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LinkedIn Marketing: Using content strategy to generate leads

Imagine a platform that was made up of millions of professionals all looking for advice and services to make their working lives better. Good news. This platform exists and it’s called LinkedIn. In this post we’ll explain how to utilise LinkedIn marketing to… Gain leads Improve brand awareness Position yourself as a thought-leader Enhance your […]

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9 Great Content Marketing Campaigns Targeting British Families

9 Great Content Marketing Campaigns Targeting British Families

So many brands are competing for the attention of parents today, it can be hard to stand out and be the company that families know, trust and ultimately buy from. In this blog post, we discuss nie great  content marketing campaigns that specifically target families. We analyse how these businesses gain the confidence of their […]

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Discovery Phase: What is it and why is it essential?

Discovery Phase: What is it and why is it essential?

We’ve all done it before. We’ve all made the mistake of diving straight into a project without conducting all the necessary research. We thought we knew the brand too well to invest time and money into fresh research, or we simply had a super tight deadline. And most of the time, we got away with […]

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Digital Marketing Training: All Killer, No Filler

Finding the right marketing training can be tough. Finding the time to actually fit this training in around your hectic schedule can be even tougher. The good news? We have some great solutions for you. Our half-day digital marketing training sessions bring our team of experts direct to your office. That’s right, you don’t even have […]

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Targeting Customers at Key Life Events

Leads and conversions are key to business growth and success. All companies strive to achieve higher profits, but some struggle to find new ways to achieve their objectives. In this article we discuss why targeting customers during key life events can lead to leads, conversions and increased customer engagement. Life events Life events are the […]

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The customer journey: how small brands can take on big brands

  How many different internet tabs do you have open when you’re researching something you’ve never bought online before? I’m estimating, but it’s probably a few – between four and ten perhaps. Each tab will probably contain a mixture of content types, such as: Company websites Product listings and descriptions YouTube videos and comments (we […]

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Onsite content: how to write copy that converts users

Your website’s copy has to read nicely if you want to stand any chance of engaging visitors. Spelling, grammar, punctuation, and syntax all need to be spot-on. Just one “you’re” when you actually meant “your” is all it takes to make a visitor question your credibility, so there’s no room for mistakes. But, as crucial […]

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