RSS LinkedIn Google Plus

Call us: 0800 014 9884

Google spring cleaning continues

Streamlining vs scattergun

Google’s latest spring clean continues the company’s drive to remain focused, ridding itself of defunct tools and combining those which serve similar purposes into single, stronger facilities.

Google has worked hard to maintain a streamlined approach since its inception 14 years ago, bringing favourable comparisons with other blue chip success stories such as Apple and Facebook, in direct contrast to the scattergun style of brands such as Microsoft and AOL. After getting started in autumn 2011, its latest spruce-up applies this philosophy not only to the brand’s visual aesthetic and navigational structure, but also to the breadth of its portfolio.

Below is a summary of the search giant’s latest attempts to reign in any superfluous activity:

DEFUNCT

Customised services: iGoogle (launched 2005)

Mobile: Symbian Search (launched 2008)

SUPERSEDED

Video: Google Video (launched 2005)

Communication: Google Talk Chatback (launched 2008)

Business search: Google Mini (launched 2005)

Swift evolution of the digital landscape

Matt Eichner, general manager of Global Enterprise Search at Google, said: “Closing products always involves tough choices, but we do think very hard about each decision and its implications for our users. Streamlining our services enables us to focus on creating beautiful technology that will improve people’s lives.”

It is interesting to note that most of the above features were created in 2005, before the introduction of the iPhone and mainstream use of Facebook, among other major developments.

This serves as a reminder of the swift rate at which the digital world changes. Innovations that are so ingrained in our lives today were only dreams a mere seven years ago – not only to us, but also to leading global businesses like Google.

Written by Liane Baddeley

Google to devalue doorway pages Tuesday 17th of March, 2015by Andy Williams Google is taking aim at websites using large, well-established doorway campaigns to rank highly in search results by altering its search engine algorithm.

More on this story »

Google: mobile algorithm bigger than Panda and Penguin Wednesday 18th of March, 2015by Dan Moores At SMX Munich, a Google representative said that the upcoming "mobile-friendliness" algorithm will have a bigger impact on search results than the Panda or Penguin updates.

More on this story »

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

More on this story »
theEword - 5 hours ago

Is your website ready for Google's #mobile algorithm update? Test it here http://t.co/eGRPq4CHmv http://t.co/rqNWlBG0yt

Reply Retweet Favourite
theEword - 6 hours ago

#Content tricks from Hollywood. Even if the closest thing we had to Matt Damon was Matt Cutts http://t.co/Lw9W9tee97 http://t.co/1snyHxWLwl

Reply Retweet Favourite
theEword - 8 hours ago

Is your website mobile friendly? Google waits for no man http://t.co/DR5sYboHlb http://t.co/3qWJHa3DcP

Reply Retweet Favourite
theEword - 10 hours ago

Let's bust some of those #digital #marketing myths. We ain't afraid of no algorithm updates http://t.co/0zdJyj01Qx http://t.co/w2BhF6SsNi

Reply Retweet Favourite
theEword - 20 hours ago

What's life really like at a digital marketing agency? Follow us on Instagram to find out http://t.co/hWOME7AL9Z http://t.co/UyMB3auQwl

Reply Retweet Favourite

5 common digital marketing myths dismissed Friday 6th of March, 2015by Andy Williams Find out the real purpose behind onsite content and why link building is still vital. Here we explain the five biggest myths that surround digital marketing.

More on this story »

Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

More on this story »

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword