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Voice Search: What You Need to Know

What is voice search? Voice search is a form of speech recognition technology that allows you to search using verbal commands rather than typing your query. Every time you say “OK, Google”, use Alexa, or Siri, you are using voice search.   Is voice search already being widely used? In 2014, a Google mobile survey […]

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Penguin 4.0 : What you need to know

After almost two years of suffering, businesses who were penalised with the last Penguin update and have been unable to recover can finally breathe again. On Friday, 23rd September Google officially released Penguin 4.0, but what does this mean for digital marketing?

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Annoying business buzzwords that deserve to go in the bin

Buzzwords. Bleugh. As a starter for 10, let’s circle back to the actions from our last catch up and work out how to move forward so we’re all on the same page. To many, that sentence is worse than the sound of nails on a chalkboard. Love them or loathe them, our day-to-day working vocabulary […]

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The impact of mobile on digital marketing in 2015

Back in 2014, businesses began to realise that a mobile website was necessary to help improve usability for their growing number of mobile visitors. The hardy few who acted on this early soon began to reap the rewards. Then, in April this year, Google released an algorithm update that the digital community quickly labelled ‘Mobilegeddon’. […]

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Does your site have an AURA about it?

Is your website getting the attention it deserves? On the face of it, this seems a simple question. However, the reality is that many elements that go into making a successful site – and if you’re not on top of all of them, your online performance will suffer. Perhaps the most basic goal of our […]

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Digital Marketing: Making the Customer Journey Easier

The Consumer Journey - Initial Consideration, Active Evaluation, Purchase and Post-Purchase

No matter what your products or services are, tapping into the way your customers think is central to any marketing campaign. Attracting their attention, encouraging their efforts to make a purchase, developing trust between consumers and your brand. These are all goals to hit along the customer journey as we know it. But where does […]

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