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SEO copywriting explained

The secrets of SEO copywriting have been revealed by an industry insider. Keyword placement and title tags are important but readability is deemed essential.

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theEweekly Wrap 28 August 2009

Download the cheerleader, download the world US drama series Heroes is the most popular television programme amongst illegal file-sharers according to research from an American web firm. The investigation by US company Big Champagne examined the most downloaded videos from file-sharing sites such as The Pirate Bay and Mininova. The enquiry found that in 2009, […]

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Buyouts signal new era of targeted social media

It has been a remarkable period of consolidation in the social media world. Digital marketers have been playing catch-up as takeover announcements tumbled one after another, sometimes with little or no forewarning. At the tail-end of July 2009, Yahoo revealed it had bought photo-management tool Xoopit for a reported £12.35 million. Then IT business services […]

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Using rich media to enhance a website

Nowadays, users expect more from their online experience. Web 2.0 has made individuals greedy for multimedia content, social media integration and personal interaction. SEO copywriting employee Tom Mason breaks down the four key tools for those aiming to harness rich media for their own aims. Video Visual content is not for every website. Used in […]

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The search repercussions of Bing’s Wolfram Alpha linkup

Bing has apparently been given permission to use structured data from Wolfram Alpha, which could prove highly significant in its bid to challenge Google’s stranglehold of UK search. Microsoft, owner of the search engine, has been locked in negotiations with senior figures at the “computational knowledge engine” for months and now a licensing agreement has […]

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Hollywood reveals blueprint for Twitter marketing

The effect of social media tools like Twitter is notoriously difficult to quantify but Hollywood may just have provided a compelling case study. The tweeter Lindsay Wailes, a cook and coffee shop assistant from Westminster, Maryland, is one of a growing number of movie buffs that are engaging in C2C marketing thanks to the micro-blogging […]

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