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9 Great Content Marketing Campaigns Targeting British Families

So many brands are competing for the attention of parents today, it can be hard to stand out and be the company that families know, trust and ultimately buy from. In this blog post, we discuss nie great  content marketing campaigns that specifically target families. We analyse how these businesses gain the confidence of their […]

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Discovery Phase: What is it and why is it essential?

Discovery Phase: What is it and why is it essential?

We’ve all done it before. We’ve all made the mistake of diving straight into a project without conducting all the necessary research. We thought we knew the brand too well to invest time and money into fresh research, or we simply had a super tight deadline. And most of the time, we got away with […]

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Why Your Brand Needs to Focus on Visual Marketing

Why Your Brand Needs to Focus on Visual Marketing

Every business is different, so every company wants to see a different outcome from their digital marketing campaigns. It’s very important to draw up a list of aims at the start of your campaign to keep your company on track and to ensure that you reach those goals. Whether you want to increase your engagement […]

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Recruitment: How technology is changing the way agencies work

Thanks to the success of LinkedIn and online job sites, the majority of the recruitment industry is going online. In fact, according to Glassdoor, 79% of people will now use social media in their job search. Along with social media, mobile is also becoming a preferred channel for job seekers. The fact you can search […]

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How brands have changed the way they leverage influencers

The way we consume content is changing – a statement which will come as a surprise to no-one. Things change, all the time – in fact pretty much everything in the digital landscape is changing at a rate never before experienced. Just check out this graph if you don’t believe me:   This is not […]

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Targeting Customers at Key Life Events

Leads and conversions are key to business growth and success. All companies strive to achieve higher profits, but some struggle to find new ways to achieve their objectives. In this article we discuss why targeting customers during key life events can lead to leads, conversions and increased customer engagement. Life events Life events are the […]

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Recruitment: 5 content marketing ideas to help you hire candidates

Recruiting the right person for a job vacancy is extremely difficult. That’s because hiring talented and ambitious people is central to the immediate and long-term future of a business. For this reason, you don’t want to get it wrong. Your recruitment tactics should focus heavily on hiring people who, once they start their new job, […]

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The customer journey: how small brands can take on big brands

  How many different internet tabs do you have open when you’re researching something you’ve never bought online before? I’m estimating, but it’s probably a few – between four and ten perhaps. Each tab will probably contain a mixture of content types, such as: Company websites Product listings and descriptions YouTube videos and comments (we […]

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