Background

We’ve been working with FEC since 2020, raising awareness and generating leads for their residential developments across Manchester. In order to generate awareness and build trust with investor and owner-occupier audiences, we’ll start to market developments off-plan up to three years before building completion.

Objectives

  • Cultivate awareness of FEC schemes among owner-occupier and investor demographics in the U.K and international markets.
  • Generate and sustain a substantial volume of high quality leads to sell out developments.
  • Enhance the online visibility of development websites.

Approach

Through regular discovery with FEC stakeholders, we get a deep understanding of their developments and audiences. This knowledge shapes our strategy. On an ongoing basis we:

Manage and optimise paid media accounts

In order to generate a high volume of high quality leads, focusing on relevant targeting and engaging ad content. 

Build trust and awareness

Beyond paid media, we manage FEC's social platforms to build trust, boost engagement and awareness.

Connect with the Sales team

We gather insights from sales agents at monthly lead quality meetings, enhancing campaigns for better leads month on month.

Provide technical support

In addition to technical and onsite SEO, we’ve integrated theEword's property chatbot, Rebrix, on each development microsite, which generates leads without an additional marketing cost.

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Results

  • 90% of properties were sold in the first six months at Victoria Riverside, a 634-unit development of apartments and townhouses.
  • Created an organic audience on social channels of over 2.3K people.
  • Organic traffic has increased by 232% since the start of work.

90%

Sold

2.3K

Followers

+232%

Organic traffic

+232%

Organic traffic

Client's Feedback

"theEword has been instrumental in our journey, playing a pivotal role in our growth. Their commitment to delivering high quality leads has significantly contributed to the success of our developments. Beyond their exceptional results, theEword stands out as a team that not only excels in their work but also as a pleasure to work with."
Andrew Bradley-Nixon, Sales & Marketing Director

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We're the trusted digital marketing partner for PBSA clients large and small. We manage the lead generation, awareness building and activation for over 300 buildings across the EU, US and Asia.
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We're the trusted digital marketing partner for PBSA clients large and small. We manage the lead generation, awareness building and activation for over 300 buildings across the EU, US and Asia.
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We're the trusted digital marketing partner for PBSA clients large and small. We manage the lead generation, awareness building and activation for over 300 buildings across the EU, US and Asia.
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