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What is the value of outreach and online PR?

“I can’t see the value of this outreach activity.” How many times have you heard this sentence? It’s become the nightmare of any digital marketing agency. Back in the day, PRs used a metric called Advertising Value Equivalency (AVE) for traditional media. This is a calculation of the cost of placing an advertisement the same […]

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Roy Hodgson’s Resignation: A PR Disaster Handled Perfectly

PR is a great way to establish yourself in the media, promote your brand and build long-lasting relationships with journalists. But what should you do if something goes terribly wrong in the public eye? How can your company use PR to recover from widely-reported disasters and mistakes? Paul Hirst, Sports Reporter for The Times, tells […]

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Four Tools Marketers Can’t Live Without

Given the ever evolving nature of their industry, it’s no surprise to find that marketing professionals are busier than ever. Staying on top of trends, juggling projects and working to tight deadlines is a never ending battle. Savvy businesses and developers recognise this, spending their time working on new tools to help ease the pressure […]

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