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theEweekly Wrap – Tweetdeck, Google and Facebook

Tweetdeck triumph Tweetdeck, the social media monitoring software surpassed 15 million desktop downloads this week. The platform, which can be downloaded for free, celebrated the benchmark – which made it the most popular social media client – on Tuesday.

The application, which recently expanded to include Facebook, LinkedIn and Foursquare information, now sends out 4 million social updates per day, making it five times larger than its nearest competitor.

The official TweetDeck blog noted the success on Monday:

“We believe the future holds even more fast-moving streams of socially relevant information. Our mission is to help our users manage and harness these information flows. To that end, we are moving towards being truly multi-stream, re-building our clients from the ground-up with multi-stream functionality ingrained rather than simply bolting on new disconnected networks.”

Google’s Week Google had a good week too. Tuesday saw the release of the monthly market share research from the number-crunchers at Nielsen; a report which declared that the search engine owned 65 per cent of the US’ browsers. This roughly equates to six billion queries during the month.

Indeed, the team at Google Towers will have been please to hear that their share only dropped by 0.1 per cent between May and June.

This success was repeated later in the week after the search engine revealed its second quarterly earnings report of 2010. The company recorded at 24 per cent year-over-year growth, depositing an additional $6.82 billion (£4.4bn) into the bank. Some highlights from the earnings report included:

  • Google-owned products brought in $4.5bn in revenue
  • AdSense and non-Google websites made $2.06bn
  • 52 per cent of total revenues during the quarter came from international sources
  • Revenues from the United Kingdom totalled $770 million (11 per cent of all revenue in Q2 2010)

If you feel so inclined, you can click here to read the full financial statement from Google.

Facebook panic After months of pressure, Facebook announced it was going to offer a ‘panic button’ application. The new feature, which allows minors to report abuse or bullying behaviour online, was initially resisted by Facebook when it was first suggested in November. At the time, the social network said that its own reporting systems were efficient to guarantee safety on the site.

However, after increased pressure from the Child Exploitation and Online Protection Centre (CEOP), Facebook ultimately agreed to the request.

In a statement, Jim Gamble, Ceop’s chief executive said:

“Our dialogue with Facebook about adopting the ClickCeop button is well documented – today however is a good day for child protection. By adding this application, Facebook users will have direct access to all the services that sit behind our ClickCeop button which should provide reassurance to every parent with teenagers on the site.”

Written by Tom Mason

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

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April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

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May UK search market share: Small gain for Google Monday 1st of June, 2015by James Riches Google’s dominance of the UK search market continues, as webmasters focus on mobile and the public search for Election and Eurovision results.

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Why it’s time to stop obsessing over search engine rankings Friday 12th of June, 2015by Dan Moores In this blog, we look at why the time is well past for some business owners and directors to let go of their obsession with rankings, and focus more on metrics like traffic and conversions.

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