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Penguin 4.0 : What you need to know

After almost two years of suffering, businesses who were penalised with the last Penguin update and have been unable to recover can finally breathe again. On Friday, 23rd September Google officially released Penguin 4.0, but what does this mean for digital marketing? Read more »

What is the value of outreach and online PR?

Outreach and online PR play an important role in your brand’s user journey. Sometimes they’ll help make people aware of the existence of your brand, whilst other times they’ll convince them to trust you and buy your products or services. Different activities will catch different users at different stages of the journey. Read more »

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