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theEweekly Wrap

Twitter fail whale removed – Significant AdWords update – Family Guy death sparks social media outrage –

Twitter kills off the fail whale

Twitter confirmed this week that it has killed off its much loved error image, the Fail Whale. The picture of a sleepy whale being hoisted by birds was once a common occurrence when the fledgling social media site was over capacity.

Recent improvements to Twitter have meant the whale was seldom seen, even during times of record-breaking tweet intensity. However, in an interview with Wired on Monday, senior vice president of engineering Christopher Fry confirmed the Fail Whale has gone for good. He stated:

"The Fail Whale image is not served by Twitter anymore. It had a long history and some of our users feel very connected to it. But in the end, it did represent a time when I don't think we lived up to what the world needed Twitter to be. [...]we're very committed to being the most reliable service that we can be."

The whale image has been replaced by robots. Twitter floated on the New York Stock Exchange earlier this month and was valued at £19bn on its first day at $45.10 a share. This week however, it has declined slightly to $39 per share.


Family Guy death sparks social uproar

Social media has reacted with fury to the death of beloved Family Guy character Brian Griffin, with fans taking to Twitter and Facebook to voice their outrage.

Brian has been an integral part of the show since it began in 1999, with his unexpected death coming as a surprise to the legion of loyal fans who have followed the Griffin family for over a decade. Brian was struck by a car while playing street hockey in the street with best friend Stewie, saying an emotional goodbye to the family on the operating table, stating: "You've given me a wonderful life, I love you all."

The replacement for Brian was revealed almost immediately, with a new dog by the name of 'Vinnie' joining the cast before the end of the episode. #BringBackBrian trended on Twitter in the aftermath of the broadcast, as fans rushed to criticise the decision to remove one of the most popular elements of the show.

In addition to this popular hashtag, an online petition, has also been introduced, attracting over 106,000 signatures at the time of writing.


Google rolled out CPM bidding by viewable impression

A significant change has been made to Google AdWords, with the introduction of CPM bidding by viewable impression no available in AdWords.

This follows an announcement in April that the search giant intended to make this change.

The move to bidding by viewable impression is a particularly intriguing one for the industry, which makes it all the more curious why there has been no official announcement on its introduction. Instead, the change was noticed by Kim Clinkunbroomer, executive vice president of paid search at Philly Marketing Labs.

Google making such a significant change without an official statement suggests that they may be wary of potential issues in the early stages, perhaps waiting until any potential bugs have been corrected before broadcasting the move to the public officially. Alternatively, the move to viewable impression bidding could be just the first of a number of amendments to Google AdWords.

Whatever Google's intentions behind keeping the move quiet, it will certainly be interesting to monitor the impact this change has, and whether or not further changes are on the horizon for AdWords.

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