RSS Instagram LinkedIn

Call us: 0800 014 9884

LinkedIn Marketing: Using content strategy to generate leads

Imagine a platform that was made up of millions of professionals all looking for advice and services to make their working lives better. Good news. This platform exists and it’s called LinkedIn. In this post we’ll explain how to utilise LinkedIn marketing to… Gain leads Improve brand awareness Position yourself as a thought-leader Enhance your […]

Read more »

9 Great Content Marketing Campaigns Targeting British Families

So many brands are competing for the attention of parents today, it can be hard to stand out and be the company that families know, trust and ultimately buy from. In this blog post, we discuss nie great  content marketing campaigns that specifically target families. We analyse how these businesses gain the confidence of their […]

Read more »

Discovery Phase: What is it and why is it essential?

Discovery Phase: What is it and why is it essential?

We’ve all done it before. We’ve all made the mistake of diving straight into a project without conducting all the necessary research. We thought we knew the brand too well to invest time and money into fresh research, or we simply had a super tight deadline. And most of the time, we got away with […]

Read more »

Why Your Brand Needs to Focus on Visual Marketing

Why Your Brand Needs to Focus on Visual Marketing

Every business is different, so every company wants to see a different outcome from their digital marketing campaigns. It’s very important to draw up a list of aims at the start of your campaign to keep your company on track and to ensure that you reach those goals. Whether you want to increase your engagement […]

Read more »

Recruitment: How technology is changing the way agencies work

Thanks to the success of LinkedIn and online job sites, the majority of the recruitment industry is going online. In fact, according to Glassdoor, 79% of people will now use social media in their job search. Along with social media, mobile is also becoming a preferred channel for job seekers. The fact you can search […]

Read more »

What is Great PR?: A Journalist’s Perspective

Paul Hirst, Sports Reporter for The Times, gives a fascinating insight into what makes great PR, the biggest PR mistakes you can make, and how to approach journalists who will help to establish and promote your brand. What Makes for Bad PR? What makes for bad PR is someone who doesn’t know how a journalist […]

Read more »

Targeting Customers at Key Life Events

Leads and conversions are key to business growth and success. All companies strive to achieve higher profits, but some struggle to find new ways to achieve their objectives. In this article we discuss why targeting customers during key life events can lead to leads, conversions and increased customer engagement. Life events Life events are the […]

Read more »

Recruitment: 5 content marketing ideas to help you hire candidates

Recruiting the right person for a job vacancy is extremely difficult. That’s because hiring talented and ambitious people is central to the immediate and long-term future of a business. For this reason, you don’t want to get it wrong. Your recruitment tactics should focus heavily on hiring people who, once they start their new job, […]

Read more »

Testimonials

"theEword team have been crucial to us achieving record growth in the last financial year"

~ defibshop ~

  defibshop

"theEword understand our market dynamics"

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

View more of our testimonials »

Who loves theEword

Who loves theEword Who loves theEword