Latimer | Case Study

Latimer

Background

We’ve been working with Latimer since 2019, initially supporting them on their Furness Quay development in Salford Quays.

Since then, we've cultivated a strong relationship, achieved consistently high-performing campaigns and expanded our activity across Latimer’s developments in the North of England.

Objectives

Generate and sustain a substantial volume of high quality leads to sell out developments.
Stand out in a highly competitive market.
Enhance the visibility of development websites.
Provide full visibility on the buying journey and revenue generated by digital acquisition.

Approach

We use a multichannel approach to raise awareness and generate leads. Additionally, we:

Undertake valuable market research

Understanding what the market really thinks fuels our campaigns. For instance, our research uncovered the influence parents have on their children's financial decisions and home buying choices. Using this insight, we initiated a three-month campaign aimed at educating parents of first-time buyers about Shared Ownership.

Cut through the noise

From initial concept to final video edit and execution in-platform, we manage the entire creative process.

Provide full transparency

End-to-end tracking provides Latimer with full transparency on leads, bookings, and revenue driven by digital.

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Results

We have delivered thousands of leads across Latimer’s northern developments.

For High Definition in Salford Quays, we’ve generated 2,690 leads in the last 12 months.
Working to improve lead volume for Broadmeadow Park, we increased new users to the website by 234% and boosted enquiry submissions by 45%.
Our “Parents” campaign resulted in 130 downloads of the educational infographic and 26% CTR on Google Ads.

+234%

New website visitors

2,690

Leads in 12 months

26%

CTR

In December 2023, we were awarded the Media Buying and Campaign Management contract for Latimer’s developments in London, South and South East regions, making us Latimer’s digital marketing partner across all of their UK residential developments.

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Client's Feedback

"While digital execution is their biggest strength, theEword has provided us with outstanding research and market insights. Their exceptional understanding of the property market adds huge value to our campaigns and marketing projects. They're consistently reliable, responsive and eager to help. theEword is a true partner, going above and beyond to support the growth of our business.”

Oliver Walker - Regional Marketing Manager

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