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Why Your Brand Needs to Focus on Visual Marketing

Why Your Brand Needs to Focus on Visual Marketing

Every business is different, so every company wants to see a different outcome from their digital marketing campaigns. It’s very important to draw up a list of aims at the start of your campaign to keep your company on track and to ensure that you reach those goals. Whether you want to increase your engagement […]

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Onsite content: how to write copy that converts users

Your website’s copy has to read nicely if you want to stand any chance of engaging visitors. Spelling, grammar, punctuation, and syntax all need to be spot-on. Just one “you’re” when you actually meant “your” is all it takes to make a visitor question your credibility, so there’s no room for mistakes. But, as crucial […]

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Why content marketing is worth the effort

Content marketing. That seemingly omnipotent realm that marketers can’t stop banging on about. But what exactly is content marketing and what’s all the fuss about? It’s tricky to narrow it down into a single definition, as there are unlimited possibilities and avenues, but the general gist involves creating relevant and valuable content that attracts and […]

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How to write an introduction

Introductions are difficult. From social situations to sales pitches, you only get one chance to make a good first impression. Get it right and you have yourself a captive audience. Get it wrong and you often won’t be given a second chance. So, how do you create a killer intro that’s going to have your […]

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How to make people love your content

  How can you make your visitors love your content? It’s a question we’re asked all the time. How can you create content so immersing and engaging that you convince all the lovely people visiting your site to stick around and make a purchase? Or fill in your contact form? Or sign up to your […]

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Who loves theEword

Who loves theEword Who loves theEword