Professional business service provider Parasol supports the flexible workforce in the UK and abroad, providing a range of employment solutions to the contracting industry.
Formally launched in 2000 by former IT contractor Rob Crossland, Parasol has developed a strong base of employees and supported over 53,000 workers in a range of different business sectors. The company has also established partnerships with over 2,500 recruitment agencies including Hays, Reed and Capita Venn.
With an ambition to provide an extensive employment service throughout Europe, the Parasol Group acquired ClearSky Accounting in 2008. The sister company has over 15 years experience in helping people to set up and run a limited company, enabling the Parasol Group to provide contractors with a high level of support, whichever direction they wish to take.
Parasol has won a number of accolades for its quality service, appearing in the Sunday Times Fast Track 100 and 250 for a variety of years, while also gaining a selection of Best Companies Awards. The leading employment organisation also has ISO:9001 accredited systems and processes, and an Investors in People Gold Award.
theEword manages the SEO campaign for Parasol, using a variety of optimisation techniques to improve the quality of traffic to the site. Meanwhile, the team runs its PPC account, working to further improve conversion rates and bring in relevant visitors.