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theEweekly Wrap – Social media day, YouTube, News International

Social media day Manchester SEO and social media enthusiasts teamed up this week for the very first social media day. Organised by media goliath Mashable, the celebration saw individuals from nations across the globe get together and discuss topics and issues, surrounding sites such as Twitter, Facebook, Hyves, Fotolog and Vkontakte.

The Manchester arm of the celebration, which was presented by SkyLab, was held on Deansgate and attended by social media experts from across the region.

Indeed, the event itself was an educated affair with a number of speeches from the likes of the press officer responsible for the Manchester Airport Twitter account and the independent fashion stylist Martine Alexander. The evening also featured a live video link up with similar events in Portugal and the United States; one Portugese attendee tweeted during the cultural exchange:

“We are talking with #smdaymcr [Social Media Day Manchester]. It’s amazing how we interact with the world.”

Top video today YouTube continued its dominance of the online video world as ComScore announced the Google-owned site hit a record number of views during May. The site racked up 14.6 billion views during the month, netting 43 per cent of online videos seen on the internet over the period. American site Hulu came second during the study, claiming 3.5 per cent of the market share. Facebook racked up a 0.7 per cent slice of the video views.

In related news, UK-company BP turned to YouTube in an attempt to soften the negative publicity from the recent Deepwater Horizon disaster in the Pacific Ocean.

The live interview which was streamed on YouTube, featured the president and CEO of BP’s Gulf Coast Restoration Organisation being asked questions selected from the CitizenTube section of the site.

Previously, YouTube has featured live interviews with Barack Obama and streamed concerts of U2 and Alicia Keyes.

Read all about it It’s been a busy week in the internet news world as both Google and News International took steps to increase their online readership. Yesterday, Google announced that it would be making changes to the way users could access the news on the site, as it offered readers the opportunity to personalise their news streams, favouring certain sites over others.

Meanwhile, News International, owners of The Times and The Sunday Times, launched their long-awaited paywall. The two newspapers are now asking users to cough up £1 per day to access news on the site, or alternatively, fork over £2 for a week’s viewing.

Despite reports that The Times’ market share has fallen off a cliff because of its new policy, News International’s Rebekah Brooks was in a confident mood.

“The new sites showcase our award-winning journalism in a very visual way, giving readers exclusive content and interactivity so that they can get even more from the news,” she said.

“We believe the new sites offer real value and we look forward to continuing to invest and innovate for readers.”

Written by Tom Mason

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February UK search market share: Bing breaks 7% barrier Monday 2nd of March, 2015by James Riches Last month, Bing continued to increase its share of the UK search market, jumping above 7%. Meanwhile, celebrities generated a lot of searches in a busy month for entertainment.

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theEword - 3 hours ago

Digital marketing tip #6: Stop putting Google first http://t.co/vBFOoo1NCR http://t.co/QjsYq0j82r

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theEword - 4 hours ago

February UK search market share: Bing breaks 7% barrier http://t.co/IH1bira5Ce

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theEword - 6 hours ago

BBM gets custom PINs and Android wear support: http://t.co/kPwgU6C3wk

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theEword - 3 days ago

Google gives businesses new features: http://t.co/mYcu0V0mcu http://t.co/lFQMmXoH9N

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theEword - 3 days ago

Digital marketing tip #5: Stop obsessing over ‘channel’ http://t.co/vBFOoo1NCR http://t.co/sHzGlmKgBI

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Five ways to ensure you're writing great content in 2015 Friday 6th of February, 2015by Dan Moores 2014's Google algorithm updates made it very clear that 'Google-friendly' and 'reader-friendly' are starting to mean the same thing. We need to impress audiences, not search engines.

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What do you need to know about your prospective customers th... Tuesday 10th of February, 2015by Sian English Do you really know the right things about your prospective customers? The more you know, the more targeted you can be with any marketing activity, and, the faster your business will grow.

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Starstruck: lessons from Hollywood on how to write content t... Wednesday 25th of February, 2015by Martin Lindley The stars have something that we want. You know the answer. They have attention. But is there anything Hollywood uses to get attention that we can also use? Yes. Let me explain.

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