Yugo
Background
theEword became Yugo’s digital strategy partner in 2014, initially focussing on the U.K and Ireland. Ten years on, our partnership has evolved, expanding our scope to market 105 buildings - that's 40,000 beds - across Australia, Europe and the United States.
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Objectives
- Attain consistently high occupancy rates by delivering a high volume of inbound leads and online bookings.
- Develop and launch tailored mobilisation strategies for new residences to drive market awareness and bookings.
- Deliver valuable market insight and regenerate each territory's digital strategy on an annual basis.
- Create unique, engaging campaigns to stand out in the marketplace.
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Approach
Working as an extension of Yugo’s team across the globe we:
Research the Market
Through regular Discovery we gather insights that build the foundations for our strategy, which we adjust at a city and territory level to generate the highest performance.
Innovate and Experiment
We tackle Gen Z’s tendency to disengage from traditional advertising by launching unique visual campaigns.
Build territory-specific digital strategies
Within the mix, we utilise social channels that have a high penetration in each market, strategically aligned with the seasonal demand patterns specific to each country.
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Results
- Achieved a 79% increase in beds filled for UK Risk spaces.
- Fuelled by theEword’s campaign optimisation, we sold out the Ireland portfolio at a record pace, resulting in a 67% decrease in CPC and a 86% increase in CTR.
- Drove over 12k leads for Yugo US in our first seven months with a burst of campaign activity across multiple channels.
+79%
Beds Filled
+86%
CTR
12,000
US Leads
6
Global Territories
Client's Feedback
Student Accommodation
Residential DEVELOPMENTS
Attraction and Leisure
Commercial property
