this story »

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword