Your Guide to Marketing to Spanish Students

Curious about what goes on in the minds of Spanish students as they look for their perfect student accommodation? Well, we've got the answers. 

Our latest PBSA student insight report is a snapshot survey packed with 30+ pages of actionable insights all using student voices. 

From digital habits to decision-making factors, we've uncovered key insights into what exactly drives Spanish students' choices. 

What The Report Covers

Decision Making 

• What factors matter most when choosing accommodation
• How much do parents influence housing choice
• How factors like region, gender and students in PBSA vs students in university-provided housing differ. 

Digital Behaviour 

• Where students are spending their time online
• What online sources do they use for research 
• What social networks do they prefer

Why This Report Matters

For PBSA marketers and operators, this report is an invaluable resource. Whether you’re looking to enhance your current strategies or gain a deeper understanding of Spanish students' needs, our insights will help you:

• Develop a more effective approach for marketing your PBSA by understanding what Spanish students value most in their accommodation choices.
• Gain clear insights into the factors that Spanish students and their parents prioritise, helping you align your offerings with their expectations.
• Help you to figure out which aspects of your PBSA resonate with students’ preferences, setting your property apart from the competition.

Key Takeaways 

• Building amenities and social events are among the top priorities for students living in PBSAs. 
• Students are spending a significant amount of time on music streaming apps like Spotify. 
• YouTube is capturing much more attention from male Spanish students compared to female students.