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LinkedIn Marketing: Using content strategy to generate leads

Imagine a platform that was made up of millions of professionals all looking for advice and services to make their working lives better. Good news. This platform exists and it’s called LinkedIn. In this post we’ll explain how to utilise LinkedIn marketing to… Gain leads Improve brand awareness Position yourself as a thought-leader Enhance your […]

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Snapchat Marketing: How to use Snapchat geofilters

Snapchat is a major part of any self-respecting millennial’s life. If you don’t believe that statement, you clearly don’t hang around with enough millennials. The question is, with a lot of companies struggling to keep up with Facebook, Twitter and Instagram workloads, do you really need to add Snapchat to your already busy marketing strategy? […]

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How brands have changed the way they leverage influencers

The way we consume content is changing – a statement which will come as a surprise to no-one. Things change, all the time – in fact pretty much everything in the digital landscape is changing at a rate never before experienced. Just check out this graph if you don’t believe me:   This is not […]

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What does Twitter’s latest update really mean for your business?

What’s happening? Twitter are effectively increasing the capacity of tweets by removing certain actions from affecting the 140-character limit. If you want to @ someone or attach an image, these things will no longer impact your character limit. Here’s a more detailed breakdown: Replies:When replying to a Tweet, @names will no longer count toward the 140-character […]

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Annoying business buzzwords that deserve to go in the bin

Buzzwords. Bleugh. As a starter for 10, let’s circle back to the actions from our last catch up and work out how to move forward so we’re all on the same page. To many, that sentence is worse than the sound of nails on a chalkboard. Love them or loathe them, our day-to-day working vocabulary […]

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Five big marketing predictions for 2016

  It’s that time of year when the big marketing gurus unpack their crystal balls and share with the world their predictions for the 12 months ahead. We’ve saved you the trouble of having to scour the web to find them and pulled together some of the top things experts say will have a significant […]

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When to take your brand on to a new social network

Graph showing the declining popularity of Periscope.

Here’s the tricky decision, which all marketing folk have encountered at least once before. A new social network comes along and makes waves in the news. Your company already has a Facebook page, a Twitter page, a LinkedIn page and maybe a YouTube account. But it doesn’t have a presence on this new site. This […]

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Why your brand needs an Instagram presence

If you 'gram it, they will come.

We might not like to admit it, but as consumers we can be quite superficial. Although we do take heed of brand reputations when making buying decisions, we judge many products largely on their appearance. If we’re shopping around for a specific product and can’t decide which option to actually buy, we’ll often just go […]

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Testimonials

"theEword team have been crucial to us achieving record growth in the last financial year"

~ defibshop ~

  defibshop

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~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

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