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theEweekly Wrap

Texting beats talking – Green Apple returns – Mayer prefers iPhones

It's good to text

Texting has overtaken talking as the most prominent method of communication in the UK, according to a study by media regulator Ofcom.

It reveals 58 per cent of people sent a text every day in 2011, compared with just 47 per cent who made a phone call. Ofcom suggests that this change is most noticeable in the 16-24 age group.

The report includes figures for phone use in 2011, which revealed that mobile calls dropped by one per cent and landlines were down ten per cent. Instead, the average person sent 50 texts each week.

Ofcom found that 90 per cent of 16 to 24-year-olds text friends and family every day, while 73 per cent communicate with them via social media. It suggests the rise in smartphones is behind the switch, with 12% more people owning one than in 2010.


Apple goes green again

Apple has reversed its decision to remove itself from the environmental ratings system EPEAT after a backlash from customers.

The company delisted all 39 of its products last week after they failed to comply with EPEAT recycling guidelines, which state that products must be easy to dismantle using household tools in order to separate recyclable items from toxic components such as batteries.

Users condemned the move to split from EPEAT, as many organisations, including the entire city of San Francisco, operate a strict environmental policy and will only buy products that comply with its standards.

Apple's senior vice-president of hardware engineering Bob Mansfield said of the original decision: "I recognise that this was a mistake. Starting today, all eligible Apple products are back on EPEAT."

And EPEAT chief executive Robert Frisbee welcomed the u-turn, saying: "We look forward to Apple's strong and creative thoughts on ongoing standards development."


Mayer's iPhone mystery

New Yahoo CEO Marissa Mayer favours the iPhone over other devices supporting Google Android, according to The Guardian.

Mayer was famously one of the earliest arrivals at former employers Google, becoming just their 20th employee in 1999, and worked on innovations such as Google Street View, Google Earth, Google Maps and local search.

However, following her switch to Yahoo and Apple's decision not to include Google Maps in their iOS6 update, many are speculating that Mayer may try to pair the companies up and involve some Yahoo features in Apple products.

The Guardian cites pictures of Mayer holding an iPhone during presentations as evidence that she is a fan of the Apple device, while her tweet history also shows her using Twitter for iPhone and the photo-sharing programme Instagram, which until April was only available on Apple devices.

Mayer was appointed earlier this week to improve Yahoo's ailing fortunes, and has said she will "work through" her maternity leave when she gives birth to her first child in October.

Written by James Riches


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