theEword Wrapped 2024

What a year 2024 was for theEword! From welcoming nine fantastic new colleagues, growing our team to 22 talented individuals, to celebrating six well-deserved promotions, last year was a year of immense growth, innovation, and success. As a leading property marketing agency, we continued to push boundaries in digital marketing, delivering campaigns that inspired, connected, and drove results for our clients.

So, it was time to reminisce about our standout achievements from last year, including the incredible campaigns we delivered, the exciting growth of our team and services, and some of the ways we celebrated along the way. Let’s dive into a year that was nothing short of remarkable.

Doing what we do best

At the heart of theEword lay a passion for delivering exceptional results for our clients. Last year, we managed the digital strategy for over 74,000 student beds worldwide for our PBSA clients and over 50 residential schemes. On top of this, we crafted a Digital Property Marketing Guide offering our own advice and findings and produced our 2024 UK PBSA Marketing Report, which delved into where students searched for accommodation and the factors that made them choose a PBSA provider.

Our work was diverse, dynamic, and impactful, with each campaign tailored to our clients’ individual needs and goals. From amplifying brand visibility to driving meaningful engagement, we delivered strategies that set the standard in the property marketing industry.

A year of growth and innovation

Last year, we were entrusted with six new pieces of business, including five PBSA clients, reflecting our continued commitment to excellence in the property sector. We were thankful to all of our clients for keeping us busy, for whom we were able to provide exceptional results. Among our standout campaigns were these exciting projects for Latimer and Yugo…

Your First Saturday

This campaign, run for Latimer, aimed to evoke the unique feeling of waking up in a new home on your first day off. We created lifestyle content showcasing Latimer’s Manchester developments, helping potential buyers envision their future in a Latimer home. Each development was supported by dedicated videos highlighting the apartments, amenities, and local hotspots, driving traffic to bespoke landing pages. Resulting in 1.5 million impressions, 23.2k clicks, and a 4.02% click-through rate, it was fair to say that this campaign was one of our highlights.

All Starts with Metro

Latimer’s developments near Manchester tram stops inspired our campaign that highlighted the convenience of travel via the Metrolink. The Point of View video campaign showcased how effortlessly residents could navigate the city, supported by a downloadable guide and landing pages. Not only did this result in 2.5k clicks with a 65p average CPC, but it also reached 73.6k impressions.

Street Interviews

We also had fun with a Guinness-inspired campaign for Yugo last year, running street interviews in Ireland to tap into their culture and the growing Guinness trend among younger audiences. The campaign boosted Yugo’s visibility during St Patrick’s Day, resulting in a 117% increase in click-through rate for Ireland and a 59% increase in conversion rate for the UK.

The data-first approach continued

Last year marked the launch of our Student Spark Programme, a network of students delivering fresh insights into PBSA directly from the target audience. With over 350 applicants across six countries, this initiative had already proven invaluable in shaping data-driven strategies.

Additionally, we ran five discovery sessions for clients, uncovering critical insights into their audiences. These sessions allowed us to get deeper insights into what our clients’ customers thought, felt, and needed, which helped us when it came to brainstorming innovative campaigns. From finding out where they spent time online and what messages resonated best with them, our process ensured that campaigns were tailored to achieve maximum impact.

We didn’t just work hard

While 2024 has been a year of hard work and dedication to the campaigns we have produced, we’ve also made sure to celebrate our successes every quarter. We didn’t just work hard While last year was a year of hard work and dedication to the campaigns we produced, we also made sure to celebrate our successes every quarter. From gaming at NQ64 and cocktail-making classes to our legendary Christmas party at a Yurt Bar, our quarterly parties, countless payday lunches, and unforgettable team moments made the year even more special.

As we wrapped up last year, we were incredibly proud of what we achieved as a property marketing agency. From managing large-scale digital marketing campaigns to launching innovative programmes and celebrating our incredible team, it was a year to remember.

But we aren’t stopping there. With big plans on the horizon, 2025 is set to be even better. So here’s to another year of growth, creativity, and success.