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Twitter links up with Comcast – Meet the smart smoke detector – Future Ad Labs partners with Heinz

Twitter partners with Comcast

Twitter is to introduce a See It button at the bottom of tweets that will allow users to tune into a TV program directly from the real time conversation; so that as Twitter users read tweets about a TV show they can start watching it at the click of a button.

At present, there is some overlap between the TV shows that are most tweeted about, and the shows that achieve the highest rankings.

In August, a Nielsen study of Twitter's influence revealed the significant effect the volume of tweets had on viewing patterns. The study found that a large number of tweets could influence as many as 29 per cent of all TV episodes viewed, stating that: "If 2000 people are tweeting about program, 100,000 people are seeing those Tweets."

Through this strategic partnership, viewers will be able to use the See It button that will appear in tweets about programmes that are incorporated in Comcast's NBC Universal programming.

To use the service, viewers must be signed into their Comcast accounts, from there they will be able to tune in live either via their TV or smart device.

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The smart fire alarm

The mastermind behind the iPod and the original iPhone has revealed his latest useful device for the home, using the smart technology that we take for granted in our mobiles and tablets.

The smoke detector, called Nest Protect, is the second product to come from the Nest Labs start-up, is intended to reduce the amount of times a smoke alarm goes off without there being a real fire.

Nest Protect comes from former Apple employee Tony Fadell, who founded Nest Labs in 2010 with the aim to bring homes the high level of technology we have on smart devices.

Instead of a loud shrieking sound when smoke has been detected, the Nest product informs inhabitants of the nature and location of the fire with a calm female voice stating: "Heads up! There's smoke in the kitchen".

At just $129 (£80.93), the device tells you what and where the hazardous activity is, and can be silenced simply by waving at it. It has been designed to last for years with the advancement of smart technology firmly in mind; the Nest runs on six AA batteries and sends an alert to your smartphone when they are running low.

In a statement to The Verge, Fadell said: "Safety shouldn't be annoying. We're about reinventing unloved categories...Every person I talk to has a story about how their smoke alarm went off or woke them up with a battery beeping.

"So you take it off the wall and you take the battery and say 'screw this'. They hate the products. The government mandates that you have to have one, so why not make it something that you might love?"

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Are you a human?

Tech company Future Ad Labs, has signed Heinz and Reckitt Benckiser as launch partners for its reinvented CAPTCHA solution.

PlayCaptcha takes a fresh look at the common security feature that prevents visitors from entering a site until they have repeatedly written a set of distorted letters; distinguishing humans from bots.

Whereas traditional CAPTCHA is a binary test Future Ad Lab's PlayCaptcha requires several layers of user/human interaction before the site verifies the user as human. PlayCaptcha models behaviour against its proprietary humanness algorithm and analyses how users play interactive games; this means that if a bot completes the game they will be automatically stopped when they do not fit the algorithms model.

Future Ad Lab are combining this innovative and more enjoyable user experience, with an advertising venture that is engaging. Ian McCarthy at Heinz said of the collaboration:

"The success rates of PlayCaptcha are undeniably impressive and we are thrilled to be one of the early adopters of such innovative technology, through our partnership with Future Ad Labs and its dynamic interactive advertising product PlayCaptcha, we aim to deliver a fun and engaging experience for our consumers, while also increasing brand sentiment. We look forward to many future successes working with the team at Future Ad Labs."
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