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theEweekly Wrap – Tweetdeck, Google and Facebook

Tweetdeck triumph Tweetdeck, the social media monitoring software surpassed 15 million desktop downloads this week. The platform, which can be downloaded for free, celebrated the benchmark – which made it the most popular social media client – on Tuesday.

The application, which recently expanded to include Facebook, LinkedIn and Foursquare information, now sends out 4 million social updates per day, making it five times larger than its nearest competitor.

The official TweetDeck blog noted the success on Monday:

“We believe the future holds even more fast-moving streams of socially relevant information. Our mission is to help our users manage and harness these information flows. To that end, we are moving towards being truly multi-stream, re-building our clients from the ground-up with multi-stream functionality ingrained rather than simply bolting on new disconnected networks.”

Google’s Week Google had a good week too. Tuesday saw the release of the monthly market share research from the number-crunchers at Nielsen; a report which declared that the search engine owned 65 per cent of the US’ browsers. This roughly equates to six billion queries during the month.

Indeed, the team at Google Towers will have been please to hear that their share only dropped by 0.1 per cent between May and June.

This success was repeated later in the week after the search engine revealed its second quarterly earnings report of 2010. The company recorded at 24 per cent year-over-year growth, depositing an additional $6.82 billion (£4.4bn) into the bank. Some highlights from the earnings report included:

  • Google-owned products brought in $4.5bn in revenue
  • AdSense and non-Google websites made $2.06bn
  • 52 per cent of total revenues during the quarter came from international sources
  • Revenues from the United Kingdom totalled $770 million (11 per cent of all revenue in Q2 2010)

If you feel so inclined, you can click here to read the full financial statement from Google.

Facebook panic After months of pressure, Facebook announced it was going to offer a ‘panic button’ application. The new feature, which allows minors to report abuse or bullying behaviour online, was initially resisted by Facebook when it was first suggested in November. At the time, the social network said that its own reporting systems were efficient to guarantee safety on the site.

However, after increased pressure from the Child Exploitation and Online Protection Centre (CEOP), Facebook ultimately agreed to the request.

In a statement, Jim Gamble, Ceop’s chief executive said:

“Our dialogue with Facebook about adopting the ClickCeop button is well documented – today however is a good day for child protection. By adding this application, Facebook users will have direct access to all the services that sit behind our ClickCeop button which should provide reassurance to every parent with teenagers on the site.”

Written by Tom Mason

Google to devalue doorway pages Tuesday 17th of March, 2015by Andy Williams Google is taking aim at websites using large, well-established doorway campaigns to rank highly in search results by altering its search engine algorithm.

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Google: mobile algorithm bigger than Panda and Penguin Wednesday 18th of March, 2015by Dan Moores At SMX Munich, a Google representative said that the upcoming "mobile-friendliness" algorithm will have a bigger impact on search results than the Panda or Penguin updates.

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Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

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theEword - 2 hours ago

Here’s our Official UK Midweek Top 10 digital marketing rundown > http://t.co/gKxbBbu0xR http://t.co/go1Iiu3ZjA

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theEword - 3 hours ago

What's it like behind the scenes at theEword? Follow us on Instagram to find out > http://t.co/KlFoK3v8Eu http://t.co/SIaU0RFGS7

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theEword - 9 hours ago

"81% B2B purchase cycles start with online search" - make sure you're the company they find http://t.co/15szr5BYJV #proman #digitalmarketing

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theEword - 1 day ago

‘Don’t wanna let you go’ and write bad content. Here are 5 tips for a ‘slam dunk’ > http://t.co/Y4eJr3lkhT http://t.co/ZSYRotePFy

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theEword - 1 day ago

We have a really exciting job role available. We’re looking for a Client Strategy Director > http://t.co/VGKkANA9kn http://t.co/0bRxAmQeWo

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5 common digital marketing myths dismissed Friday 6th of March, 2015by Andy Williams Find out the real purpose behind onsite content and why link building is still vital. Here we explain the five biggest myths that surround digital marketing.

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Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

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Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

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