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defibshop: increasing revenue through organic search

Project Background

The Irlam-based online retailer specialises in stocking and selling every manufacturer of defibrillators available on the market to a variety of businesses within the public and private sectors.

Our task was to increase defibshop’s online presence, increase the amount of organic traffic and improve the quality of its website. We’re delighted to say that the past 12 months have been a huge success, with defibshop generating some fantastic results within its online marketing strategy.

 defibshop homepage

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  • Increase organic traffic using bespoke SEO techniques
  • Increase the number of sales and revenue generated through the website
  • Encourage a higher level of customer engagement throughout the website
  • Increase click through rate and reduce bounce rate throughout site


  • Developed and implemented unique keyword strategies throughout the website
  • Working collaboratively with defibshop’s internal creative team to refreshed content, ensuring it was relevant and consistent throughout
  • Analysed data from the website’s analytics and made changes where necessary, resulting in a higher ranking website


  • Over the past 12 months, organic traffic has increased by 65%
  • In June 2015, online traffic had improved by 95% year-on-year
  • The number of transactions drive through organic traffic grew by 76% year on year
  • Revenue generated through organic search increased by 69% compared to the previous 12 months

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"theEword team have been crucial to us achieving record growth in the last financial year"

~ defibshop ~


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