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theEweekly Wrap

Twitter supports Boston – Mayer hails staff stats – Google Glass auction shut down

Twitter gives promoted tweet slot to #OneBoston

Twitter donated its lucrative promoted tweet position to #OneBoston, set up to raise awareness of a new fund established by Boston mayor Tom Menino and Massachusetts governor Deval Patrick to help support the victims of the bombings which rocked the city's marathon.

Three people were killed and over 170 injured as two explosions marred the end of the race and became international headline news. Police believe they may have identified a suspect using CCTV footage, but the story is ongoing.

Twitter's promoted tweet could normally bring in about $200,000 for the company, and this move reflects the effect the tragedy has had on the US public.

The microblogging site was not the only social media channel used by those wishing to offer help in the wake of the bombs. Many Bostonians used a specially created Google Document to provide assistance to those stranded in the city, with some even inviting runners to stay at their home. Elsewhere, the Google Person Finder feature helped family and friends to check the status of people they knew.

Reddit users also began an event dubbed 'Random Acts of Pizza', in which they sent pizza to blast survivors and anyone who had offered the use of their home. However, the site also caused concern as people attempted to find the perpetrators using images published on social media channels, highlighting faces and speculating as to whether they could be involved.


Marissa Mayer highlights Yahoo staff application increase

Yahoo CEO Marissa Mayer has said that more people want to work for the company than ever before, as she looked back at the successes of her tenure so far.

The former Googler, who joined Yahoo in July, claimed that applications for new vacancies had doubled year-on-year, with CVs arrived at triple the rate of the previous quarter.

Significantly, she spoke of a "boomerang effect" that has seen 14% of those hired in the last quarter have previous Yahoo experience in their employment history. Additionally, since last year the number of workers opting to leave Yahoo has halved.

Mayer said: "The data is undeniable. More people are trying to work at Yahoo and more employees are staying."

These figures will be extremely welcome for Mayer, who has been something of a divisive figure in the media during her tenure. While she claims to have initiated 567 "employee focused initiatives", her move to ban the practice of working from home proved controversial. Her insistence on personally approving each new employee is also reported to have frustrated some of her colleagues.


Google Glass 'Explorer' shuts down auction

A Philadelphia man who became one of the lucky few to test out Google Glass prior to its general release has made headlines after trying to auction off the product.

The 26-year-old, known only as 'Ed from Philadelphia' decided to sell the glasses as soon as he became aware of his win, and planned to spend the money paying off some of his student loan. His auction attracted bids in the region of $95,000 (although he believes the biggest 'serious' bid was actually in the region of $10,000), but was abruptly shut down when Ed became aware that he was violating the competition's terms and conditions.

He had not been aware that selling the glasses was likely to result in Google deactivating the device, leaving him with no product and very probably an angry buyer.

Google did not contact Ed over the issue, but having paid $1,500 for the privilege of receiving the glasses early he decided not to risk his chance to be one of the first to enjoy the much-anticipated product. Despite this, he remains frustrated at the stance, saying: "If I'm paying $1,500 for it, it's my property. Why can't I resell it?"

It is considered unlikely that Google's stance will continue once Glass goes on general sale, but for now at least it appears they want early users to test the device rather than profit from it.

Written by James Riches


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