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What is Google Lens?

Google has a brand new bag. Well not a bag as such but a feature that is set to get tongues wagging. Google Lens, the exciting new technology announced by CEO Sundar Pichai, will see Google’s computer vision and AI technology enable your camera’s smart phone to not only see, but also to understand what […]

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Penguin 4.0 : What you need to know

After almost two years of suffering, businesses who were penalised with the last Penguin update and have been unable to recover can finally breathe again. On Friday, 23rd September Google officially released Penguin 4.0, but what does this mean for digital marketing?

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Five big marketing predictions for 2016

  It’s that time of year when the big marketing gurus unpack their crystal balls and share with the world their predictions for the 12 months ahead. We’ve saved you the trouble of having to scour the web to find them and pulled together some of the top things experts say will have a significant […]

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The impact of mobile on digital marketing in 2015

Back in 2014, businesses began to realise that a mobile website was necessary to help improve usability for their growing number of mobile visitors. The hardy few who acted on this early soon began to reap the rewards. Then, in April this year, Google released an algorithm update that the digital community quickly labelled ‘Mobilegeddon’. […]

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"theEword team have been crucial to us achieving record growth in the last financial year"

~ defibshop ~

  defibshop

"theEword understand our market dynamics"

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

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