Yugo

Background

theEword became Yugo’s digital strategy partner in 2014, initially focussing on the U.K and Ireland. Ten years on, our partnership has evolved, expanding our scope to market 105 buildings - that's 40,000 beds - across Australia, Europe and the United States.

Objectives

  • Attain consistently high occupancy rates by delivering a high volume of inbound leads and online bookings. 
  • Develop and launch tailored mobilisation strategies for new residences to drive market awareness and bookings.
  • Deliver valuable market insight and regenerate each territory's digital strategy on an annual basis.
  • Create unique, engaging campaigns to stand out in the marketplace.

Approach

Working as an extension of Yugo’s team across the globe we:

Research the Market

Through regular Discovery we gather insights that build the foundations for our strategy, which we adjust at a city and territory level to generate the highest performance. 

Innovate and Experiment

We tackle Gen Z’s tendency to disengage from traditional advertising by launching unique visual campaigns.

Build territory-specific digital strategies

Within the mix, we utilise social channels that have a high penetration in each market, strategically aligned with the seasonal demand patterns specific to each country.

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Results

  • Achieved a 79% increase in beds filled for UK Risk spaces.
  • Fuelled by theEword’s campaign optimisation, we sold out the Ireland portfolio at a record pace, resulting in a 67% decrease in CPC and a 86% increase in CTR.
  • Drove over 12k leads for Yugo US in our first seven months with a burst of campaign activity across multiple channels.

+79%

Beds Filled

+86%

CTR

12,000

US Leads

6

Global Territories

Client's Feedback

“theEword are able to deploy tactics for a new property very quickly and shift the whole game. When it comes to reporting, they understand how things need to be adapted for different markets, and produce commentary that is relevant whether I need to report to an investor, owner or client.”
Kasper Wigen - Global Performance Marketing Director

Student Accommodation

We're the trusted digital marketing partner for PBSA clients large and small. We manage the lead generation, awareness building and activation for over 300 buildings across the EU, US and Asia.
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Residential DEVELOPMENTS

We're the trusted digital marketing partner for PBSA clients large and small. We manage the lead generation, awareness building and activation for over 300 buildings across the EU, US and Asia.
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Attraction and Leisure

We're the trusted digital marketing partner for PBSA clients large and small. We manage the lead generation, awareness building and activation for over 300 buildings across the EU, US and Asia.
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Commercial property

We're the trusted digital marketing partner for PBSA clients large and small. We manage the lead generation, awareness building and activation for over 300 buildings across the EU, US and Asia.
Learn more