theEweekly Wrap – SEO Manchester, Microsoft and Facebook
|SEO Manchester||Digital professionals gathered this week for the monthly Manchester SEO meet up. The event, held at Lass O’Gowrie on Charles Street, saw attendance from those working at a variety of SEO Manchester agencies.
The regular meetings are billed as an opportunity for those in the industry to meet like-minded individuals in an informal setting.
Tom Mason, SEO copywriter for theEword attended this week’s event.
“The monthly Manchester SEO meetings are a great way to meet other professionals in the local industry,” he said.
“It gives those in the sector the chance to discuss the latest developments in the SEO world, as well as offering individuals the opportunity to network with other professionals.
Those interested in attending the next SEO Manchester session can search for the event’s official hashtag, #mancseo, on Twitter.
|Micro Branding||Microsoft has been named the UK’s leading business brand in a survey by the Superbrands group. The annual study, which took into account the opinions of over 1,700 business professionals, saw the technology giant trump the likes of Google, Blackberry and Apple to claim the top spot in two different categories.
Stephen Cheliotis, chief executive officer for the organisation responsible for the survey, said the results confirmed the brand strength of a number of technological giants.
“Once again, Microsoft and Google have proved their potency by fighting it out for the top spots, whilst many other brands have reaffirmed their consistent performance year on year,” he commented.
The study tops off an impressive 12 months for Microsoft; the company successfully launched Windows 7, while its Bing search engine saw a gradual increase its search market share.
|The Book of Love||Facebook is the most commonly used social media site for marketing according to a new study. The Value of Social Media Report discovered 85 per cent of the (predominantly American) businesses surveyed used the popular networking site to raise their brand awareness. Twitter was used by 77 per cent of the companies, while 58 per cent marketed their services via LinkedIn.
Andy Beal, editor for popular online marketing site Marketing Pilgrim, said the study suggested companies were beginning to realise the value of social media.
“It’s a staggering number, when you consider that [social media] is still in its infancy and arguably lacks any robust tools that businesses can use to their advantage.”
The report also revealed that 63 per cent of the companies surveyed measured the return on a social media campaigns based on the resulting traffic to their website. 25 per cent of businesses used Twitter and Facebook marketing to increase the brand awareness of their services.
|News in 140 characters||
Searches on Google account for nine per cent of all page views on mobile browsers. The statistic was revealed after research from Opera Software.
Three Google employees have been sentenced to six months in jail after an Italian judge found them responsible for a controversial YouTube video, posted by a user.
IE users will soon be asked if they wish to change browsers after a legal agreement between the European Commission and Microsoft.
Yahoo will begin integrating real-time Twitter updates into its search results after striking a deal with the social media site.
Google, meanwhile, has added Facebook updates to real-time results.