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Betfred is the world’s largest owner-operator bookmaker with an annual turnover of approximately £4 billion. The company was created by brothers Fred and Peter Done in Salford in 1967 and differentiates itself by offering market-leading bonuses and customer service.

Steady growth, along with the acquisition of other independents, means that Betfred now employs more than 4,500 people in the UK. The business is innovative in its approach, diversifying into telephone, mobile and online sectors in recent years.

Betfred supports a number of sports and has an extensive sponsorship portfolio, with horse-racing at the core.

theEword supports Bedfred’s forward-thinking strategy with a range of PPC marketing services for five product teams within the brand. Our job is to drive traffic to Betfred’s online and mobile sites and boost conversion rates.

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