theEweekly Wrap – Windows 7, Rio Ferdinand and search market share…
Get the party started
Excitement hit theEword office this week as we took delivery of a package emblazoned with the Windows 7 logo. It turned out to be one of the company’s highly coveted party packs, containing a deck of cards, a poster, a puzzle, 10 Windows-branded bags and – this is the really exciting bit – a copy of Windows 7 Ultimate signed by none other than Steve Ballmer. Will the new OS live up to the hype? We’ll find out on 22 October when we throw our own demo party, which, hopefully, will be a less staid affair than the one depicted in Microsoft’s much-mocked promo. Expect a full report to follow on the blog.
The truth is up there
Forward-looking online marketing teams who want to know what values will be like in five years time could do worse than look to the latest report from Ofcom, which analysed the online habits and opinions of 12-15 year olds (aka the spenders of tomorrow). Choice cuts from the study showed that, while the majority of kids correctly stated that search engines rank results according to relevance, a significant 32 per cent think the order is based on ‘truthfulness’. Meanwhile, 14 out of the top 20 most-visited sites among the sample were brand-related. So if you want to be on top in 2014, it seems you better be working with well-known, trusted brand terms.
Share are they now?
The big news at Google this week was all about the company surpassing a 70 per cent search market share for the first time in North America. Hitwise data for September showed that 71 per cent of all searches were made via Google. Conversely, newly aligned tag team partners Bing and Yahoo fell behind in the battle, dropping five and three per cent shares respectively. Those – namely Steve Ballmer and Carol Bartz – who thought the alliance would mount a concerted assault on the market leader will be hoping this is just a temporary wobble.
His name is Rio and he kind of understands
As the news broke that England’s qualifier against Ukraine will be screened exclusively via the internet, Rio Ferdinand chipped in to the online Vs traditional media debate, calling the move ‘the way forward’ after he read about online ad spend surpassing that of television. However, after criticism was posted of the way figures were compiled, a leader published in Marketing Week warned that online advertising is still in its infancy and ‘needs to shape up’ over the coming years. While things aren’t quite as black-and-white as Rio might think, no amount of squabbling could cover up the decline in TV and print advertising, which looks set to hand an extra time victory to online ads.